Marcom Executive

📌 Core Information

🔹 Job Title: Marcom Executive

🔹 Company: Hilton

🔹 Location: Phú Quốc, Kiến Giang, Vietnam

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating and executing the hotel's annual marketing plan
• Supporting group marketing media core responsibilities
• Building and maintaining hotel awareness through press releases and events
• Managing the hotel's image database and social media platforms
• Monitoring competitors' visibility and promotional activities

ASSUMPTION: This role requires a high level of multitasking and strong organizational skills to manage multiple marketing activities and deadlines.

📋 Key Responsibilities

✅ Support the Marcom Manager to create and execute the hotel's annual marketing plan

✅ Assist in carrying out group marketing media core responsibilities

✅ Build sustained hotel awareness through press releases and events

✅ Manage the hotel's image database and social media platforms

✅ Monitor competitors' visibility and promotional activities

✅ Carry out any other reasonable duties and responsibilities as assigned

ASSUMPTION: The role may involve working flexible hours, including evenings and weekends, to accommodate events and deadlines.

🎯 Required Qualifications

Education: Bachelor’s / College degree in Marketing, Mass Communications, Media or related field

Experience: At least 2 years of relevant work experience or 4 years of university education and work experience equivalent combined

Required Skills:

• Strong time management skills
• Strong writing skills in Chinese and English
• Proficient in the use of all Microsoft Office software

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in graphic design software may be beneficial for creating marketing materials.

💰 Compensation & Benefits

Salary Range: Industry standard for a Marcom Executive in Vietnam is approximately 15,000,000 - 25,000,000 VND per month, based on experience and skills. Hilton is known for offering competitive salaries and benefits packages.

Benefits:

• Health insurance
• Retirement plan
• Discounted hotel stays
• Employee assistance programs

Working Hours: Full-time, 40 hours per week, with flexible hours as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on the specific hotel and individual qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Hilton is one of the largest and most recognized hotel chains globally, with a strong focus on exceptional customer service and high-quality accommodations.

Company Size: Large (5,001-10,000 employees). Hilton offers extensive resources and opportunities for career growth within a large organization.

Founded: 1919. Hilton has a long history and established brand recognition in the hospitality industry.

Company Description:

• Iconic destinations, exceptional hospitality
• Wide range of hotel brands and offerings
• Global presence with locations in over 100 countries and territories

Company Specialties:

• Luxury and upscale accommodations
• Convention and meeting spaces
• Full-service restaurants and bars

Company Website: https://www.hilton.com/

ASSUMPTION: Hilton's extensive global network and diverse range of brands provide ample opportunities for career advancement and relocation.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Marcom Manager and is responsible for executing marketing activities to drive revenue streams and local awareness.

Reporting Structure: Reports directly to the Marcom Manager, with potential interaction with other departments such as Sales, Revenue Management, and Operations.

Work Arrangement: On-site, with potential for remote work for specific tasks or during exceptional circumstances.

Growth Opportunities:

• Progression to Marcom Manager or similar roles within Hilton's global network
• Expansion of responsibilities based on performance and organizational needs
• Cross-functional experience and skill development through internal mobility

ASSUMPTION: Hilton's large size and global presence offer numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Upscale hotel setting with modern amenities and facilities

Office Location(s): Phú Quốc, Kiến Giang, Vietnam

Geographic Context:

• Phú Quốc is a popular tourist destination known for its beaches and resorts
• Kiến Giang province is located in southern Vietnam, near the Cambodian border
• Vietnam offers a tropical climate, rich culture, and affordable cost of living

Work Schedule: Full-time, with flexible hours as needed to accommodate events and deadlines

ASSUMPTION: The work environment may be busy and fast-paced, especially during peak tourist seasons.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview with the HR department
• On-site interview with the Marcom Manager and potential team members
• Background check and reference check

Key Assessment Areas:

• Marketing and communication skills
• Cultural fit and alignment with Hilton's values
• Problem-solving and time management skills
• Language proficiency in Chinese and English

Application Tips:

• Tailor your resume to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Demonstrate your understanding of Hilton's brand and values during the interview
• Show enthusiasm for the role and Hilton's mission to fill the earth with the light and warmth of hospitality

ATS Keywords: Marketing, Marcom, Public Relations, Social Media, Content Management, Time Management, Writing, Hospitality, Leadership, Teamwork, Integrity, Ownership, Now

ASSUMPTION: Hilton's ATS may prioritize candidates with relevant marketing experience and specific industry keywords.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media management platforms (e.g., Hootsuite, Buffer)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The specific tools and technologies used may vary depending on the hotel's size and marketing needs.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• Do you have a passion for delivering exceptional guest experiences?
• Are you able to maintain a high level of integrity in all aspects of your work?
• Can you thrive in a fast-paced, collaborative work environment?

ASSUMPTION: Hilton places a strong emphasis on cultural fit and alignment with their core values.

⚠️ Potential Challenges

• Working flexible hours, including evenings and weekends, to accommodate events and deadlines
• Managing multiple marketing activities and deadlines simultaneously
• Navigating a large organization with diverse brands and offerings
• Adapting to cultural differences and local market nuances in a global role

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to Hilton's mission and values.

📈 Similar Roles Comparison

• Marcom Executive vs. Marketing Manager: Marcom Executives focus on executing marketing activities, while Marketing Managers oversee strategy and planning
• Hospitality industry vs. other industries: Hospitality roles often require more flexible hours and a focus on guest experience
• Hilton vs. other hotel chains: Hilton is known for its iconic destinations and exceptional hospitality, offering unique career growth opportunities

ASSUMPTION: Understanding the differences between similar roles and industries can help applicants tailor their application and expectations.

📝 Sample Projects

• Planning and executing a hotel grand opening event, including media outreach, guest list management, and vendor coordination
• Developing and implementing a social media strategy to increase engagement and followers
• Creating and distributing press releases to secure media coverage and enhance the hotel's reputation

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marcom Executive role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as Sales and Operations?
• What opportunities are there for professional development and growth within Hilton?
• How does Hilton support work-life balance for its employees?
• What are the most rewarding aspects of working in this role and at Hilton?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to Hilton's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and skills
• Prepare a cover letter explaining your interest in the role and Hilton's mission
• Prepare examples of successful marketing campaigns or projects you've worked on
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.