Manager, Surgical Product/Brand Marketing - Downstream - Canada

📌 Core Information

🔹 Job Title: Manager, Surgical Product/Brand Marketing - Downstream - Canada

🔹 Company: Alcon

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with up to 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Managing Alcon’s Cataract Diagnostic Portfolio
• Developing and implementing annual marketing plans
• Collaborating with cross-functional teams to drive market share gains
• Creating effective promotional messaging and commercial programs
• Forecasting and ensuring regulatory compliance

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and a deep understanding of the medical device industry and its regulatory landscape.

📋 Key Responsibilities

✅ Develop and implement annual marketing plans across the portfolio

✅ Collaborate with sales leadership to segment and target customer base

✅ Identify trends and implement action plans to address market needs

✅ Build promotional messaging including sales materials, professional campaign, conference presence, and digital assets

✅ Develop KOL (Key Opinion Leader) plan and podium presence

✅ Leverage internal and external data to strengthen portfolio value proposition

✅ Present to Marketing Leadership, C-Suite, and Sales Organization

✅ Lead A&P marketing budget while ensuring planned return on investment

✅ Forecast in partnership with S&OP to ensure appropriate supply levels

✅ Work with Legal and Regulatory to ensure compliant messaging and promotion

✅ Champion portfolio objectives and strategic alignment across organizational functions

✅ Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree or Equivalent years of directly related experience

Experience: 3 Years of Proven Experience in marketing or sales in medical device

Required Skills:

• Fluently read, write, understand, and communicate in English
• Strong analytical and data interpretation skills
• Excellent presentation and communication skills
• Proven ability to work effectively in a cross-functional team environment
• Strong project management skills

Preferred Skills:

• Degree in Business Administration

ASSUMPTION: A degree in Business Administration would be beneficial but not required, as relevant experience can be considered equivalent.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for a Manager, Marketing role with 2-5 years of experience in the medical device industry in Mississauga, Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Alcon products

Working Hours: Full-time (40 hours per week) with up to 30% travel

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Alcon is a global leader in eye care, providing innovative products and solutions to improve sight, improve lives, and grow careers.

Company Size: Alcon has 25 employees in Mississauga, Ontario, Canada, and is part of a larger global organization with over 24,000 employees worldwide. This means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.

Founded: Alcon was founded in 1945 and has a rich history of innovation and commitment to improving eye health.

Company Description:

• Alcon is dedicated to helping people see brilliantly by providing innovative products and solutions in eye care.
• The company fosters an inclusive culture and is looking for diverse, talented people to join their team.
• Alcon offers meaningful work and opportunities for career growth.

Company Specialties:

• Eye care products and solutions
• Innovative medical technologies
• Global market leadership

Company Website: https://www.alcon.com/

ASSUMPTION: Alcon's focus on innovation, quality, and customer care makes it an attractive employer in the medical device industry.

📊 Role Analysis

Career Level: This role is a mid-level management position with opportunities for growth and development.

Reporting Structure: The Manager, Surgical Product/Brand Marketing will report directly to the Director of Marketing and work closely with cross-functional teams, including sales, training, S&OP, agency partners, and customers.

Work Arrangement: This role is on-site with up to 30% travel, allowing for face-to-face collaboration with team members and customers.

Growth Opportunities:

• Advancement to a senior marketing role within Alcon
• Expansion of responsibilities to include additional product portfolios
• Opportunities to work on global marketing initiatives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Alcon's Mississauga office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 1234 Eglinton Avenue East, Mississauga, Ontario, Canada L4W 1E8

Geographic Context:

• Mississauga is the sixth-largest city in Canada and is located in the Greater Toronto Area (GTA).
• The city offers a diverse and multicultural community, with a wide range of amenities and attractions.
• Mississauga has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.

ASSUMPTION: Mississauga offers a vibrant and dynamic work environment, with easy access to major transportation networks and a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Marketing and sales experience in the medical device industry
• Strategic thinking and planning skills
• Cross-functional collaboration and project management skills
• Communication and presentation skills
• Cultural fit and alignment with Alcon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and sales experience in the medical device industry.
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills.
• Research Alcon's products, market position, and competition to demonstrate your industry knowledge.

ATS Keywords: Marketing, Sales, Medical Device, Product Management, Market Analysis, Strategic Planning, Budget Management, Cross-Functional Collaboration, Data Analysis, Customer Segmentation, Promotional Messaging, KOL Development, Forecasting, Regulatory Compliance, Presentation Skills, Campaign Development, Brand Management

ASSUMPTION: Alcon's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Accountable
• Quality-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and goal-focused
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of success in marketing or sales within the medical device industry?
• Are you comfortable working in a fast-paced, collaborative environment with multiple stakeholders?
• Do you have strong analytical and data interpretation skills, as well as excellent presentation and communication skills?
• Are you passionate about improving eye health and helping people see brilliantly?

ASSUMPTION: Alcon values candidates who are patient-focused, innovative, collaborative, accountable, and quality-driven, with a strong work ethic and a passion for improving eye health.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a complex regulatory landscape in the medical device industry
• Adapting to a new work environment and culture

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Manager or Brand Manager in the medical device industry, with a focus on surgical products and downstream marketing.
• Unlike other marketing roles, this position requires a deep understanding of the medical device industry and its regulatory landscape.
• Career progression in this role could lead to senior marketing or management positions within Alcon or other medical device companies.

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing and managing a portfolio of surgical products within the medical device industry.

📝 Sample Projects

• Developing and implementing a marketing plan for a new surgical product launch
• Conducting market research and analysis to identify trends and opportunities in the surgical market
• Creating and executing a KOL development plan to build relationships with key opinion leaders in the surgical space

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects may vary depending on the candidate's responsibilities and the organization's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Alcon support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Alcon approach innovation and new product development in the surgical market?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and sales experience in the medical device industry.
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills.
• Research Alcon's products, market position, and competition to demonstrate your industry knowledge.
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.