📌 Core Information
🔹 Job Title: Marcom Manager
🔹 Company: AccorHotel
🔹 Location: Da Nang, Vietnam
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing and communication strategies
- Managing and optimizing digital marketing channels
- Collaborating with cross-functional teams for marketing initiatives
- Analyzing campaign performance and providing data-driven insights
- Overseeing brand management and ensuring consistency across all marketing materials
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on digital marketing and brand management.
📋 Key Responsibilities
✅ Develop and implement integrated marketing and communication strategies aligned with organizational goals
✅ Manage and optimize all digital marketing channels, including social media, email marketing, and content creation
✅ Collaborate with cross-functional teams to plan and execute marketing initiatives for products, services, and events
✅ Analyze campaign performance and provide data-driven insights to inform future strategies
✅ Oversee brand management and ensure consistency across all marketing materials and communications
✅ Develop and maintain relationships with key stakeholders, including media partners and industry influencers
✅ Create compelling content for various platforms, showcasing our products and services
✅ Monitor industry trends and competitor activities to identify opportunities for growth and innovation
✅ Conduct market research and analyze consumer behavior to inform marketing strategies
✅ Ensure compliance with local and international marketing regulations
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical data interpretation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in Marketing Communications or Public Relations
Required Skills:
- Excellent leadership, interpersonal, and communication skills
- Detail-oriented and highly reliable in thorough execution and follow-through
- Fluency in Vietnamese and English language (both spoken and written)
- Proficient in digital marketing tools and platforms
- Strong analytical skills and data-driven mindset
Preferred Skills:
- Experience in the hospitality industry
- Knowledge of the local market and consumer behavior
- Proficiency in graphic design software (e.g., Adobe Creative Suite)
ASSUMPTION: Candidates with experience in digital marketing and a strong understanding of the local market will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marcom Manager role in Vietnam is VND 15,000,000 - 25,000,000 per month, based on experience and qualifications.
Benefits:
- Competitive salary and performance-based bonuses
- Health insurance and wellness programs
- Employee discounts on accommodation and food & beverage
- Opportunities for career growth and development within the Accor group
Working Hours: Full-time position with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM), with flexibility for event and project requirements.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality company with a presence in over 100 countries and territories. The company operates a wide range of brands, from luxury to economy, catering to various market segments.
Company Size: Accor has over 10,000 employees worldwide, providing a large network of opportunities for growth and development.
Founded: Accor was founded in 1967 and has since grown into one of the largest hospitality companies in the world.
Company Description:
- Accor is committed to sustainable and responsible tourism, with a focus on environmental and social responsibility
- The company offers a wide range of services, including accommodation, food & beverage, and leisure activities
- Accor is dedicated to providing exceptional experiences for its guests and creating memorable moments for its employees
Company Specialties:
- Hotel operations and management
- Food & beverage services
- Leisure and entertainment
- Loyalty programs and customer relationships
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's size and global presence provide opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth into senior roles within the marketing department or other areas of the business.
Reporting Structure: The Marcom Manager reports directly to the Director of Marketing and works closely with various departments, including Sales, Revenue Management, and Operations.
Work Arrangement: This role is on-site, with a standard workweek of 40 hours. Flexibility is required for event and project needs.
Growth Opportunities:
- Progression to senior marketing roles within Accor
- Expansion into other areas of the business, such as sales or operations
- International assignments and exposure to global markets
ASSUMPTION: This role offers a mix of strategic and operational responsibilities, with opportunities for career growth and development within the Accor group.
🌍 Location & Work Environment
Office Type: Modern, upscale hotel environment with state-of-the-art facilities and amenities.
Office Location(s): Grand Mercure Danang, 145-147 Tran Phu Street, Hai Chau District, Da Nang, Vietnam
Geographic Context:
- Da Nang is a coastal city in central Vietnam, known for its beautiful beaches, historic sites, and cultural attractions
- The city is a popular tourist destination, with a growing number of international visitors
- Da Nang offers a tropical climate, with warm weather year-round and heavy rainfall during the monsoon season
Work Schedule: Standard office hours, Monday-Friday, with flexibility for event and project requirements.
ASSUMPTION: The location of this role in Da Nang provides a unique blend of cultural experiences and tourist attractions, with a vibrant and growing local market.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Director of Marketing
- Final interview with the General Manager of the hotel
Key Assessment Areas:
- Strategic thinking and planning skills
- Digital marketing expertise and platform proficiency
- Communication and interpersonal skills
- Cultural awareness and local market knowledge
Application Tips:
- Highlight relevant experience and achievements in digital marketing and brand management
- Tailor your resume and cover letter to emphasize your understanding of the local market and consumer behavior
- Prepare examples of successful marketing campaigns and their results
- Research Accor's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing Communications, Public Relations, Digital Marketing, Brand Management, Campaign Performance, Market Research, Consumer Behavior, Stakeholder Relationships, Integrated Marketing Strategies
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing expertise and local market knowledge.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Proficiency in digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Innovation
- Spirit of Conquest
- Expertise
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and responsive to change
- Culturally sensitive and globally minded
Self-Assessment Questions:
- Do you thrive in a dynamic, multicultural environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you possess strong leadership and communication skills?
- Are you adaptable and responsive to change in a fast-paced industry?
ASSUMPTION: Accor values diversity, inclusion, and cultural awareness, with a strong focus on global collaboration and innovation.
⚠️ Potential Challenges
- Managing multiple marketing channels and platforms simultaneously
- Adapting to a fast-paced and ever-changing industry landscape
- Balancing strategic planning with hands-on execution
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on digital marketing and brand management in a dynamic and multicultural environment.
📈 Similar Roles Comparison
- Compared to other Marcom Manager roles, this position places a greater emphasis on digital marketing and brand management
- Accor's global presence and diverse portfolio of brands offer unique opportunities for career growth and international exposure
- This role requires a strong understanding of the local market and consumer behavior, with a focus on the Vietnamese hospitality industry
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, with a focus on digital marketing and brand management in a dynamic and multicultural environment.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new hotel opening in Vietnam
- Conducting market research and consumer behavior analysis to inform marketing strategies for Accor's portfolio of brands in the region
- Managing and optimizing social media campaigns to increase engagement and drive customer loyalty for Accor's loyalty program
ASSUMPTION: These sample projects demonstrate the strategic and operational nature of the Marcom Manager role, with a focus on digital marketing and brand management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Accor in Vietnam?
- What are the key priorities for the first 90 days in this role?
- How does Accor support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous Marcom Managers approached them?
- How does Accor foster a culture of innovation and collaboration within its marketing department?
ASSUMPTION: These interview questions focus on strategic planning, career growth, and cultural fit, with a focus on the unique aspects of this role within Accor's marketing department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and understanding of the local market
- Prepare examples of successful marketing campaigns and their results
- Research Accor's company culture and values to demonstrate your fit with the organization
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
