O

Marcomm & Digital Marketing Career Internship

OCBC
Full-time
On-site
Remote

πŸ“Œ Core Information

πŸ”Ή Job Title: Marcomm & Digital Marketing Career Internship

πŸ”Ή Company: OCBC

πŸ”Ή Location: On-site (Singapore, Indonesia, Malaysia)

πŸ”Ή Job Type: Full-time, Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with the Marcomm team to deliver marketing communication campaigns
  • Learning the end-to-end marketing communication process for banking products
  • Contributing fresh ideas to enhance marketing communication campaigns
  • Assisting in creative collaboration for campaign delivery

ASSUMPTION: This internship is designed for recent graduates or early-career professionals seeking to gain practical experience in marketing communication within the banking industry.

πŸ“‹ Key Responsibilities

βœ… Assist the Marcomm team in communicating with users for marketing communication campaigns

βœ… Learn the end-to-end process of marketing communication for a banking product

βœ… Help the Marcomm team communicate with the creative team for campaign delivery

βœ… Contribute fresh ideas to the marketing communication campaign process

ASSUMPTION: Responsibilities may evolve based on the intern's skills, interests, and the team's needs throughout the internship.

🎯 Required Qualifications

Education: Pursuing or recently graduated with a degree in Marketing, Communications, Business, or a related field

Experience: Entry-level, with no or little professional experience required

Required Skills:

  • Strong communication skills in Indonesian and English
  • Proficient in Microsoft Office Suite
  • Basic knowledge of marketing communication principles
  • Ability to work collaboratively in a team environment

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with banking industry trends
  • Strong analytical skills

ASSUMPTION: While not explicitly stated, proficiency in digital marketing tools and platforms may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for marketing internships in Singapore, Indonesia, and Malaysia is SGD 3,000 - 4,000, IDR 15,000,000 - 20,000,000, and MYR 7,000 - 9,000 per month, respectively. This estimate is based on market research and may vary depending on the intern's qualifications and performance.

Benefits:

  • On-the-job training and mentorship
  • Opportunity to work on real-world marketing campaigns
  • Potential full-time employment after successful completion of the internship

Working Hours: Full-time, typically 40 hours per week, with flexible hours based on project needs and team collaboration.

ASSUMPTION: Salary and benefits may vary depending on the location and the intern's performance during the internship.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking, with a focus on consumer banking, corporate banking, investment banking, and wealth management services.

Company Size: Medium (38 employees in Indonesia, with a global workforce of over 30,000)

Founded: 1932, with a rich history and established presence in Southeast Asia

Company Description:

  • Oversea-Chinese Banking Corporation (OCBC) is a leading financial services group in Southeast Asia
  • OCBC provides a wide range of banking and financial services, including personal financial services, corporate and institutional banking, investment banking, wealth management, and insurance
  • OCBC is committed to sustainability and responsible banking practices

Company Specialties:

  • Retail banking
  • Corporate and institutional banking
  • Investment banking
  • Wealth management
  • Insurance

Company Website: www.ocbc.com

ASSUMPTION: OCBC's extensive experience and diverse range of services provide interns with a comprehensive learning experience in the banking industry.

πŸ“Š Role Analysis

Career Level: Entry-level, with opportunities for growth and development

Reporting Structure: The intern will report directly to the Marcomm team lead or manager

Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects, depending on the team's needs and the intern's performance

Growth Opportunities:

  • Learning and developing marketing communication skills
  • Gaining practical experience in campaign delivery and creative collaboration
  • Potential full-time employment after successful completion of the internship

ASSUMPTION: This internship offers a unique opportunity for interns to gain hands-on experience in marketing communication within the banking industry and contribute to real-world campaigns.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices

Office Location(s): Singapore, Indonesia, and Malaysia

Geographic Context:

  • Singapore: A global financial hub with a multicultural environment
  • Indonesia: The largest economy in Southeast Asia, with a diverse cultural landscape
  • Malaysia: A multi-ethnic country with a strong focus on trade and commerce

Work Schedule: Standard banking hours, with flexibility for project needs and team collaboration

ASSUMPTION: The intern's location and work environment may vary depending on the specific office and team they are assigned to within OCBC.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Marcomm team
  • Background check and onboarding

Key Assessment Areas:

  • Communication skills
  • Cultural fit
  • Problem-solving skills
  • Adaptability and willingness to learn

Application Tips:

  • Highlight relevant coursework, projects, or extracurricular activities that demonstrate your marketing communication skills
  • Tailor your resume and cover letter to emphasize your interest in marketing communication within the banking industry
  • Prepare examples of your creative ideas and how you can contribute to marketing campaigns

ATS Keywords: Marketing communication, campaign delivery, creative collaboration, idea generation, banking industry, internship

ASSUMPTION: The application process may vary depending on the specific office and team the intern is applying to within OCBC.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects the intern is working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Respectful and inclusive
  • Collaborative and innovative
  • Committed to sustainability and responsible banking

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • How do you incorporate customer insights into your marketing strategies?
  • Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
  • How do you stay up-to-date with industry trends and best practices in marketing communication?

ASSUMPTION: OCBC values interns who are passionate about learning, adaptable, and committed to delivering high-quality work in a collaborative environment.

⚠️ Potential Challenges

  • Balancing multiple projects and tasks simultaneously
  • Adapting to the fast-paced and dynamic nature of the banking industry
  • Working with diverse teams and stakeholders
  • Managing expectations and meeting deadlines in a professional setting

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • Marketing Communication Intern (Bank of America)
    • Similar responsibilities and required skills
    • Differences in company size, culture, and industry focus
  • Marketing Intern (Google)
    • Similar focus on campaign delivery and creative collaboration
    • Differences in industry, company size, and work environment
  • Marketing Intern (Unilever)
    • Similar emphasis on idea generation and campaign delivery
    • Differences in industry, company size, and product focus

ASSUMPTION: This role offers a unique blend of marketing communication experience within the banking industry, with opportunities for growth and development.

πŸ“ Sample Projects

  • Assist in the planning and execution of a marketing campaign for a new banking product
  • Contribute to the creation of marketing materials, such as brochures, social media content, and email newsletters
  • Help analyze campaign performance data and provide recommendations for improvement

ASSUMPTION: Sample projects may vary depending on the team and the intern's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this internship fit into the overall marketing strategy for the bank?
  • What opportunities are there for professional development and growth within the team?
  • How does the team support and mentor interns to ensure their success?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing communication skills and interest in the banking industry
  • Prepare examples of your creative ideas and how you can contribute to marketing campaigns
  • Follow up with a thank-you note after your interview to express your appreciation for the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.