📌 Core Information
🔹 Job Title: Market Campaign Planner/Developer
🔹 Company: GHR
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site with flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and managing pre-campaign targeting analytics for demand generation marketing.
- Collaborating with campaign planners and program managers to create production-ready list assets for targeted customer outreach.
- Serving as a Subject Matter Expert (SME) for product eligibility parameters and data usage compliance.
- Working with various online and offline channels, including email, direct mail, authenticated webpages, mobile apps, ATMs, monthly statements, call centers, and financial centers.
ASSUMPTION: This role requires a strong understanding of relational database principles and experience with relevant tools. Excellent communication skills and the ability to manage multiple priorities in a fast-paced environment are essential.
📋 Key Responsibilities
✅ Develop and maintain pre-campaign targeting analytics to support demand generation marketing.
✅ Collaborate with campaign planners and program managers to create test and production-ready list assets for targeted customer outreach.
✅ Serve as an SME for product eligibility parameters and ensure alignment with legal, risk, and compliance expectations for data usage.
✅ Work with various online and offline channels to deliver targeted list assets.
✅ Review business requirement documents (BRD), identify key data sources, and convert BRD specifications into code.
✅ Manage projects, explore data, extract data, and perform legal reviews of data usage.
ASSUMPTION: This role involves a mix of independent work and collaboration with various teams. Strong problem-solving skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: High School Diploma / GED / Secondary School or equivalent
Experience: 2+ years of experience using SAS, SQL, Python, UNICA, Salesforce Marketing Cloud, or other database access tools
Required Skills:
- Strong understanding of relational database structures and principles
- Ability to interpret business requirements documents and translate defined requirements into detailed technical targeting specifications
- Detail-oriented with excellent verbal and written communication skills
- Comfortable communicating complex issues to technical and non-technical audiences
- Experience working in a fast-paced environment and managing multiple priorities
- Project management experience
Preferred Skills:
- Knowledge of direct marketing campaign process, including DOE construction, campaign design, measurement, and tracking
- Experience working in the financial industry
- Willingness to lead capability improvement initiatives
ASSUMPTION: While a high school diploma is the minimum requirement, candidates with relevant certifications or associate's/bachelor's degrees in a related field may be more competitive.
💰 Compensation & Benefits
Salary Range: $71,000.00 - $118,000.00 annualized salary, offers to be determined based on experience, education, and skill set.
Benefits:
- Paid Time Off
- Industry-Leading Benefits
- Resources and Support
Working Hours: 40 hours per week, 1st shift
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer will depend on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: Small (51-200 employees)
Founded: Not specified
Company Description:
- GHR is a public company specializing in software development.
- The company focuses on providing innovative solutions in the financial services industry.
- GHR offers a collaborative work environment with opportunities for professional growth.
Company Specialties:
- Software Development
- Financial Services
- Marketing Technology
Company Website: LinkedIn
ASSUMPTION: GHR is a smaller company, which may offer more opportunities for growth and direct impact on projects. However, it may also have less established processes and structures compared to larger organizations.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports to the Targeting and List Production (TLP) team within the marketing department at Bank of America.
Work Arrangement: Hybrid, with a mix of on-site and remote work. The specific office days may vary based on team and project requirements.
Growth Opportunities:
- Learning about various aspects of marketing, including product parameters, online and offline channel execution, design of experiment (DOE), reporting, and post-campaign analytics.
- Becoming a recognized Subject Matter Expert (SME) in a specific area of campaign targeting production.
- Potential career progression within the marketing department or related fields.
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader financial services industry.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Charlotte, North Carolina, United States
Geographic Context:
- Charlotte is the largest city in North Carolina, offering a mix of urban and suburban living.
- The city is known for its vibrant cultural scene, professional sports teams, and numerous parks and green spaces.
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: 40 hours per week, 1st shift (typically 8:00 AM - 5:00 PM, Monday - Friday)
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the department head or HR
Key Assessment Areas:
- Technical skills and knowledge of relational database principles
- Problem-solving abilities and attention to detail
- Communication skills and the ability to work with various teams
- Adaptability and comfort working in a fast-paced environment
Application Tips:
- Highlight relevant experience and skills, such as working with SAS, SQL, or other database access tools.
- Tailor your resume and cover letter to emphasize your understanding of relational database structures and principles, as well as your ability to manage multiple priorities in a fast-paced environment.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability.
ATS Keywords: Relational Database Structures, SAS, SQL, Python, UNICA, Salesforce Marketing Cloud, Project Management, Data Exploration, Data Extraction, Legal Review, Campaign Design, Measurement, Tracking, Communication, Detail Oriented, Fast-Paced Environment
ASSUMPTION: The application process may involve multiple interviews and assessments to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- SAS
- SQL
- Python
- UNICA
- Salesforce Marketing Cloud
- Project management tools (e.g., Asana, Jira, Trello)
- Data exploration and extraction tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer Focus
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy managing multiple priorities?
- Are you comfortable communicating complex issues to both technical and non-technical audiences?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: GHR values candidates who are adaptable, detail-oriented, and able to work effectively in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- The role may require working with large datasets and complex queries, which can be technically challenging.
- The fast-paced environment may require candidates to adapt quickly and manage multiple priorities effectively.
- The role involves collaborating with various teams, which may require strong communication and interpersonal skills.
- The hybrid work arrangement may present unique challenges in terms of communication and collaboration.
ASSUMPTION: While there may be challenges associated with this role, the opportunities for professional growth and development make it an attractive option for the right candidate.
📈 Similar Roles Comparison
- Compared to other campaign planner/developer roles, this position offers a unique opportunity to work with a wide range of online and offline channels.
- This role requires a strong understanding of relational database principles and experience with relevant tools, which may be more specialized than other marketing roles.
- Career progression in this role may involve moving into more senior marketing positions or specializing in a specific area of campaign targeting production.
ASSUMPTION: This role offers a unique combination of technical and marketing skills, making it an attractive option for candidates interested in both fields.
📝 Sample Projects
- Developing a pre-campaign targeting analytics model for a new product launch
- Collaborating with a campaign planner to create a production-ready list asset for a targeted email campaign
- Serving as an SME for product eligibility parameters and ensuring compliance with legal, risk, and compliance expectations for data usage
ASSUMPTION: These sample projects illustrate the range of responsibilities and the mix of independent and collaborative work required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a campaign planner/developer on the TLP team?
- How does the TLP team collaborate with other marketing teams and departments?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does the company support work-life balance for employees in hybrid roles?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, such as working with SAS, SQL, or other database access tools, and your ability to manage multiple priorities in a fast-paced environment.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and adaptability.
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
