Marcom Senior Executive

📌 Core Information

🔹 Job Title: Marcom Senior Executive

🔹 Company: Sony

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing strategies for Sony's Home Entertainment category (TV and Home Audio products).
• Leading content strategy, digital strategy, and offline activations to drive category awareness, consideration, and conversion rates.
• Collaborating with cross-functional teams, including product marketing and creative agencies, to deliver marketing objectives.
• Managing PR planning and execution for new model launches.
• Monitoring and reporting on marketing performance using weekly, monthly, half-year, and full-year reports.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various stakeholders to deliver marketing objectives.

📋 Key Responsibilities

✅ Develop and implement full-year marketing plans for Sony's Home Entertainment category, aligning with product roadmaps and business targets.

✅ Lead content strategy and execution for owned channels (social platforms, websites, EDM) and earned media (PR, KOLs/Influencers, social groups), managing creative agencies.

✅ Develop and execute digital strategies, managing media agencies to deliver media KPIs and exploring new media channels.

✅ Plan and execute PR activities for new model launches, including press conferences and roadshows.

✅ Contribute to CRM management and cross-category planning, and keep up-to-date with market trends and competitor analysis.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with a strong focus on driving results and supporting business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Minimum 5 years of experience in Marcom or Digital field, with at least 3-4 years in a marketing agency. Experience in the electronics or retail industry is a plus.

Required Skills:

• Excellent copywriting skills and creative mindset.
• Proven experience in social media management (Facebook, Instagram, YouTube, etc.) and digital marketing.
• Strong knowledge of Microsoft Office tools and English communication skills.
• Result-oriented and sales-driven mindset, with a quick catch-up on marketing trends.

Preferred Skills:

• Experience with TikTok and other emerging social media platforms.
• Knowledge of CRM management and cross-category planning.

ASSUMPTION: Candidates with a strong background in marketing agencies and a proven track record in driving results will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a senior marketing role in Vietnam, with 5-10 years of experience, is approximately VND 50,000,000 - 70,000,000 per month (USD 2,100 - 3,000).

Benefits:

• 13th salary
• Annual performance bonus
• Meal allowance
• Social insurance
• Unemployment insurance
• Health insurance

Working Hours: Monday-Friday, 9:00 AM - 6:15 PM

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sony is a multinational conglomerate corporation headquartered in Japan, with a strong presence in the electronics and entertainment industries.

Company Size: Sony has over 128,000 employees worldwide, with a mid-sized workforce in Vietnam.

Founded: 1946, with a rich history of innovation and market leadership in consumer electronics and entertainment.

Company Description:

• Sony is committed to delivering innovative products and services that enrich and improve the lives of people around the world.
• The company operates in various business segments, including Electronics, Entertainment, and Financial Services.
• Sony Vietnam, established in 1994, plays a crucial role in the company's growth strategy in Southeast Asia.

Company Specialties:

• Consumer electronics, including TVs, audio, and gaming products
• Entertainment, encompassing music, movies, and gaming content
• Financial services, such as insurance and banking

Company Website: http://www.sonybiotechnology.com/

ASSUMPTION: Sony's diverse business portfolio and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of MarCom.

Reporting Structure: The Marcom Senior Executive will oversee a team of marketing professionals and collaborate with cross-functional teams, including product marketing and creative agencies.

Work Arrangement: This role is on-site, with the option for flexible work arrangements, such as working from home, on a case-by-case basis.

Growth Opportunities:

• Progression to a regional or global marketing role within Sony.
• Expansion into other business segments, such as entertainment or financial services.
• Development of leadership and management skills through team supervision and mentoring.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within Sony.

🌍 Location & Work Environment

Office Type: Sony Vietnam's headquarters is located in a modern, high-rise building in the heart of Ho Chi Minh City.

Office Location(s): 93 Nguyen Du, Ben Nghe ward, district 1, HCMC

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant and dynamic work environment.
• The city is known for its rich culture, diverse cuisine, and bustling nightlife.
• Sony's office is conveniently located in district 1, close to numerous amenities and public transportation options.

Work Schedule: Monday-Friday, 9:00 AM - 6:15 PM, with the option for flexible work arrangements.

ASSUMPTION: The location and work environment at Sony Vietnam offer a stimulating and engaging atmosphere for employees, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and management
• Digital marketing and social media management
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Sony's business and marketing strategies in your application materials.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.

ATS Keywords: Marcom, Digital Marketing, Copy Writing, Social Media Management, Content Strategy, PR Planning, Demand Generation, Market Research, Creative Mindset, Sales-Driven, Microsoft Office, English Communication

ASSUMPTION: Sony's recruitment process is competitive and thorough, with a focus on finding the best fit for the company's culture and marketing objectives.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (Hootsuite, Buffer, etc.)
• CRM software (Salesforce, HubSpot, etc.)
• Marketing automation tools (Marketo, Pardot, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Sony uses industry-standard marketing and project management tools to support its marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Sustainability
• Diversity & Inclusion

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and open to change
• Creative and innovative

Self-Assessment Questions:

• How do you align with Sony's company values, particularly innovation and quality?
• How comfortable are you working in a fast-paced, dynamic environment with multiple stakeholders?
• What is your personal work style, and how does it fit with Sony's collaborative and results-driven culture?

ASSUMPTION: Sony values a diverse and inclusive work environment, with a strong emphasis on innovation, quality, and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously, with tight deadlines.
• Adapting to a dynamic and fast-paced work environment, with a focus on driving results and supporting business growth.
• Working in a matrix organization, with cross-functional teams and reporting lines.
• Navigating a large, multinational corporation with a complex organizational structure.

ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on driving marketing results and supporting business objectives.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on digital marketing and social media management.
• Sony's focus on innovation and technology sets it apart from other consumer electronics companies.
• This role offers significant growth potential, with opportunities to advance within Sony's marketing organization or explore other business segments.

ASSUMPTION: This role is well-suited to candidates with a strong background in digital marketing and a proven track record of driving results in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new TV model, including influencer partnerships and user-generated content.
• Planning and executing a press conference for a new home audio product, including media outreach and event management.
• Conducting market research to identify consumer trends and preferences, and using the insights to inform marketing strategies and tactics.

ASSUMPTION: These sample projects illustrate the breadth and depth of marketing responsibilities in this role, with a focus on driving results and supporting business objectives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Sony support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does Sony's marketing strategy align with its overall business objectives, and how does this role contribute to that strategy?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.