Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Sport Clips - Support Center

🔹 Location: Georgetown, Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing marketing analytics solutions to drive data-informed decision-making
• Collaborating with cross-functional teams to define key marketing KPIs and success metrics
• Building and maintaining dashboards and reports using tools like Power BI or Tableau
• Conducting advanced analyses using SQL, Python, or R to support campaign performance, customer insights, segmentation, and attribution modeling
• Partnering with media agencies and research vendors to evaluate marketing effectiveness across various channels

ASSUMPTION: This role requires a strong analytical mindset, technical proficiency, and excellent communication skills to translate complex data into actionable insights.

📋 Key Responsibilities

✅ Collaborate with cross-functional teams to define key marketing KPIs and success metrics

✅ Build and maintain dashboards and reports using tools like Power BI or Tableau

✅ Conduct advanced analyses using SQL, Python, or R to support campaign performance, customer insights, segmentation, and attribution modeling

✅ Partner with media agencies and research vendors to evaluate marketing effectiveness across digital, CRM, and promotional channels

✅ Lead analysis on customer lifetime value (CLV), brand funnel performance, and marketing ROI

✅ Support the design and interpretation of consumer surveys and other primary research initiatives

✅ Translate complex data into clear, compelling presentations for marketing and business stakeholders

ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong project management skills and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Computer Science, Business, or a related field

Experience: 3-5 years of experience in marketing analytics, marketing science, or a related field

Required Skills:

• Proficiency in SQL for data querying and preparation
• Proficiency in Python or R for statistical analysis and machine learning
• Proficiency in Power BI or Tableau for data visualization
• Experience with marketing attribution, CLV analysis, and brand tracking methodologies
• Knowledge of media mix modeling and digital marketing performance measurement
• Familiarity with designing and analyzing consumer research
• Strong communication skills, with the ability to turn data into actionable business insights

Preferred Skills:

• Experience with big data tools and platforms
• Fluency in a second language

ASSUMPTION: Candidates with a strong foundation in statistics, data analysis, and marketing principles will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for mid-level marketing analysts in Texas)

Benefits:

• 401(k) and 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Wellness resources

Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing analysts in Texas. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Sport Clips is a national sports-themed hair care franchise specializing in haircuts for men and boys, operating in the consumer services industry.

Company Size: Medium-sized company with 501-1,000 employees, offering a supportive and collaborative work environment.

Founded: 1993, with over two decades of experience in the hair care industry.

Company Description:

• Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States
• Recognized by Entrepreneur as one of the Top 10 “Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category
• Operates a franchise system of more than 1,800 stores in the United States and Canada

Company Specialties:

• America’s leading men’s and boys’ hair care franchise
• Franchise
• Hair stylist
• Cosmetology
• Cosmetologist
• Jobs
• Career
• Salon
• Haircut
• Director
• Educator
• Retail Marketing
• Stylist
• Barber

Company Website: http://www.sportclips.com

ASSUMPTION: Sport Clips offers a unique work environment focused on sports-themed hair care, with a strong emphasis on teamwork and customer service.

📊 Role Analysis

Career Level: Mid-level marketing professional with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports directly to the Data & Insights team lead and collaborates with marketing leadership, data engineers, analysts, media agencies, and research partners.

Work Arrangement: Flexible work-from-home options available, with a focus on results and productivity.

Growth Opportunities:

• Advancement within the Data & Insights team or other departments
• Expanding skillset through training and development opportunities
• Gaining experience in a fast-paced, growing franchise environment

ASSUMPTION: This role offers a clear path for career growth and development within the organization, with opportunities to take on more responsibilities and advance to senior-level positions.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a casual, sports-themed atmosphere.

Office Location(s): 110 Briarwood Drive, Georgetown, TX 78628, US

Geographic Context:

• Georgetown, Texas, is a growing city with a population of approximately 70,000 people
• Located about 27 miles north of Austin, Texas, offering easy access to urban amenities
• Known for its historic downtown square, parks, and outdoor recreation opportunities

Work Schedule: Full-time position, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for remote work

ASSUMPTION: The office environment at Sport Clips is casual and sports-themed, reflecting the company's focus on providing a unique and enjoyable experience for customers and employees alike.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth technical interview with the Data & Insights team
• Final interview with marketing leadership

Key Assessment Areas:

• Technical skills in data analysis, visualization, and marketing analytics
• Problem-solving abilities and critical thinking
• Communication skills and presentation abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on marketing analytics, data analysis, and visualization
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for the company's mission
• Prepare for technical interview questions by brushing up on your SQL, Python, or R skills and practicing data visualization exercises

ATS Keywords: Marketing Analytics, SQL, Python, R, Power BI, Tableau, Marketing Attribution, Customer Lifetime Value, Brand Tracking, Media Mix Modeling, Digital Marketing, Consumer Research, Communication Skills

ASSUMPTION: The interview process at Sport Clips is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.

🛠️ Tools & Technologies

• SQL
• Python or R
• Power BI or Tableau
• Marketing attribution tools (e.g., Adobe Analytics, Google Analytics)
• Consumer research platforms (e.g., SurveyMonkey, Qualtrics)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics and data visualization.

👔 Cultural Fit Considerations

Company Values:

• Do Your Best
• Do What's Right
• Treat Others the Way They Want to Be Treated

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with large datasets and complex analyses?
• Do you possess strong communication skills and the ability to present data-driven insights effectively?

ASSUMPTION: Sport Clips values a strong work ethic, integrity, and a customer-focused mindset in its employees, with a emphasis on teamwork and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with large datasets and complex analyses
• Communicating data-driven insights effectively to non-technical stakeholders
• Keeping up with the latest trends and best practices in marketing analytics and data visualization

ASSUMPTION: This role presents both technical and interpersonal challenges that require strong problem-solving skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position places a greater emphasis on collaboration and cross-functional teamwork
• Sport Clips offers a unique work environment focused on sports-themed hair care, with a strong emphasis on customer service and teamwork
• Career growth opportunities within the organization may be more limited compared to larger corporations, but offer greater potential for advancement within the franchise system

ASSUMPTION: This role offers a unique blend of technical challenges and collaborative opportunities, with a focus on driving data-informed decision-making within a growing franchise organization.

📝 Sample Projects

• Developing a customer segmentation model to improve targeted marketing campaigns
• Conducting a media mix modeling analysis to optimize marketing spend across channels
• Designing and analyzing a consumer survey to assess brand awareness and perception

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for this role, focusing on data-driven decision-making and marketing optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Data & Insights team?
• How does this role contribute to the overall marketing strategy and objectives of the organization?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• What opportunities exist for professional growth and development within the organization?
• How does Sport Clips support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the role's fit with your career goals, work style, and personal values, as well as to gain insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics, data analysis, and visualization
• Prepare for technical interview questions by brushing up on your SQL, Python, or R skills and practicing data visualization exercises
• Research Sport Clips and the hair care industry to demonstrate your enthusiasm and understanding of the company's mission
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.