Marcom Manager

📌 Core Information

🔹 Job Title: Marcom Manager

🔹 Company: AccorHotel

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing and communication strategies
• Managing and optimizing digital marketing channels
• Leading SEO and PPC campaigns
• Collaborating with cross-functional teams for marketing initiatives
• Analyzing campaign performance and providing data-driven insights

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on digital marketing and data analysis.

📋 Key Responsibilities

✅ Develop and implement integrated marketing and communication strategies aligned with organizational goals

✅ Manage and optimize all digital marketing channels, including social media, email marketing, and content creation

✅ Lead SEO and PPC campaigns to improve online visibility and drive website traffic

✅ Collaborate with cross-functional teams to plan and execute marketing initiatives for products, services, and events

✅ Analyze campaign performance and provide data-driven insights to inform future strategies

✅ Oversee brand management and ensure consistency across all marketing materials and communications

✅ Develop and maintain relationships with key stakeholders, including media partners and industry influencers

✅ Create compelling content for various platforms, showcasing our products and services

✅ Monitor industry trends and competitor activities to identify opportunities for growth and innovation

✅ Conduct market research and analyze consumer behavior to inform marketing strategies

✅ Ensure compliance with local and international marketing regulations

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize marketing impact.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in Marketing Communications or Public Relations

Required Skills:

• Excellent leadership, interpersonal, and communication skills
• Detail-oriented and highly reliable in thorough execution and follow-through
• Fluency in Vietnamese and English language (both spoken and written)
• Proficient in digital marketing tools and platforms
• Strong analytical skills and data-driven mindset

Preferred Skills:

• Experience in the hospitality industry
• Familiarity with CRM systems
• Knowledge of SEO best practices

ASSUMPTION: Candidates should have a strong background in marketing communications, with a focus on digital marketing and data analysis, and be fluent in both Vietnamese and English.

💰 Compensation & Benefits

Salary Range: The salary range for this role is VND 15,000,000 - 25,000,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for a Marcom Manager role in Ho Chi Minh City.

Benefits:

• Competitive salary package
• Performance-based bonuses
• Health insurance and retirement plans
• Opportunities for career growth and development
• Employee discounts on hotel stays and food & beverage

Working Hours: Full-time position, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to work additional hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: AccorHotel operates in the hospitality industry, offering a wide range of hotel brands and services worldwide.

Company Size: AccorHotel is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: AccorHotel was founded in 1967 and has since grown into a leading hospitality company with a presence in over 100 countries.

Company Description:

• AccorHotel is a global leader in the hospitality industry, offering a wide range of hotel brands and services
• The company is committed to sustainable development and responsible tourism
• AccorHotel fosters a culture of innovation, diversity, and inclusivity

Company Specialties:

• Hotel operations and management
• Food and beverage services
• Loyalty programs and customer relationships
• Sustainable tourism and responsible business practices

Company Website: https://www.group.accor.com

ASSUMPTION: AccorHotel's extensive global presence and diverse portfolio of brands offer unique opportunities for career growth and development within the hospitality industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing communications or a related field.

Reporting Structure: The Marcom Manager will report directly to the Director of Marketing and Communications and may oversee junior marketing team members or external agencies.

Work Arrangement: This is an on-site, full-time position with the possibility of occasional remote work, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into other departments or functions, such as sales or revenue management
• Opportunities to work on international projects or assignments

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader hospitality industry.

🌍 Location & Work Environment

Office Type: The Pullman Saigon Centre is a modern and upscale hotel located in the heart of Ho Chi Minh City, offering a professional and dynamic work environment.

Office Location(s): 2-8 Dong Khoi Street, District 1, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is a bustling metropolis with a vibrant culture, rich history, and diverse culinary scene
• The city offers numerous opportunities for leisure activities, shopping, and entertainment
• Ho Chi Minh City has a tropical climate with high temperatures and humidity year-round

Work Schedule: The standard workweek is Monday to Friday, with the possibility of occasional weekend or evening work to support events or campaigns.

ASSUMPTION: The dynamic and multicultural work environment at the Pullman Saigon Centre offers a unique blend of professional growth and personal enrichment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• First-round interview with the hiring manager
• Second-round interview with the Director of Marketing and Communications
• Final interview with senior leadership or the General Manager
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing and data analysis skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing communications experience and skills
• Demonstrate your understanding of the hospitality industry and AccorHotel's brand
• Prepare examples of successful marketing campaigns or projects you've led
• Showcase your ability to analyze data and make data-driven decisions
• Be prepared to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Marketing Communications, Public Relations, Digital Marketing, SEO, PPC, Brand Management, Content Creation, Market Research, Consumer Behavior, Data Analysis, Stakeholder Management, Trend Monitoring

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO and PPC tools (e.g., Google Analytics, Google Ads, SEMrush)
• CRM systems (e.g., Salesforce, HubSpot)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in using digital marketing tools and platforms, as well as project management software to streamline workflows and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Innovation
• Spirit of Conquest
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and resilient in the face of change
• Passionate about delivering exceptional customer experiences

Self-Assessment Questions:

• Do you thrive in a dynamic and multicultural work environment?
• Are you comfortable working with diverse teams and stakeholders to achieve common goals?
• Do you have a proven track record of driving results through strategic marketing initiatives?
• Are you committed to continuous learning and professional development?

ASSUMPTION: AccorHotel values employees who embody their core values and are committed to delivering exceptional customer experiences through innovative and results-driven marketing strategies.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Balancing the needs of various stakeholders, including internal teams and external partners
• Keeping up with industry trends and best practices in digital marketing
• Working in a multicultural and multilingual environment, requiring strong communication and interpersonal skills

ASSUMPTION: This role may present challenges related to time management, adaptability, and effective communication, particularly in a multicultural work environment.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on communications and stakeholder management
• In contrast to a Public Relations role, this position requires a broader range of marketing skills and a stronger emphasis on digital marketing and data analysis
• Compared to a Digital Marketing Specialist role, this position involves a wider scope of responsibilities, including brand management and market research

ASSUMPTION: This role offers a unique blend of marketing and communications responsibilities, requiring a versatile skill set and strategic mindset.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new hotel opening
• Conducting market research to identify trends and opportunities in the local hospitality market
• Collaborating with cross-functional teams to plan and execute a marketing event or promotion
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Creating compelling content for various marketing channels, including blog posts, email newsletters, and social media updates

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from strategic planning and creative content development to data-driven analysis and optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for the hotel?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does the company foster a culture of innovation and continuous improvement in its marketing efforts?

ASSUMPTION: These interview questions help candidates better understand the role's priorities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/AccorHotel/744000062371236-marcom-manager
• Tailor your resume and cover letter to highlight your relevant marketing communications experience and skills
• Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to develop and execute strategic marketing initiatives
• Be ready to discuss your long-term career goals and how this role fits into your plans
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.