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Manager, Trade Marketing -MT

Suntory
Full-time
On-site
Bangkok, Thailand
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Trade Marketing -MT

πŸ”Ή Company: Suntory

πŸ”Ή Location: Bangkok, Thailand

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Food and Beverage Services

πŸ”Ή Date Posted: 2025-07-21

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing channel strategies to achieve business objectives for all product categories
  • Identifying opportunities and developing trade programs to deliver business objectives
  • Establishing communication tools and processes to summarize all marketing initiatives to the field execution team
  • Managing the trade marketing budget and ensuring compliance with regulatory systems

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Supporting the Director in developing channel strategies to achieve defined business objectives for all product categories

βœ… Developing channel initiatives that support category growth

βœ… Identifying opportunities and developing trade programs to deliver business objectives

βœ… Establishing communication tools and processes to summarize all marketing initiatives to the field execution team after aligning with the marketing team

βœ… Responsible for ensuring the effectiveness of trade marketing budget and control to execute aligned trade activities within the given budget

βœ… Ensuring compliance with all regulatory systems of the company

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and budget management. Strong project management skills are essential.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in marketing or business administration

Experience: At least 3 years of trade marketing experience

Required Skills:

  • Strong analytical skills
  • Leadership skills
  • Executive maturity and strong influencing skills
  • Fluent English skills

Preferred Skills:

  • Experience in the food and beverage industry
  • Bilingual or multilingual skills

ASSUMPTION: While the role requires a specific degree, relevant experience and skills can compensate for a lack of formal education in marketing or business administration.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Bangkok, Thailand, is typically between 1,200,000 THB and 1,800,000 THB per year (approximately 40,000 THB to 60,000 THB per month). This is based on industry standards and the level of experience required.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts on Suntory products
  • Opportunities for professional development and growth

Working Hours: Full-time position, typically working 40 hours per week, Monday to Friday. Overtime may be required based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Suntory is a global leader in the beverage industry, offering a diverse portfolio of products, including Japanese whiskies, American whiskies, canned ready-to-drink beverages, beer, Japanese wine, and non-alcoholic favorites.

Company Size: Suntory has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Suntory was founded in 1899 in Osaka, Japan, and has since grown into a global company operating throughout the Americas, Europe, Africa, Asia, and Oceania.

Company Description:

  • Suntory Group aims to inspire the brilliance of life by creating rich experiences for people, in harmony with nature.
  • The company is committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day.
  • Suntory offers a unique blend of Japanese artisanship and global tastes, exploring new product categories and markets.

Company Specialties:

  • Beverage & Food
  • Spirits, Beer, Wine, Health Food, Restaurants, and Flowers

Company Website: http://www.suntory.com

ASSUMPTION: Suntory's global presence and diverse product portfolio offer unique opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Manager, Trade Marketing reports directly to the Director of Trade Marketing.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work based on business needs.

Growth Opportunities:

  • Progression to a senior or director-level role within the trade marketing function
  • Expansion into other areas of marketing or related functions, such as brand management or sales
  • Opportunities to work on international projects or assignments

ASSUMPTION: This role provides a strong foundation for a career in trade marketing, with opportunities for growth and development within Suntory's global organization.

🌍 Location & Work Environment

Office Type: Suntory's Bangkok office is a modern, professional environment with a collaborative culture.

Office Location(s): Suntory's Bangkok office is located in the central business district, with easy access to public transportation.

Geographic Context:

  • Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than in many Western countries.
  • The city offers a wide range of dining, entertainment, and cultural experiences.
  • Bangkok has a tropical climate, with hot and humid weather year-round.

Work Schedule: The standard work schedule is Monday to Friday, 8:30 AM to 5:30 PM, with a one-hour lunch break. Overtime may be required based on business needs.

ASSUMPTION: Bangkok offers a unique blend of cultural experiences and a lower cost of living, making it an attractive location for expatriates and locals alike.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • In-depth interview with the hiring manager and/or other team members
  • Final interview with the director or another senior leader

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Leadership and influencing skills
  • Communication and presentation skills
  • Cultural fit and alignment with Suntory's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your trade marketing experience and achievements
  • Research Suntory's products and company culture to demonstrate your enthusiasm and fit

ATS Keywords: Trade Marketing, Channel Strategy, Marketing Communication, Financial Control, Budget Management, Regulatory Compliance, Field Execution, Marketing, Business Objectives, Trade Program, Trade Activity

ASSUMPTION: Suntory's interview process is designed to assess both your technical skills and cultural fit, with a focus on your ability to work effectively within a global organization.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with data analysis and project management tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality and Craftsmanship
  • Integrity and Honesty
  • Respect and Teamwork

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you have experience working in a global, multicultural environment?
  • Are you comfortable working in a fast-paced, dynamic role?
  • Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Suntory values a diverse and inclusive work environment, and candidates who can demonstrate their ability to work effectively in a global organization will be well-suited to this role.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Working with cross-functional teams and stakeholders across different time zones
  • Adapting to changes in business priorities and market conditions
  • Navigating a large, global organization with a complex structure

ASSUMPTION: These challenges are common in a global, fast-paced organization like Suntory, and successful candidates will be able to demonstrate their ability to thrive in such an environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Trade Marketing Manager or Senior Trade Marketing Manager position in other beverage or consumer goods companies
  • However, Suntory's global presence and diverse product portfolio offer unique opportunities for career growth and development
  • This role may also be compared to a Brand Manager or Marketing Manager position, depending on the specific responsibilities and focus

ASSUMPTION: While this role shares similarities with other trade marketing positions, Suntory's unique culture and global presence make it a distinct opportunity.

πŸ“ Sample Projects

  • Developing a channel strategy for a new product launch in a specific market
  • Identifying opportunities for trade promotions to drive sales and market share in a key region
  • Managing the trade marketing budget for a major brand, ensuring compliance with regulatory systems and achieving business objectives

ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of budget management and regulatory compliance.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the trade marketing function?
  • How does this role contribute to Suntory's overall business strategy and growth objectives?
  • What opportunities are there for professional development and growth within the trade marketing function or the broader organization?
  • How does Suntory support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, as well as to demonstrate your interest in and fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Suntory careers website
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your trade marketing experience and achievements
  • Research Suntory's products and company culture to demonstrate your enthusiasm and fit
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.