Manager, Trade Marketing

📌 Core Information

🔹 Job Title: Manager, Trade Marketing

🔹 Company: Anheuser-Busch

🔹 Location: Remote - MA (Boston, MA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: Remote (with on-site requirements)

🚀 Job Overview

Key aspects of this role include:

• Leading the On-Premise strategy for local properties and events
• Mobilizing brand planning and executing events
• Managing local sponsorship negotiations and budgets
• Coaching and mentoring team members and wholesaler sales teams

ASSUMPTION: This role requires strong organizational, communication, and creative skills, as well as the ability to work non-traditional hours due to later nights and weekends.

📋 Key Responsibilities

✅ Lead the On-Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events

✅ Owns performance of the On-Premise channel: identifies execution opportunities and works closely with wholesalers to close gaps

✅ Mobilizing brand planning, sampling execution, event and venue activations, ticket management, resort/destination planning, and sponsorship management

✅ Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team

✅ Works closely with top wholesalers to ensure clarity of execution against their plans

✅ Supports and owns the execution and KPIs for On-Premise plans

✅ BET Team Captain (where applicable)

✅ Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth

✅ Manage the ROI for channel programs

✅ Communicate results and priorities weekly/monthly

✅ Coach and mentor Trade Activation Managers and wholesaler sales teams

✅ Direct channel-specific pilots and manage optimization of each channel's key levers

✅ Cascade annual/trimester channel blueprint (Initiatives and Programs)

✅ KPI's - Channel volume, share, program execution, distribution

ASSUMPTION: This role requires a high level of organization, communication, and adaptability to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 5-7 years of sales and/or marketing experience

Required Skills:

• Strong communication skills, both internal and external
• Proficiency in PowerPoint, Excel, and internal system tools
• In-depth knowledge of the Off-Premise Channel
• Ability to work non-traditional hours (later nights and weekends)

Preferred Skills:

• MBA/Advanced Degree
• Willingness to relocate for future opportunities
• Beer/alcohol industry knowledge

ASSUMPTION: Candidates must be willing to live in the Greater Boston Area and have a strong understanding of the regional marketing and sales organization.

💰 Compensation & Benefits

Salary Range: $120,000 - $135,000, bonus and long-term incentive eligible

Benefits:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!

Working Hours: 40 hours per week, with later nights and weekends as needed

ASSUMPTION: The salary range provided is based on industry standards for a similar role and experience level in the Boston, MA area.

📌 Applicant Insights

🔍 Company Context

Industry: Anheuser-Busch operates in the Food and Beverage Services industry, with a focus on beer production, sales, and marketing. The company is a major player in the industry, with a portfolio of over 100 beloved brands.

Company Size: Anheuser-Busch is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Anheuser-Busch was founded in 1852 and has a rich history in the United States, with a strong commitment to community involvement and responsible drinking initiatives.

Company Description:

• Anheuser-Busch is America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years.
• The company is committed to reimagining what a beer company can be, with a focus on innovation, branding, and sustainability.
• Anheuser-Busch is guided by its unwavering commitment to supporting the communities it calls home, providing opportunity for its people, and making a meaningful difference in the world.

Company Specialties:

• Beer
• Sales
• Marketing
• Supply
• Manufacturing
• Quality
• Finance
• Human resources
• Procurement
• Logistics
• Brewing
• Packaging
• Innovation
• Branding

Company Website: https://www.anheuser-busch.com/careers.html

ASSUMPTION: Anheuser-Busch is a well-established company with a strong brand presence and a commitment to community involvement and sustainability.

📊 Role Analysis

Career Level: This role is a mid-level management position, with opportunities for growth and development within the company.

Reporting Structure: The Trade Marketing Manager reports directly to the CSO (Chief Sales Officer) and works closely with wholesalers, retailers, and partners to execute brand plans and strategies.

Work Arrangement: This role is remote, with on-site requirements for events, venue activations, and meetings with wholesalers and partners. The work arrangement is flexible, with later nights and weekends as needed.

Growth Opportunities:

• Opportunities to work on high-profile events and sponsorships
• Potential to relocate for future opportunities within the company
• Chance to work with a diverse team of talented professionals

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on developing leadership and management skills.

🌍 Location & Work Environment

Office Type: Remote, with on-site requirements for events, venue activations, and meetings with wholesalers and partners

Office Location(s): Boston, MA (with travel requirements)

Geographic Context:

• The Greater Boston Area is a vibrant and diverse region with a strong economy and a rich cultural scene.
• The area is home to numerous colleges and universities, providing ample opportunities for professional development and networking.
• The cost of living in the Greater Boston Area is higher than the national average, with a median home price of around $600,000.

Work Schedule: 40 hours per week, with later nights and weekends as needed

ASSUMPTION: The remote work arrangement provides flexibility and a better work-life balance, while the on-site requirements ensure that the candidate has the opportunity to build strong relationships with key stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and key stakeholders
• Final interview with the CSO (Chief Sales Officer)
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Leadership and team management skills
• Industry knowledge and understanding of the On-Premise channel
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with the On-Premise channel and provide examples of successful event planning and execution
• Demonstrate your ability to work non-traditional hours and manage multiple projects simultaneously

ATS Keywords: On-Premise, Trade Marketing, Event Planning, Brand Management, Sales, Marketing, Channel Management, Wholesalers, Retailers, Sponsorships, Budget Management, Team Leadership, Data Analysis, Strategic Planning, Negotiation, Project Management, Customer Engagement, Sampling Execution, Performance Tracking

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication, and leadership skills, as well as their understanding of the On-Premise channel and the beer industry.

🛠️ Tools & Technologies

• PowerPoint
• Excel
• Internal system tools (e.g., Anheuser-Busch's proprietary systems)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing and sales industries, with a focus on project management, communication, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Dream Big: Anheuser-Busch encourages its employees to think creatively and push the boundaries of what's possible
• Own It: The company values a strong sense of ownership and accountability among its employees
• Succeed Together: Anheuser-Busch fosters a collaborative and inclusive work environment, where employees support and learn from one another

Work Style:

• Fast-paced and dynamic, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Flexible and adaptable, with the ability to work non-traditional hours as needed

Self-Assessment Questions:

• Do you have a strong sense of ownership and accountability, and are you comfortable taking on a high level of responsibility for your work?
• Are you able to work collaboratively with a diverse team of stakeholders, including wholesalers, retailers, and partners?
• Do you have the ability to work non-traditional hours, including later nights and weekends, as needed?

ASSUMPTION: Anheuser-Busch values employees who are creative, accountable, and collaborative, with a strong sense of ownership and a commitment to results.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work schedule
• The requirement to work non-traditional hours, including later nights and weekends, may be difficult for candidates with personal or family commitments
• The role may require travel, which can be demanding and time-consuming
• The competitive nature of the beer industry may present challenges in terms of market share and brand awareness

ASSUMPTION: The potential challenges associated with this role are primarily related to the fast-paced and dynamic work environment, the requirement to work non-traditional hours, and the competitive nature of the beer industry.

📈 Similar Roles Comparison

• This role is unique in its focus on the On-Premise channel and the management of local sponsorship negotiations and budgets
• Similar roles in the industry may focus on brand management, channel management, or event planning, but may not have the same level of responsibility for local sponsorship negotiations and budgets
• Career paths for this role may include advancement to senior management positions within the company, or transition to other roles within the marketing and sales industries

ASSUMPTION: This role is unique in its focus on the On-Premise channel and the management of local sponsorship negotiations and budgets, with significant opportunities for growth and development within the company.

📝 Sample Projects

• Planning and executing a high-profile event or sponsorship, including budget management, vendor negotiations, and on-site logistics
• Developing and implementing a strategic plan for a specific brand or channel, including market research, competitive analysis, and data-driven insights
• Managing a team of Trade Activation Managers and wholesaler sales teams to execute brand plans and strategies, including coaching, mentoring, and performance tracking

ASSUMPTION: These sample projects are designed to provide candidates with a sense of the types of responsibilities and challenges they may face in this role, with a focus on strategic planning, execution, and team management.

❓ Key Questions to Ask During Interview

• Can you describe the typical workweek for this role, including the frequency of later nights and weekends?
• How does the company support work-life balance for employees in this role?
• What opportunities are there for growth and development within the company for this role?
• How does the company measure the success of the On-Premise channel, and what metrics are most important for this role?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These key questions are designed to provide candidates with a better understanding of the work environment, growth opportunities, and company culture for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on the On-Premise channel, event planning, and brand management
• Prepare examples of successful event planning and execution, as well as your ability to work non-traditional hours
• Prepare for a phone or video screen with the hiring manager, followed by an in-person or virtual interview with the hiring manager and key stakeholders
• Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.