📌 Core Information
🔹 Job Title: Marcom Manager - Sheraton Can Tho
🔹 Company: Marriott International
🔹 Location: Can Tho, Viet Nam
🔹 Job Type: Full time
🔹 Category: Hospitality
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans for the property
- Managing all e-commerce opportunities to drive occupancy
- Building and maintaining relationships with tourism bureaus and community leaders
- Coordinating regional promotions and managing marketing budget
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with various stakeholders.
📋 Key Responsibilities
✅ Completing marketing plan for property, including leisure, group, and local efforts
✅ Managing e-commerce opportunities and all web sites
✅ Coordinating offers and information for brand loyalty reward mailings
✅ Developing brochure and property collateral materials
✅ Participating in property imaging work, such as signage
✅ Using and interpreting reporting for sound marketing recommendations
✅ Reviewing and analyzing website and email campaign tracking
✅ Ensuring consistent marketing message across all advertising and collateral efforts
✅ Managing marketing budget and providing regular tracking/ROI analysis
✅ Evaluating new marketing opportunities and representing the property on quality internet sites
✅ Working closely with respective Convention Bureaus and Chambers of Tourism
✅ Planning and supervising photo shoots while keeping goals of property and brand image in mind
✅ Identifying and communicating with distribution channels to sell distress inventory
✅ Providing sales channels with creative and unique tools to assist in marketing the property
✅ Acting as liaison between corporate and individual properties for program rollouts
✅ Working with media buyer to plan and execute advertising
✅ Assisting property in developing promotions and materials for various campaigns
✅ Approving all invoicing through MarrCom office
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: High school diploma or GED
Experience: 2 years experience in the sales and marketing or related professional area, or 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major
Required Skills:
- Proven experience in marketing, sales, or a related field
- Strong analytical and reporting skills
- Excellent communication and interpersonal skills
- Ability to build and maintain effective relationships
- Proficient in Microsoft Office Suite and marketing software
Preferred Skills:
- Fluency in Vietnamese and English
- Experience with hotel marketing or hospitality industry
- Knowledge of Marriott's systems and processes
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Marriott's operations.
💰 Compensation & Benefits
Salary Range: Industry standard for a Marcom Manager role in the hospitality industry in Can Tho, Viet Nam is approximately VND 12,000,000 - 18,000,000 per month (USD 500 - 750). This estimate is based on market research and may vary depending on experience and performance.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on hotel stays and food & beverage
- Opportunities for career growth and development
Working Hours: Full-time, typically Monday-Friday, with some flexibility for events and promotions
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance. Benefits may vary depending on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1927
Company Description:
- Marriott International is a leading global hospitality company with approximately 9,000 properties across 30 leading brands in 141 countries and territories
- Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott
- Marriott International is committed to being an equal opportunity employer and sustaining an inclusive culture
Company Specialties:
- Hospitality
- Lodging
- Business Travel
- Travel
- Hotels
- CSR
- Sustainability
- and DEI
Company Website: http://www.marriott.com
ASSUMPTION: Marriott International is a large, global company with a diverse range of brands and properties, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Director of Marketing or a similar role
Work Arrangement: On-site, with some flexibility for remote work depending on the specific property and management's discretion
Growth Opportunities:
- Progression to a senior marketing role within Marriott International
- Expansion into other areas of the hospitality industry or related fields
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers opportunities for career growth and development within Marriott International and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: Hotel property
Office Location(s): Can Tho, Viet Nam
Geographic Context:
- Can Tho is the largest city in the Mekong Delta region of Vietnam
- It is known for its floating markets, riverfront promenade, and historic sites
- The city has a tropical monsoon climate, with hot and humid weather year-round
Work Schedule: Full-time, typically Monday-Friday, with some flexibility for events and promotions
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on delivering results and maintaining high standards of customer service.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership or human resources
- Job offer and onboarding
Key Assessment Areas:
- Marketing and sales skills
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with Marriott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Marriott International and the hospitality industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing, Sales, E-commerce, Budget Management, Relationship Building, Promotions, Analysis, Reporting, Collaterals, Website Management, Campaign Tracking, Strategic Planning, Media Buying, Creative Tools, Vendor Management, Photo Shoots, Corporate Guidelines
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant skills and experiences throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing software (e.g., CRM, email marketing, social media management)
- Property management systems
- Data analysis and reporting tools
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the property and the candidate's specific responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Put people first
- Act with integrity
- Pursue excellence
- Embrace change
- Work together
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to work in a fast-paced environment
Self-Assessment Questions:
- Do you have a proven track record of success in marketing or a related field?
- Are you able to work collaboratively and effectively with a diverse team of stakeholders?
- Do you have strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions?
ASSUMPTION: Candidates should assess their fit with Marriott's values and work style to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Building and maintaining effective relationships with various stakeholders, including tourism bureaus, community leaders, and distribution channels
- Adapting to changes in the hospitality industry and Marriott's operations
- Working with limited resources and budget constraints
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the hospitality industry.
📈 Similar Roles Comparison
- Compared to other Marcom Manager roles within Marriott International, this position may have a greater focus on leisure marketing and group efforts due to the property's location in Can Tho
- In the broader hospitality industry, this role may differ from similar positions in other companies in terms of brand standards, marketing strategies, and compensation structures
- Career progression in this role may follow a similar path to other marketing roles within Marriott International, with opportunities for advancement to senior marketing positions or related fields
ASSUMPTION: Candidates should research similar roles within Marriott International and the broader hospitality industry to gain a better understanding of the unique aspects of this position.
📝 Sample Projects
- Developing a targeted marketing campaign to drive occupancy during the low season in Can Tho
- Collaborating with tourism bureaus and community leaders to create promotional materials and events that showcase the property and its amenities
- Analyzing website and email campaign tracking data to optimize marketing efforts and maximize ROI
ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and initiatives they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for the property and how this role fits into that structure?
- How does this property collaborate with other Marriott properties in the region to maximize marketing efforts and occupancy?
- What opportunities are there for professional development and growth within this role and Marriott International?
- How does this role contribute to Marriott's overall marketing strategy and brand identity?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and engagement with the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Marriott International and the hospitality industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or human resources within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
