🔹 Job Title: Marketing Analyst
🔹 Company: stc
🔹 Location: Riyadh, Saudi Arabia
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role focuses on tactical campaign execution and market analysis, with a strong emphasis on customer lifecycle management.
✅ Identify requirements for new campaigns targeting B2C customers in collaboration with concerned teams
✅ Design and execute campaigns supporting product and services growth for the B2C
✅ Develop campaigns for B2C based on the requirements gathered, ensuring alignment with strategic goals
✅ Manage below-the-line (BTL) revenue, where applicable, and optimize the active customer base using marketing tools across the customer lifecycle
✅ Collaborate with various teams and departments to launch segment-specific campaigns in line with stc policy and government regulations
✅ Monitor market trends and competitive movements related to products and services to proactively respond to potential impacts on revenue and customer base
✅ Ensure alignment between offers and customer segments by leveraging tools to maximize campaign effectiveness
✅ Coordinate campaign calendars with the Customer Experience and Marketing Communication teams, securing approvals for communication intervals and messaging in multiple languages
✅ Execute all campaign types across available channels to ensure effective delivery and reach
✅ Oversee post-campaign operations to confirm smooth performance and address any operational issues
✅ Support in calculating and analyzing campaign return on investment (ROI)
✅ Escalate issues to the relevant departments as needed and coordinate with Customer Experience, IT, Network, and others to ensure seamless customer interactions
✅ Conduct pre-launch testing of new offers in collaboration with relevant stakeholders to ensure readiness and alignment with growth entity requirements
✅ Monitor and validate the implementation of enhancements introduced, providing business feedback during testing phases when needed
✅ Act as a consultant on initiatives to help leverage internal data and capabilities for accelerated performance
✅ Oversee telesales channel execution, ensuring proper reporting mechanisms and incentive structures are in place
✅ Take on a project management role to build business cases for OPEX and CAPEX projects, supporting campaigns to drive maximum revenue growth
✅ Report on campaign performance, including invoicing, sales validation, commission calculations, and budget tracking
✅ Monitor operational reporting and manage vendor agreements related to high-value customer (HVC) and new business entity (NBE) campaigns
✅ Review campaign communications to ensure accurate and effective execution across all touchpoints
ASSUMPTION: This role requires a strong understanding of marketing campaigns, customer lifecycle management, and data analysis to drive campaign success.
Education: Bachelor's degree in Marketing or Business Administration
Experience: 0-2 years of experience in managing customer bases and launching targeted campaigns
Required Skills:
Preferred Skills:
ASSUMPTION: While the role requires specific experience and skills, certifications are not strictly necessary but can provide a competitive edge.
Salary Range: The salary range for a Marketing Analyst in Riyadh, Saudi Arabia, with 0-2 years of experience is typically SAR 10,000 - 15,000 per month (USD 2,667 - 4,000).
Benefits:
Working Hours: Full-time, typically 40 hours per week, with flexible working hours and overtime as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
Industry: stc operates in the telecommunications industry, providing mobile, voice, broadband, and internet services to customers in the Middle East and North Africa (MENA) region.
Company Size: stc is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: stc was founded in 1998 and has since grown to become a leading digital champion in the MENA region.
Company Description:
Company Specialties:
Company Website: careers.stc.com.sa
ASSUMPTION: stc's large size and focus on innovation provide ample opportunities for professional growth and development.
Career Level: This role is an entry-level to mid-level position, providing an excellent starting point for a career in marketing or telecommunications.
Reporting Structure: The Marketing Analyst reports directly to the Marketing Manager or a similar role, with potential interactions with various teams, including Customer Experience, IT, Network, and others.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the employee's performance.
Growth Opportunities:
ASSUMPTION: With stc's large size and diverse range of services, there are ample opportunities for career growth and development within the company.
Office Type: stc's offices are modern and well-equipped, providing a comfortable and productive work environment.
Office Location(s): King Abdul Aziz Complex, Mursalat, Riyadh, Riyadh, SA; Imam Saud Ibn Abdulaziz Road, Riyadh, Riyadh 12464, SA
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, with flexible working hours and overtime as needed
ASSUMPTION: Riyadh offers a unique blend of cultural experiences and modern amenities, providing a vibrant backdrop for professional growth and personal development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing campaign management, customer lifecycle management, data analysis, telecommunications, stc, Riyadh
ASSUMPTION: stc's application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the organization.
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: stc values employees who are innovative, collaborative, and committed to delivering results in a dynamic and fast-paced environment.
ASSUMPTION: These challenges can be mitigated with effective time management, strong communication, and a willingness to adapt to changing circumstances.
ASSUMPTION: This role offers a unique blend of marketing campaign management, data analysis, and customer lifecycle management responsibilities, providing an excellent starting point for a career in marketing or telecommunications.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.
ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.