Manager, Surgical Product/Brand Marketing - Downstream

📌 Core Information

🔹 Job Title: Manager, Surgical Product/Brand Marketing - Downstream

🔹 Company: Alcon

🔹 Location: Fort Worth, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual marketing plans for key brands
• Collaborating with various business units to drive market share gains and segment penetration
• Managing financials and ensuring planned return on investment
• Analyzing market data and consumer insights to refine segmentation and targeting
• Creating promotional messaging and professional campaign materials

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute annual marketing plans for key brand(s)

✅ Identify and leverage consumer insights to drive differentiation and growth for key brand(s)

✅ Evaluate market conditions, competitor data, and implement marketing plan changes as needed

✅ Collaborate with sales, training, market development, market access, finance, and other business units to deliver marketing plans

✅ Analyze market data and internal data to refine segmentation and targeting, and collaborate with sales leadership to roll-out and execute

✅ Create promotional messaging, including sales materials, competitive messaging, professional campaign, conference presence, and digital assets

✅ Identify trends and develop direct-to-consumer strategy based on patient engagement insights, and manage development of and updates to patient education materials

✅ Shape and influence globally-developed HCP and patient materials to meet market needs

✅ Develop and champion the knowledge, measurement, and course correction/achievement of all brand Key Performance Indicators (KPIs)

✅ Work with the Business Development team to develop relationships with KOL (Key Opinion Leader) plan and for peer-to-peer programming and podium presence

✅ Leverage internal and external data to strengthen portfolio value proposition

✅ Manage A&P marketing budget while ensuring planned return on investment

✅ Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels

✅ Collaborate with medical affairs and HEOR team to ensure claim development for lifecycle management

✅ Work with Legal and Regulatory to ensure compliant messaging and promotion

✅ Support the reputation and culture of the organization through creativity, dedication, performance orientation, and focus on achievement through collaboration and innovation (local, regional, and global level impact)

ASSUMPTION: This role requires a strong understanding of the eye care industry, competitive landscape, and consumer behavior.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent years of directly related experience (or high school +13 yrs; Assoc.+9 yrs; M.S.+2 yrs; PhD+1 yr)

Experience: 5 Years of Relevant Experience

Required Skills:

• Fluency in English
• Demonstrated Leadership
• Strong analytical skills
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams
• Proven ability to develop and execute strategic marketing plans

Preferred Skills:

• Experience in the eye care industry
• Familiarity with the competitive landscape
• Proven ability to drive market share gains and segment penetration

ASSUMPTION: Candidates with experience in the eye care industry and a proven track record of driving market share gains will be strongly considered.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the pharmaceutical industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines

ASSUMPTION: Salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Alcon is a global leader in eye care, with a focus on surgical and vision care products. The company operates in a highly competitive market, with a strong emphasis on innovation and customer satisfaction.

Company Size: Alcon has 25 employees, which means the company is small enough to offer a close-knit work environment but large enough to provide opportunities for growth and development.

Founded: Alcon was founded in 1945 and has since grown into a global leader in eye care, with a strong presence in both the United States and international markets.

Company Description:

• Alcon is a subsidiary of Novartis, one of the world's leading healthcare companies
• The company is committed to helping people see brilliantly by developing innovative eye care products and solutions
• Alcon fosters an inclusive culture and values diversity, collaboration, and innovation

Company Specialties:

• Surgical products
• Vision care products
• Eye care services

Company Website: http://www.cibavision.de

ASSUMPTION: Alcon's focus on innovation and customer satisfaction makes it an attractive employer for candidates seeking a challenging and rewarding work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, with opportunities for growth and development within the company.

Reporting Structure: The Brand Manager reports directly to the Director of Marketing and works closely with various business units, including sales, training, market development, market access, finance, and legal and regulatory.

Work Arrangement: This role is on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expansion into international markets
• Opportunities to work on high-profile projects and initiatives

ASSUMPTION: This role offers significant opportunities for growth and development within the company, for candidates who demonstrate strong performance and a commitment to the company's mission.

🌍 Location & Work Environment

Office Type: Alcon's Fort Worth office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): 1 Industriering, Großwallstadt, BY 63868, DE

Geographic Context:

• Fort Worth is the fifth-largest city in the state of Texas and the 13th-largest city in the United States
• The city is known for its rich history, vibrant culture, and diverse economy
• Fort Worth offers a high quality of life, with a low cost of living, short commute times, and a wide range of recreational and cultural attractions

Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for meetings and project deadlines.

ASSUMPTION: Fort Worth offers a high quality of life and a competitive job market, making it an attractive location for candidates seeking a challenging and rewarding work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other key stakeholders
• Final interview with the director of marketing
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Collaboration and teamwork skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your experience with market analysis, consumer insights, and promotional messaging
• Demonstrate your ability to work effectively with cross-functional teams and drive market share gains

ATS Keywords: Marketing plans, consumer insight, market analysis, sales collaboration, promotional messaging, patient engagement, KPI development, budget management, forecasting, legal compliance, collaboration, innovation, leadership, data analysis, strategic planning, brand management

ASSUMPTION: Alcon's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for the company's mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Salesforce
• Google Analytics
• Market research tools (e.g., Nielsen, Kantar)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with market research tools. Salesforce and Google Analytics experience is a plus.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Quality
• Innovation
• Performance
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Results-oriented and action-oriented

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and consumer behavior?
• Can you describe a time when you drove market share gains through effective marketing strategies?
• How do you approach working with cross-functional teams to deliver on shared goals?

ASSUMPTION: Alcon values candidates who are patient-focused, quality-driven, and committed to innovation and collaboration. Candidates who can demonstrate a strong fit with these values will be strongly considered.

⚠️ Potential Challenges

• Working in a highly competitive market with a strong emphasis on innovation and customer satisfaction
• Managing a complex portfolio of brands and products
• Collaborating effectively with cross-functional teams to deliver on shared goals
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome by candidates who are strategic thinkers, strong communicators, and effective collaborators.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager or Marketing Manager role in other industries, but with a focus on the eye care industry and surgical products
• Alcon's focus on innovation and customer satisfaction makes it an attractive employer for candidates seeking a challenging and rewarding work environment
• This role offers significant opportunities for growth and development within the company, for candidates who demonstrate strong performance and a commitment to the company's mission

ASSUMPTION: Candidates with experience in brand management or marketing management in other industries may find this role to be a good fit, but should be prepared to demonstrate their understanding of the eye care industry and surgical products.

📝 Sample Projects

• Developing and executing a marketing plan for a new surgical product launch
• Conducting market research to identify consumer trends and preferences in the eye care industry
• Creating promotional materials and campaigns to drive market share gains for an existing brand

ASSUMPTION: These projects are representative of the types of initiatives a Brand Manager might work on at Alcon, but the specific projects will vary depending on the brand portfolio and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to innovation and how this role contributes to that effort?
• How does the company support the professional development and growth of its employees?
• Can you describe the company's culture and how it fosters collaboration and teamwork?
• How does the company measure the success of its marketing initiatives and brand management efforts?
• What are the biggest challenges facing the eye care industry and how does this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the company's mission, values, and culture, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://alcon.wd5.myworkdayjobs.com/careers_alcon/job/Fort-Worth-Texas/Manager--Surgical-Product-Brand-Marketing---Downstream_R-2025-38874-2
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on market analysis, consumer insights, and promotional messaging
• Prepare for your interview by researching the company's mission, values, and culture, as well as the specific requirements and expectations of the role
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.