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Marketing Analyst

stc
Full-time
On-site
Saudi Arabia
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analyst

πŸ”Ή Company: stc

πŸ”Ή Location: Saudi Arabia

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 27, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Executing marketing campaigns targeting B2C customers
  • Ensuring alignment with strategic goals
  • Monitoring market trends and competitive movements
  • Optimizing campaign performance and operational efficiency

ASSUMPTION: This role is focused on tactical campaign execution and optimization, with some strategic input.

πŸ“‹ Key Responsibilities

βœ… Identify requirements for new campaigns targeting B2C customers in collaboration with concerned teams

βœ… Design and execute campaigns supporting product and services growth for the B2C

βœ… Develop campaigns for B2C based on the requirements gathered, ensuring alignment with strategic goals

βœ… Manage below-the-line (BTL) revenue, where applicable, and optimize the active customer base using marketing tools across the customer lifecycle

βœ… Collaborate with various teams and departments to launch segment-specific campaigns in line with stc policy and government regulations

βœ… Monitor market trends and competitive movements related to products and services to proactively respond to potential impacts on revenue and customer base

βœ… Ensure alignment between offers and customer segments by leveraging tools to maximize campaign effectiveness

βœ… Coordinate campaign calendars with the Customer Experience and Marketing Communication teams, securing approvals for communication intervals and messaging in multiple languages

βœ… Execute all campaign types across available channels to ensure effective delivery and reach

βœ… Oversee post-campaign operations to confirm smooth performance and address any operational issues

βœ… Support in calculating and analyzing campaign return on investment (ROI)

βœ… Escalate issues to the relevant departments as needed and coordinate with Customer Experience, IT, Network, and others to ensure seamless customer interactions

βœ… Conduct pre-launch testing of new offers in collaboration with relevant stakeholders to ensure readiness and alignment with growth entity requirements

βœ… Monitor and validate the implementation of enhancements introduced, providing business feedback during testing phases when needed

βœ… Act as a consultant on initiatives to help leverage internal data and capabilities for accelerated performance

βœ… Oversee telesales channel execution, ensuring proper reporting mechanisms and incentive structures are in place

βœ… Take on a project management role to build business cases for OPEX and CAPEX projects, supporting campaigns to drive maximum revenue growth

βœ… Report on campaign performance, including invoicing, sales validation, commission calculations, and budget tracking

βœ… Monitor operational reporting and manage vendor agreements related to high-value customer (HVC) and new business entity (NBE) campaigns

βœ… Review campaign communications to ensure accurate and effective execution across all touchpoints

ASSUMPTION: This role requires strong project management, analytical, and communication skills to manage campaigns effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Business Administration

Experience: 0-2 years of experience in managing customer bases and launching targeted campaigns

Required Skills:

  • Marketing and campaign management
  • Data analysis and reporting
  • Project management
  • Collaboration and communication
  • ROI analysis
  • Trend monitoring
  • Operational efficiency
  • Vendor management
  • Customer experience

Preferred Skills:

  • Experience in analytics

ASSUMPTION: While the role requires a specific degree, relevant experience and skills are more important for success in this position.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Saudi Arabia is typically SAR 10,000 - 15,000 per month, based on experience level. This is an estimate, and the actual salary may vary.

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts
  • Training and development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours based on project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: stc operates in the telecommunications industry, providing mobile, voice, broadband, and internet services to customers in the Middle East and North Africa (MENA) region.

Company Size: stc is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: stc was founded in 1998 and has since grown to become a leading digital champion in the MENA region.

Company Description:

  • stc is focused on innovation and evolution, empowering employees to deliver what's next through collaborative and agile ways of working.
  • The company aims to create and bring greater dimension and richness to people’s personal and professional lives through its digital solutions and mega-projects.
  • stc fosters a people-centric environment that cares about maximizing employee wellbeing and unlocking their potential.

Company Specialties:

  • Telecom services
  • Mobile services
  • Voice services
  • Broadband services
  • Internet services

Company Website: careers.stc.com.sa

ASSUMPTION: stc's large size and focus on innovation provide ample opportunities for growth and development in this role.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career marketing professionals looking to gain experience in campaign management and analysis.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and work closely with various teams, including Customer Experience, Marketing Communication, IT, and Network.

Work Arrangement: This role is on-site, with flexible hours based on project needs.

Growth Opportunities:

  • Gain experience in campaign management and analysis
  • Develop project management and stakeholder communication skills
  • Build expertise in data analysis and reporting
  • Potential career progression into senior marketing roles

ASSUMPTION: This role offers significant growth opportunities for early-career marketing professionals.

🌍 Location & Work Environment

Office Type: stc's offices are modern and collaborative, with a focus on employee wellbeing and productivity.

Office Location(s): Riyadh, Saudi Arabia

Geographic Context:

  • Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
  • The city offers a mix of traditional and modern attractions, including historical sites, shopping centers, and entertainment venues.
  • Riyadh has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: Full-time (40 hours per week), with flexible hours based on project needs

ASSUMPTION: The work environment at stc is collaborative and focused on employee wellbeing, providing a supportive atmosphere for growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final decision and offer

Key Assessment Areas:

  • Campaign management and analysis skills
  • Data analysis and reporting abilities
  • Project management and stakeholder communication
  • Cultural fit and alignment with stc's values

Application Tips:

  • Highlight relevant marketing campaign experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with stc's values
  • Prepare examples of your data analysis and reporting skills to showcase during the interview

ATS Keywords: Marketing, Campaign Management, Data Analysis, Project Management, ROI, Trend Monitoring, Customer Experience, Operational Efficiency, Vendor Management

ASSUMPTION: The application process for this role is typical for a large organization, with a focus on assessing relevant skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Campaign management software (e.g., Marketo, HubSpot, or similar)
  • Data analysis tools (e.g., SQL, Tableau, or similar)
  • Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned on the job if necessary.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and evolution
  • Collaboration and agility
  • Customer-centricity
  • Empowerment and growth

Work Style:

  • Collaborative and team-oriented
  • Focused on delivering results and driving impact
  • Adaptable and open to fresh ideas

Self-Assessment Questions:

  • Do you thrive in a collaborative and agile work environment?
  • Are you passionate about driving customer-centric marketing campaigns?
  • Are you comfortable working with data and analyzing trends to optimize performance?

ASSUMPTION: stc values employees who are innovative, collaborative, and customer-focused, with a strong drive to deliver results and grow professionally.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholders simultaneously
  • Working in a fast-paced and dynamic environment
  • Adapting to changes in market trends and competitive movements
  • Ensuring accurate and effective campaign execution across all touchpoints

ASSUMPTION: This role may present challenges related to managing multiple projects and adapting to a dynamic environment, but these can be overcome with strong project management and communication skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Marketing Coordinator, this role has more responsibility for campaign development and analysis, with less focus on administrative tasks
  • Compared to a Marketing Manager, this role has less strategic input and more focus on tactical campaign execution
  • Career progression from this role could lead to senior marketing positions, such as Marketing Manager or Marketing Director

ASSUMPTION: This role offers a unique blend of tactical campaign execution and strategic input, with opportunities for career growth in marketing.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to increase customer engagement and retention
  • Analyzing market trends and competitive movements to inform campaign strategy and optimize performance
  • Managing vendor agreements and operational reporting for high-value customer (HVC) and new business entity (NBE) campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams, such as Customer Experience and Marketing Communication?
  • What opportunities are there for professional growth and development in this role?
  • How does stc support work-life balance for its employees?
  • What is the typical career path for someone in this role at stc?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Customize your resume to highlight relevant marketing campaign experience and achievements
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with stc's values
  • Prepare examples of your data analysis and reporting skills to showcase during the interview
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.