Marcom Manager

📌 Core Information

🔹 Job Title: Marcom Manager

🔹 Company: Hilton

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Hospitality

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Promoting the hotel and its services to the public and community
• Managing media relations and implementing marketing campaigns
• Ensuring consistent communication across various platforms
• Collaborating with hotel departments to achieve revenue targets
• Developing and managing advertising and external advertising budgets

ASSUMPTION: This role requires a strong background in marketing and public relations within the hospitality industry. Excellent communication skills and the ability to work well under pressure are essential.

📋 Key Responsibilities

✅ Manage the promotion of the hotel, its image, facilities, and services to the public and community

✅ Gain positive exposure for the hotel in mass media and the community

✅ Build and maintain relationships with the press and local community

✅ Coordinate and implement communication plans for hotel activities and promotions with all operating departments

✅ Ensure the hotel maintains a good image and corresponding flow on the mainstream platform in the main source area

✅ Establish and maintain good relations with the media and implement hotel marketing campaigns

✅ Monitor and update hotel homepage, official Weibo, and other online and social media platforms

✅ Real-time monitoring of guest comments on various network platforms and replying promptly

✅ Plan and execute hotel public relation activities and achieve expected ROI

✅ Design prints according to hotel standards and ensure print quality

✅ Handle daily relationship with local government departments and associations

✅ Carry out any other reasonable duties and responsibilities as assigned

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 3 years of experience in marketing and public relations within international brand hotels

Required Skills:

• Excellent communication skills in both Chinese and English
• Strong creative writing skills
• Strong knowledge of advertising media planning and printing production
• PC knowledge in Word, Excel, web, WeChat, Weibo, and basic knowledge of desktop publishing systems
• Organized, detail-oriented, and good administrative skills
• Good communication with local news media
• Fluent in spoken and written Chinese and English to meet business needs

Preferred Skills:

• Ability to be resourceful, creative, and maintain flexibility

ASSUMPTION: Hilton values candidates with relevant experience and a strong passion for hospitality.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Competitive salary and benefits package
• Opportunities for career growth and development
• Discounted hotel stays and food and beverage discounts
• Employee stock purchase plan
• Medical, dental, and vision insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 5,001-10,000 employees

Founded: 1919

Company Description:

• Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels.
• For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities, and value.
• Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.

Company Specialties:

• Hospitality services
• Hotel management
• Luxury accommodations
• Global brand recognition

Company Website: https://jobs.hilton.com/us/en

ASSUMPTION: Hilton's extensive global presence and brand recognition make it an attractive employer in the hospitality industry.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director of Marketing or a similar role

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career progression to Director of Marketing or similar roles
• Opportunities to gain experience in various aspects of marketing and public relations
• Exposure to global hospitality trends and best practices

ASSUMPTION: Hilton offers numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its tech industry and cultural scene
• The city experiences a tropical savanna climate with warm weather year-round
• Bangalore is well-connected by air, rail, and road networks

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: Bangalore's vibrant tech industry and cultural scene make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Communication skills
• Creativity and problem-solving abilities
• Knowledge of marketing and public relations strategies
• Understanding of the hospitality industry

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of successful marketing campaigns or projects you've led
• Research Hilton's brand and values to demonstrate your fit for the company culture

ATS Keywords: Marketing, Public Relations, Hospitality, Brand Management, Campaign Planning, Media Relations, Advertising, Social Media, Communication, Event Planning

ASSUMPTION: Hilton's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (WeChat, Weibo, Facebook, Instagram, Twitter)
• Customer Relationship Management (CRM) software
• Project management tools (Asana, Trello, Jira)
• Design software (Adobe Creative Suite, Canva)

ASSUMPTION: Hilton provides the necessary tools and technologies for its employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Hospitality
• Integrity
• Leadership
• Teamwork
• Ownership
• Now

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional guest experiences
• Adaptable and able to work in a fast-paced environment
• Strong attention to detail and commitment to quality

Self-Assessment Questions:

• Do you have a passion for hospitality and delivering exceptional guest experiences?
• Are you able to work well under pressure and manage multiple projects simultaneously?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you committed to maintaining high standards of quality and excellence?

ASSUMPTION: Hilton values candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic industry
• Adapting to changes in marketing trends and technologies
• Dealing with challenging guests or media situations

ASSUMPTION: Hilton's dynamic and fast-paced environment can present unique challenges for employees.

📈 Similar Roles Comparison

• Marcom Manager vs. Marketing Manager: Both roles focus on promoting the hotel and its services, but the Marcom Manager has a stronger focus on public relations and media relations
• Industry-specific context: The hospitality industry is highly competitive, and successful marketing and public relations strategies are crucial for hotel brands to stand out
• Career path comparison: Both roles can lead to career progression to Director of Marketing or similar roles, with the potential to move into corporate marketing or other areas of the business

ASSUMPTION: Understanding the differences between similar roles and the industry context can help candidates tailor their applications and interviews effectively.

📝 Sample Projects

• Planning and executing a successful hotel grand opening event
• Developing and implementing a targeted social media campaign to increase brand awareness
• Managing a crisis communication situation and ensuring minimal impact on the hotel's reputation

ASSUMPTION: Providing specific examples of relevant projects can help candidates demonstrate their skills and qualifications for the role.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the hotel currently?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns?
• What are the most rewarding aspects of working in this role?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates a candidate's interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences, using keywords such as "Marketing," "Public Relations," "Hospitality," "Brand Management," "Campaign Planning," "Media Relations," "Advertising," "Social Media," "Communication," and "Event Planning"
• Prepare examples of successful marketing campaigns or projects you've led, focusing on your role in planning, execution, and results
• Research Hilton's brand and values to demonstrate your fit for the company culture
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.