📌 Core Information
🔹 Job Title: Marcomm & Digital Marketing Career Internship
🔹 Company: OCBC
🔹 Location: On-site (Singapore, Indonesia, Malaysia)
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the Marcomm team to deliver marketing communication campaigns
- Learning the end-to-end marketing communication process for banking products
- Contributing fresh ideas to enhance marketing communication campaigns
- Assisting in creative collaboration for campaign delivery
ASSUMPTION: This internship is designed for recent graduates or early-career professionals seeking to gain practical experience in marketing communication within the banking industry.
📋 Key Responsibilities
✅ Assist the Marcomm team in communicating with users for marketing communication campaigns
✅ Learn the end-to-end process of marketing communication for a banking product
✅ Help the Marcomm team communicate with the creative team for campaign delivery
✅ Contribute fresh ideas to the marketing communication campaign process
ASSUMPTION: Responsibilities may evolve based on the intern's skills, interests, and the team's needs throughout the internship.
🎯 Required Qualifications
Education: Pursuing or recently graduated with a degree in Marketing, Communications, Business, or a related field
Experience: Entry-level, with no or little professional experience required
Required Skills:
- Strong communication skills in Indonesian and English
- Proficient in Microsoft Office Suite
- Basic knowledge of marketing communication principles
- Ability to work collaboratively in a team environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with banking industry trends
- Strong analytical skills
ASSUMPTION: While not explicitly stated, proficiency in digital marketing tools and platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standard for marketing internships in Singapore, Indonesia, and Malaysia is SGD 3,000 - 4,000, IDR 15,000,000 - 20,000,000, and MYR 7,000 - 9,000 per month, respectively. This estimate is based on market research and may vary depending on the intern's qualifications and performance.
Benefits:
- On-the-job training and mentorship
- Opportunity to work on real-world marketing campaigns
- Potential full-time employment after successful completion of the internship
Working Hours: Full-time, typically 40 hours per week, with flexible hours based on project needs and team collaboration.
ASSUMPTION: Salary and benefits may vary depending on the location and the intern's performance during the internship.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on consumer banking, corporate banking, investment banking, and wealth management services.
Company Size: Medium (38 employees in Indonesia, with a global workforce of over 30,000)
Founded: 1932, with a rich history and established presence in Southeast Asia
Company Description:
- Oversea-Chinese Banking Corporation (OCBC) is a leading financial services group in Southeast Asia
- OCBC provides a wide range of banking and financial services, including personal financial services, corporate and institutional banking, investment banking, wealth management, and insurance
- OCBC is committed to sustainability and responsible banking practices
Company Specialties:
- Retail banking
- Corporate and institutional banking
- Investment banking
- Wealth management
- Insurance
Company Website: www.ocbc.com
ASSUMPTION: OCBC's extensive experience and diverse range of services provide interns with a comprehensive learning experience in the banking industry.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and development
Reporting Structure: The intern will report directly to the Marcomm team lead or manager
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects, depending on the team's needs and the intern's performance
Growth Opportunities:
- Learning and developing marketing communication skills
- Gaining practical experience in campaign delivery and creative collaboration
- Potential full-time employment after successful completion of the internship
ASSUMPTION: This internship offers a unique opportunity for interns to gain hands-on experience in marketing communication within the banking industry and contribute to real-world campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices
Office Location(s): Singapore, Indonesia, and Malaysia
Geographic Context:
- Singapore: A global financial hub with a multicultural environment
- Indonesia: The largest economy in Southeast Asia, with a diverse cultural landscape
- Malaysia: A multi-ethnic country with a strong focus on trade and commerce
Work Schedule: Standard banking hours, with flexibility for project needs and team collaboration
ASSUMPTION: The intern's location and work environment may vary depending on the specific office and team they are assigned to within OCBC.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marcomm team
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Cultural fit
- Problem-solving skills
- Adaptability and willingness to learn
Application Tips:
- Highlight relevant coursework, projects, or extracurricular activities that demonstrate your marketing communication skills
- Tailor your resume and cover letter to emphasize your interest in marketing communication within the banking industry
- Prepare examples of your creative ideas and how you can contribute to marketing campaigns
ATS Keywords: Marketing communication, campaign delivery, creative collaboration, idea generation, banking industry, internship
ASSUMPTION: The application process may vary depending on the specific office and team the intern is applying to within OCBC.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the projects the intern is working on.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Respectful and inclusive
- Collaborative and innovative
- Committed to sustainability and responsible banking
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you incorporate customer insights into your marketing strategies?
- Can you provide an example of a time when you worked collaboratively with a team to achieve a common goal?
- How do you stay up-to-date with industry trends and best practices in marketing communication?
ASSUMPTION: OCBC values interns who are passionate about learning, adaptable, and committed to delivering high-quality work in a collaborative environment.
⚠️ Potential Challenges
- Balancing multiple projects and tasks simultaneously
- Adapting to the fast-paced and dynamic nature of the banking industry
- Working with diverse teams and stakeholders
- Managing expectations and meeting deadlines in a professional setting
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Marketing Communication Intern (Bank of America)
- Similar responsibilities and required skills
- Differences in company size, culture, and industry focus
- Marketing Intern (Google)
- Similar focus on campaign delivery and creative collaboration
- Differences in industry, company size, and work environment
- Marketing Intern (Unilever)
- Similar emphasis on idea generation and campaign delivery
- Differences in industry, company size, and product focus
ASSUMPTION: This role offers a unique blend of marketing communication experience within the banking industry, with opportunities for growth and development.
📝 Sample Projects
- Assist in the planning and execution of a marketing campaign for a new banking product
- Contribute to the creation of marketing materials, such as brochures, social media content, and email newsletters
- Help analyze campaign performance data and provide recommendations for improvement
ASSUMPTION: Sample projects may vary depending on the team and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the overall marketing strategy for the bank?
- What opportunities are there for professional development and growth within the team?
- How does the team support and mentor interns to ensure their success?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing communication skills and interest in the banking industry
- Prepare examples of your creative ideas and how you can contribute to marketing campaigns
- Follow up with a thank-you note after your interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
