Marcom Manager

📌 Core Information

🔹 Job Title: Marcom Manager

🔹 Company: AGFA

🔹 Location: Mortsel, Belgium

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital marketing campaigns across multiple channels
• Managing and optimizing the company’s website
• Planning, creating, and scheduling content tailored to healthcare professionals
• Collaborating with internal teams to create compelling content
• Monitoring, analyzing, and reporting on digital marketing performance

ASSUMPTION: This role requires a strong focus on digital marketing strategies and a deep understanding of the healthcare industry to create effective campaigns.

📋 Key Responsibilities

✅ Develop and execute digital marketing campaigns across multiple channels, including website, social media, email marketing, and paid advertising.

✅ Manage and optimize the company’s website, ensuring SEO best practices and an engaging user experience.

✅ Plan, create, and schedule content tailored to healthcare professionals, aligning with our brand positioning.

✅ Collaborate with internal teams to create compelling content, including blog posts, case studies, whitepapers, and videos.

✅ Develop and manage paid media strategies (Google Ads, LinkedIn Ads, etc.) to drive lead generation and brand awareness.

✅ Monitor, analyze, and report on digital marketing performance, using key metrics to inform strategy and continuous improvement.

✅ Work with marketing automation tools and Microsoft Dynamics to nurture leads and enhance customer engagement.

✅ Stay up to date with digital marketing trends, healthcare industry insights, and competitor activities.

✅ Support regional marketing teams with digital assets and guidance to ensure brand consistency across markets.

ASSUMPTION: This role requires strong project management skills to manage multiple campaigns simultaneously and ensure brand consistency across various channels and regions.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.

Experience: 3-5 years of experience in digital marketing, preferably in B2B and/or healthcare-related industries.

Required Skills:

• Proven experience managing websites, SEO/SEM, social media, and digital advertising campaigns
• Familiarity with content marketing strategies and ability to tailor messaging for a healthcare audience
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience using marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Proficiency in digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
• Strong project management skills, with the ability to manage multiple campaigns simultaneously
• Excellent communication and copywriting skills, with an eye for detail
• Creativity and innovation in developing marketing strategies that resonate with healthcare professionals
• Ability to work collaboratively in a global team while managing independent projects

Preferred Skills:

• Knowledge of compliance and regulatory considerations in digital marketing for healthcare
• Language: English (mandatory), German (Nice to have)

ASSUMPTION: While a degree in marketing or a related field is required, relevant work experience and a strong portfolio demonstrating digital marketing skills are equally important for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on market research for mid-level digital marketing roles in Belgium’s technology industry)

Benefits:

• Dynamic global organization with a history of innovation and strong product portfolio
• Challenging environment combined with a supportive management structure
• Career development and growth
• Competitive salary and benefit package
• Friendly work environment surrounded by dedicated and professional colleagues

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research for mid-level digital marketing roles in Belgium’s technology industry. Actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: AGFA operates in the technology, information, and media industry, focusing on imaging technology and IT solutions for various markets, including healthcare.

Company Size: AGFA is a large organization with 5,000-10,000 employees, offering a dynamic and challenging environment with a supportive management structure.

Founded: AGFA was founded in 1867 and has since grown into a global company with a strong product portfolio and a reputation for innovation.

Company Description:

• AGFA develops, manufactures, and distributes an extensive range of analogue and digital imaging systems and IT solutions
• The company generates its entire turnover in business-to-business markets, contributing to various aspects of everyday life, such as reading newspapers or visiting hospitals
• AGFA strives to be the partner of choice for imaging and information systems in all its markets by offering leading-edge technology, affordable solutions, and innovative ways of working

Company Specialties:

• Medical Devices
• Industrial Film
• Radiology
• Commercial Printing
• Medical Imaging IT
• Graphic Arts
• Sign and Display
• Wide Format Printing
• Industrial Printing
• InkJet
• Inks
• Value Added Services
• Software
• Direct Radiology
• Packaging
• Chemicals
• HealthCare
• Digital Print
• Manufacturing

Company Website: http://www.agfa.com

ASSUMPTION: AGFA’s extensive range of products and services, along with its global presence, offers numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Marcom Manager will report directly to the Marketing Director and collaborate with various internal teams, including product management, sales, and other marketing specialists.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

• Progression to a senior marketing role, such as Marketing Director or Head of Digital Marketing
• Expansion into other areas of marketing, such as product marketing or brand management
• Opportunities to work on international projects and gain global marketing experience

ASSUMPTION: AGFA’s large size and diverse product portfolio provide ample opportunities for career growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: AGFA’s headquarters and parent company are located in Mortsel, Belgium, with a modern and collaborative office environment.

Office Location(s): Septestraat 27, Mortsel, Belgium, 2640, BE

Geographic Context:

• Mortsel is a city in the province of Antwerp, located in the Flemish region of Belgium
• The city is known for its industrial and commercial activities, with a strong focus on technology and innovation
• Mortsel offers a mix of urban and suburban living, with easy access to major cities like Antwerp and Brussels

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available for specific tasks or meetings.

ASSUMPTION: AGFA’s location in Mortsel provides a dynamic and innovative work environment, with easy access to major cities and a mix of urban and suburban living.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• On-site interview with the hiring manager and relevant team members
• Final interview with the Marketing Director or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Understanding of the healthcare industry and its unique marketing challenges
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with AGFA’s values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on the healthcare industry
• Prepare examples of successful digital marketing campaigns you’ve led or contributed to, emphasizing your role and the outcomes achieved
• Research AGFA’s products, services, and competitors to demonstrate your understanding of the company and its market position
• Practice common digital marketing interview questions and brush up on your knowledge of industry trends and best practices

ATS Keywords: Digital Marketing, B2B Marketing, SEO, SEM, Social Media, Content Marketing, Marketing Automation, CRM, Healthcare Marketing, Marketing Manager, Marcom Manager

ASSUMPTION: AGFA’s hiring process is designed to assess candidates’ digital marketing skills, industry knowledge, and cultural fit with the company’s values and work environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• CRM systems (e.g., Salesforce, Microsoft Dynamics)
• Digital marketing tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva, Sketch)

ASSUMPTION: AGFA provides its employees with access to industry-standard marketing tools and technologies to ensure effective campaign execution and analysis.

👔 Cultural Fit Considerations

Company Values:

• Own It: I do what I say, full accountability for results, finding solutions, and practicing ethical and safe behaviors
• Play as One: Collaborate for a common goal, diverse perspectives, listen and communicate with respect, support decisions for teams’ benefits
• Move Forward: Embrace change, explore opportunities to innovate, feedback and improve performance, proactive steps to resolve issues and continuous progress
• Drive Value: Bold choices to maximize value creation, customer deliver exceptional value, add value to all stakeholders, use data to generate crucial insights and outcomes

Work Style:

• AGFA values a dynamic and challenging work environment combined with a supportive management structure
• The company encourages collaboration, innovation, and continuous improvement
• AGFA’s work style is characterized by a strong focus on results, accountability, and a commitment to ethical and safe behaviors

Self-Assessment Questions:

• Do you align with AGFA’s values, particularly “Own It” and “Play as One”?
• Are you comfortable working in a dynamic and challenging environment with a strong focus on results?
• Do you thrive in collaborative settings and enjoy working with diverse teams?

ASSUMPTION: AGFA’s cultural fit considerations emphasize accountability, collaboration, innovation, and a strong focus on results, with a commitment to ethical and safe behaviors.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or client meetings
• AGFA’s large size and diverse product portfolio may present challenges in terms of navigating internal structures and ensuring brand consistency across various channels and regions
• The healthcare industry is subject to regulatory and compliance considerations that may impact digital marketing strategies
• The role may require working with tight deadlines and managing multiple campaigns simultaneously, which can be stressful at times

ASSUMPTION: While AGFA offers numerous opportunities for career growth and development, the role may present challenges related to travel, internal navigation, regulatory compliance, and workload management.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on the healthcare industry and requires a deep understanding of its unique marketing challenges
• AGFA’s large size and diverse product portfolio offer more extensive career growth and development opportunities than smaller organizations
• This role may have a broader scope than similar positions in smaller companies, with more responsibility for strategic planning and execution

ASSUMPTION: This role offers unique opportunities and challenges compared to similar digital marketing positions, with a strong focus on the healthcare industry and extensive career growth prospects within a large organization.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign to launch a new healthcare product, including website optimization, content creation, and paid advertising strategies
• Conducting a comprehensive website audit and SEO optimization to improve organic search rankings and drive more targeted traffic to AGFA’s healthcare solutions
• Creating and implementing a social media strategy to increase brand awareness and engagement among healthcare professionals, including targeted advertising and community management

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Marcom Manager may undertake to drive digital marketing success within AGFA’s healthcare division.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does AGFA support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the healthcare marketing team, and how can this role address them?
• How does AGFA measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration with other marketing teams or departments within AGFA?

ASSUMPTION: Asking these questions during the interview can provide valuable insights into the role’s expectations, AGFA’s marketing team dynamics, and the company’s approach to digital marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.agfa.com/job/Mortsel-Marcom-Manager/1198752701/
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on the healthcare industry
• Prepare examples of successful digital marketing campaigns you’ve led or contributed to, emphasizing your role and the outcomes achieved
• Research AGFA’s products, services, and competitors to demonstrate your understanding of the company and its market position
• Practice common digital marketing interview questions and brush up on your knowledge of industry trends and best practices
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.