📌 Core Information
🔹 Job Title: Manager, Trade Marketing
🔹 Company: Anheuser-Busch
🔹 Location: Remote - PA (Philadelphia, PA)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site (with remote work flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing plans for various channels
- Managing event activations and sponsorship negotiations
- Collaborating with wholesalers and internal teams to ensure brand success
- Analyzing and reporting on channel performance and ROI
- Mentoring and coaching trade activation managers and wholesaler sales teams
ASSUMPTION: This role requires a high level of organization, communication, and creativity, with a willingness to work non-traditional hours due to later nights and weekends.
📋 Key Responsibilities
✅ Develop and execute tailored playbooks for all channels against local properties and events
✅ Mobilize brand planning and sampling execution
✅ Manage event and venue activations across the territory
✅ Handle ticket management and resort/destination planning and execution (where applicable)
✅ Collaborate with the Experiential Team to inform professional or Tier 1 sponsorships
✅ Own local event sponsorship negotiations and territory-specific budget
✅ Ensure mobile asset requests are complete and aligned with brands/events
✅ Support Venue CAPEX execution and On-Premise plan execution
✅ Manage channel-specific pilots and optimize key levers
✅ Cascade annual/trimester channel blueprint and communicate results/priorities
✅ Manage channel volume, share, program execution, and distribution KPIs
ASSUMPTION: This role involves frequent travel and requires a strong understanding of the On-Premise channel and regional marketing/sales organizations.
🎯 Required Qualifications
Education: Bachelor's Degree required
Experience: 5-7 years of sales and/or marketing experience, with a focus on the On-Premise channel
Required Skills:
- Strong communication skills (internal and external)
- Proficiency in PowerPoint, Excel, and internal system tools
- In-depth knowledge of the On-Premise channel
- Ability to work non-traditional hours and manage multiple projects simultaneously
Preferred Skills:
- MBA/Advanced Degree
- Willingness to relocate for future opportunities
- Beer/alcohol industry knowledge
ASSUMPTION: While not explicitly stated, a valid driver's license and ability to travel are likely required for this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $118,750, bonus and long-term incentive eligible
Benefits:
- Health benefits (Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings and Spending Accounts)
- Life Insurance and Disability Income Protection
- Generous Parental Leave and FMLA policies
- 401(k) Retirement Savings options with a company matching contribution
- Chance to work in a fast-paced environment among a company of owners
- Free Beer!
Working Hours: Full-time, with flexible hours and the need to work later nights and weekends as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Trade Marketing role with the given experience level and location. The actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Anheuser-Busch is a leading brewer in the United States, with a portfolio of over 100 brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois. The company is known for its strong commitment to community involvement, responsible drinking, and sustainability efforts.
Company Size: Anheuser-Busch is a large company with over 10,000 employees, providing ample opportunities for growth and career development.
Founded: 1852, in St. Louis, Missouri
Company Description:
- Anheuser-Busch is committed to creating a future with more cheers, providing opportunity for its people, lifting its neighbors, and making a meaningful difference in the world.
- The company offers a fast-paced work environment with a chance to work among a company of owners.
- Anheuser-Busch is dedicated to finding innovative ways to continually improve and values talented employees who aren't afraid to be bold, resourceful, and committed.
Company Specialties:
- Beer
- Sales
- Marketing
- Supply
- Manufacturing
- Quality
- Finance
- Human resources
- Procurement
- Logistics
- Brewing
- Packaging
- Innovation
- Branding
Company Website: Anheuser-Busch Careers
ASSUMPTION: Anheuser-Busch is a well-established company with a strong brand presence and a commitment to its employees and communities.
📊 Role Analysis
Career Level: This role is a management position, requiring strategic planning, team leadership, and cross-functional collaboration.
Reporting Structure: The Trade Marketing Manager reports directly to the Senior Director of Trade Marketing and works closely with various internal teams, wholesalers, and partners.
Work Arrangement: This role is primarily on-site, with remote work flexibility for certain tasks and meetings. It requires a willingness to work non-traditional hours due to later nights and weekends.
Growth Opportunities:
- Potential advancement to a Senior Trade Marketing Manager or similar role
- Opportunities to work on high-profile events and sponsorships
- Chance to gain experience in various aspects of trade marketing and event management
ASSUMPTION: This role offers significant growth potential within the company, given Anheuser-Busch's size and diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: The primary office is located in St. Louis, Missouri, with a remote work option for this role.
Office Location(s): Philadelphia, PA (with remote work flexibility)
Geographic Context:
- The Philadelphia area offers a mix of urban and suburban environments, with a vibrant food and beverage industry.
- The region is home to several professional sports teams and cultural attractions, providing ample opportunities for event activations and sponsorships.
- Philadelphia has a humid subtropical climate, with hot, humid summers and cold, snowy winters.
Work Schedule: Full-time, with flexible hours and the need to work later nights and weekends as required
ASSUMPTION: The remote work option for this role allows for greater flexibility in work-life balance, while still requiring a strong presence in the Philadelphia market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Senior Director of Trade Marketing
- Background check and offer extension
Key Assessment Areas:
- Understanding of the On-Premise channel and regional marketing/sales organizations
- Ability to develop and execute trade marketing plans and manage event activations
- Strong communication and collaboration skills
- Problem-solving and analytical skills
- Adaptability and willingness to work non-traditional hours
Application Tips:
- Highlight relevant experience in the On-Premise channel and regional marketing/sales organizations
- Tailor your resume to emphasize skills and experiences related to trade marketing, event management, and team leadership
- Prepare examples of successful trade marketing campaigns or event activations you've managed in the past
- Research Anheuser-Busch's brand portfolio and understand the company's commitment to responsible drinking and sustainability efforts
ATS Keywords: On-Premise channel, regional marketing, trade marketing, event management, brand planning, sponsorship negotiation, channel strategy, ROI management, team leadership, A/B testing, data analysis
ASSUMPTION: Anheuser-Busch uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Internal system tools (specific tools not mentioned in the job description)
- Event management software (specific tools not mentioned in the job description)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and event management software is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Dream Big: Anheuser-Busch encourages employees to think creatively and push boundaries to achieve exceptional results.
- Own It: The company values a sense of ownership and accountability, with employees taking responsibility for their work and the company's success.
- Succeed Together: Anheuser-Busch fosters a collaborative work environment, with employees supporting and learning from one another to achieve common goals.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Flexible and adaptable, with a willingness to work non-traditional hours as needed
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful trade marketing plans and event activations?
- Are you comfortable working in a fast-paced, collaborative environment with a strong focus on results?
- Do you have experience managing teams and mentoring team members to achieve success?
ASSUMPTION: Anheuser-Busch values employees who are proactive, results-driven, and committed to the company's mission and values.
⚠️ Potential Challenges
- The role requires a strong understanding of the On-Premise channel and regional marketing/sales organizations, which may present a learning curve for candidates without relevant experience.
- The flexible work arrangement may require candidates to work later nights and weekends, which could impact work-life balance for some individuals.
- The role involves frequent travel, which may present challenges for candidates with personal or family commitments.
- The Philadelphia area can have harsh winters, which may impact outdoor event activations and sponsorships.
ASSUMPTION: These potential challenges should be carefully considered by candidates when evaluating their fit for this role.
📈 Similar Roles Comparison
- Manager, Trade Marketing vs. Senior Trade Marketing Manager: The primary difference between these roles is the level of responsibility and the scope of the territory managed. A Senior Trade Marketing Manager oversees multiple territories and may have additional team members reporting to them.
- Trade Marketing Manager vs. Brand Manager: While both roles focus on brand strategy and execution, a Brand Manager is typically responsible for the overall brand vision and positioning, while a Trade Marketing Manager focuses on channel-specific brand activation and execution.
- Trade Marketing Manager vs. Event Manager: Both roles involve event planning and management, but a Trade Marketing Manager is responsible for the strategic planning and execution of trade marketing activities, while an Event Manager focuses on the logistical aspects of event production and execution.
ASSUMPTION: Understanding the differences between these related roles can help candidates determine which position best aligns with their career goals and skillset.
📝 Sample Projects
- Developing and executing a trade marketing plan for a new product launch in the Philadelphia market
- Managing a high-profile event activation for a major sports team or music festival
- Negotiating and securing sponsorship rights for a local event or venue, with a focus on maximizing ROI
ASSUMPTION: These sample projects provide a sense of the types of initiatives a Trade Marketing Manager might be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role and how flexibility is accommodated for non-traditional hours?
- How does the company support the professional development and growth of its Trade Marketing Managers?
- Can you provide examples of successful trade marketing campaigns or event activations that have been executed in the Philadelphia market?
- How does the company measure the success of its trade marketing efforts, and what key performance indicators (KPIs) are tracked?
- What opportunities are there for collaboration and cross-functional learning with other departments within the company?
ASSUMPTION: Asking these questions can help candidates better understand the role's requirements, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Anheuser-Busch Careers
- Tailor your resume to highlight relevant experience in the On-Premise channel, regional marketing/sales organizations, and trade marketing/event management
- Prepare a cover letter that explains your interest in the role and how your skills and experiences make you a strong fit for the position
- Prepare examples of successful trade marketing campaigns or event activations you've managed in the past, highlighting your strategic planning, execution, and results
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
