📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Frost
🔹 Location: San Antonio, TX - Downtown
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing data to drive strategic decisions
- Collaborating with the marketing team to optimize campaigns
- Presenting complex data insights to non-technical stakeholders
- Developing and maintaining marketing performance dashboards
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of digital marketing channels.
📋 Key Responsibilities
✅ Consolidate marketing data from multiple sources to establish an internal system for insight and analysis
✅ Make recommendations on technology augmentation to enable a full view of all marketing aspects
✅ Present technical findings to senior management to recommend strategy shifts for marketing initiatives
✅ Develop a management and reporting system to maintain accountability in marketing department communications
✅ Create regular reports and dashboards to communicate marketing performance to stakeholders
✅ Identify and report on key insights and recommendations for campaign optimization
✅ Collaborate with the marketing team to provide data-driven insights for the development of marketing strategies and campaigns
✅ Always act using Integrity, Caring, and Excellence to achieve all-win outcomes
ASSUMPTION: This role requires a high degree of independence, discretion, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field or equivalent work experience
Experience: 4+ years of experience in data analytics
Required Skills:
- Ability to work independently and exercise discretion in ambiguous situations
- Proven experience in marketing analysis or a related analytical role
- Demonstrated ability to communicate complex topics to audiences
- Excellent communication skills to present findings and insights to non-technical stakeholders
- Knowledge of digital marketing channels, SEO, SEM, and social media
- Demonstrated Proficiency in Google Analytics, Microsoft Excel, Tableau, SQL, and other marketing tools
Preferred Skills:
- Experience using data cloud and marketing cloud tools (e.g., Salesforce, Treasure Data, Segment, etc.)
- Demonstrated proficiency with Python or similar languages
- 2+ years of experience in data analytics directly related to consumer marketing
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools like Tableau is likely required for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $90,000 per year (Based on industry standards for mid-level marketing analysts in San Antonio, TX)
Benefits:
- Medical, dental, vision, long-term disability, and life insurance
- 401(k) matching
- Generous holiday and paid time off schedule
- Tuition reimbursement
- Extensive health and wellness programs, including Employee Assistance Program
- Referral bonus program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Frost is one of the 50 largest U.S. banks by asset size and is a leader in banking customer satisfaction.
Company Size: 5,001-10,000 employees. As a mid-sized company, Frost offers a balance between large company resources and small company agility.
Founded: 1868. Frost has a long history of providing exceptional banking services and is committed to fostering an environment that reflects its values.
Company Description:
- Frost provides banking, investments, and insurance services to businesses and individuals throughout Texas
- Frost is committed to making people’s lives better – both clients and employees
- Frost offers competitive compensation, generous benefits, and a healthy work-life balance
Company Specialties:
- Consumer Banking
- Commercial Banking
- Investments
- Insurance
- Investment Advisors
Company Website: http://www.frostbank.com
ASSUMPTION: Frost's commitment to customer satisfaction and employee well-being is evident in its long-standing reputation and numerous awards.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including marketing, sales, and product.
Work Arrangement: On-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Advancement to Senior Marketing Analyst or Marketing Manager roles
- Expansion into related fields, such as market research or data science
- Cross-functional collaboration to gain exposure to different aspects of the business
ASSUMPTION: Frost's commitment to employee development and growth is reflected in its extensive benefits package and tuition reimbursement program.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment.
Office Location(s): 111 W Houston St, San Antonio, Texas 78205, US
Geographic Context:
- San Antonio, TX is the seventh-most populous city in the United States and offers a diverse cultural scene and a relatively low cost of living compared to other major cities
- The downtown area is vibrant and growing, with numerous restaurants, shops, and entertainment options
- San Antonio has a subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with some flexibility)
ASSUMPTION: The downtown San Antonio location offers easy access to public transportation, dining, and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Understanding of digital marketing channels
- Cultural fit and alignment with Frost's values
Application Tips:
- Highlight relevant data analysis and marketing experience in your resume
- Tailor your cover letter to demonstrate your understanding of Frost's mission and values
- Prepare examples of data-driven insights and recommendations from previous roles
- Research Frost's recent marketing campaigns and be ready to discuss potential improvements
ATS Keywords: Marketing Analysis, Data Analytics, Digital Marketing, SEO, SEM, Social Media, Google Analytics, Microsoft Excel, Tableau, SQL, Python
ASSUMPTION: Frost's interview process is designed to assess both technical skills and cultural fit, with a focus on integrity, caring, and excellence.
🛠️ Tools & Technologies
- Google Analytics
- Microsoft Excel
- Tableau
- SQL
- Python (preferred)
- Data cloud and marketing cloud tools (e.g., Salesforce, Treasure Data, Segment, etc.)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Caring
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Frost's values of integrity, caring, and excellence in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
- How do you approach collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates who demonstrate a strong alignment with Frost's values and a willingness to adapt and collaborate will be well-suited to this role.
⚠️ Potential Challenges
- Working with large and complex datasets may require significant time and effort to clean and organize
- Balancing the need for data-driven insights with the need for timely decision-making
- Communicating complex findings to non-technical stakeholders may require creative problem-solving
- Adapting to changes in marketing strategy or priorities may require flexibility and quick learning
ASSUMPTION: Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a strong emphasis on collaboration and communication with non-technical stakeholders
- Frost's focus on customer satisfaction and employee well-being sets it apart from other financial services companies
- This role offers opportunities for career growth and advancement within the marketing department and the broader organization
ASSUMPTION: Candidates should research similar roles at other companies to better understand the unique aspects of this opportunity at Frost.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and maintaining marketing performance dashboards to track key metrics and KPIs
- Conducting A/B tests to optimize marketing content and messaging
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Frost support the professional development and growth of its marketing analysts?
- Can you provide an example of a recent marketing campaign and discuss the data-driven insights that informed its strategy?
- How does Frost balance the need for data-driven insights with the need for timely decision-making?
- What are the most important qualities you look for in a successful marketing analyst?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of Frost's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant data analysis and marketing experience
- Write a cover letter that demonstrates your understanding of Frost's mission and values
- Prepare examples of data-driven insights and recommendations from previous roles
- Follow up with the hiring manager one week after submission to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
