📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Visa
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (expectation of days in office confirmed by hiring manager)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and measuring marketing strategies for issuers and fintechs in Mexico
- Managing cobranded card programs and driving revenue growth through marketing initiatives
- Collaborating with local, regional, and global teams
- Budget management and providing analytical support
ASSUMPTION: This role requires a high level of strategic thinking, client-facing skills, and marketing expertise to achieve Visa's business goals and maintain brand leadership.
📋 Key Responsibilities
✅ Developing annual strategies and key initiatives for Mexico's cobranded cards, merchants, acquirers, payment facilitators, and mass transit transportation systems
✅ Creating strong marketing plans and walking clients through every stage of their products' lifecycle to achieve annual objectives
✅ Managing cobranded card programs and driving card activation, usage, and spend in key merchants
✅ Addressing merchant marketing opportunities and challenges
✅ Providing analytical support and execution discipline to generate incremental business with merchants
✅ Co-managing merchant marketing projects and activities
ASSUMPTION: The role involves a high degree of autonomy and requires strong project management, communication, and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of business experience, with the majority in marketing roles involving strategy and planning, as well as implementation across multiple marketing disciplines
Required Skills:
- Leadership
- Project administration / planning / management
- High selling, negotiation, communication, and presentation skills
- Marketing / trade marketing campaign management
- Analytical and financial / budget management
- Digital marketing knowledge
- Teamwork
- Proactive
- Resilient
- Forward thinking
Preferred Skills:
- Track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results
- Experience in creating annual strategies, managing agencies, doing marketing research, offline & digital campaigns
- Desirable previous know-how on managing top clients: retailers, fintech, or marketplaces
ASSUMPTION: Candidates should have a proven track record in marketing and be comfortable working with top clients to achieve business objectives.
💰 Compensation & Benefits
Salary Range: Based on experience level and market standards, the estimated salary range for this role in Mexico City is MXN 1,200,000 - 1,800,000 per year (USD 60,000 - 90,000).
Benefits:
- Competitive benefits package
- 401(k) or similar retirement savings plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with a hybrid work arrangement, expecting a certain number of days in the office confirmed by the hiring manager
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees globally, with a significant presence in Mexico City.
Founded: Visa was founded in 1958 and has since grown into a publicly-traded company listed on the New York Stock Exchange (NYSE: V).
Company Description:
- Visa is a world leader in payments and technology, processing over 259 billion payments transactions annually.
- The company's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
- Visa is driven by a common purpose to uplift everyone, everywhere by being the best way to pay and be paid.
Company Specialties:
- Global payments technology
- Digital payments innovation
- Cybersecurity and fraud management
- Cross-border payments and currency exchange
Company Website: Visa Careers
ASSUMPTION: Working at Visa offers opportunities to collaborate with diverse teams, drive innovation, and make a global impact on the payments industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and career advancement within Visa's global organization.
Reporting Structure: The Marketing Analyst reports directly to the Client Marketing Director and works closely with local, regional, and global teams.
Work Arrangement: Hybrid work arrangement, with an expectation of days in the office confirmed by the hiring manager.
Growth Opportunities:
- Progression to senior marketing roles within Visa's global organization
- Expansion into different business units or regions
- Development of leadership and management skills
ASSUMPTION: This role offers a unique opportunity to gain experience working with top clients and contributing to Visa's global business objectives.
🌍 Location & Work Environment
Office Type: Visa's Mexico City office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 900 Metro Center Blvd, Foster City, CA 94404, US (global headquarters); 1 Market St, San Francisco, CA 94105, US (regional headquarters); 900 Metro Center Blvd, Foster City, CA 94404, US (Mexico office)
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture and diverse economy
- The city is a major financial and commercial hub, with a strong presence of multinational corporations
- Mexico City offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time, with a hybrid work arrangement and an expectation of days in the office confirmed by the hiring manager
ASSUMPTION: Working in Mexico City offers a dynamic and multicultural environment, with opportunities to collaborate with diverse teams and engage with local communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional teams
- Final interview with the Client Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Client management and communication skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Visa's business and industry trends to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing strategy, client management, campaign management, budget management, analytical skills, digital marketing, trade marketing, merchant activation, cobranded cards, revenue growth, Mexico, issuers, fintechs, Visa
ASSUMPTION: The application process at Visa is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and software is expected, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Results-oriented and accountable
- Collaborative and team-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you demonstrate Visa's customer-centric value in your marketing approach?
- Can you provide an example of a time when you drove innovation in a marketing campaign or strategy?
- How do you balance data-driven decision-making with creativity and intuition in your marketing efforts?
ASSUMPTION: Visa values candidates who align with their core values and demonstrate a strong work ethic, collaborative spirit, and commitment to driving business results.
⚠️ Potential Challenges
- Managing multiple clients and priorities simultaneously
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a dynamic and fast-paced work environment
- Working with diverse teams and stakeholders across different time zones
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Marketing Manager (Issuers & Fintechs) vs. Marketing Manager (Merchants): The former focuses on cobranded cards and fintech partnerships, while the latter focuses on merchant activation and retail partnerships
- Marketing Analyst vs. Marketing Coordinator: The former requires more strategic thinking, planning, and client management, while the latter focuses on campaign execution and administrative tasks
- Career progression: Marketing Analyst → Marketing Manager → Senior Marketing Manager → Director of Marketing
ASSUMPTION: Understanding the differences between related roles and career paths can help candidates identify the best fit for their skills and aspirations.
📝 Sample Projects
- Developing and executing a marketing campaign to drive card activation and usage among key merchants
- Conducting market research to identify trends and opportunities in the fintech industry and developing targeted marketing strategies
- Managing the annual marketing plan for a major cobranded card client, including budget allocation, campaign development, and performance tracking
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Marketing Analyst role and provide insight into the types of initiatives candidates may be expected to lead.
❓ Key Questions to Ask During Interview
- How does this role contribute to Visa's overall business strategy and growth objectives?
- Can you describe the team structure and dynamics for this role?
- How does Visa support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Visa foster a culture of innovation and collaboration in its marketing efforts?
ASSUMPTION: Asking thoughtful questions demonstrates candidates' interest in the role and their commitment to understanding Visa's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Visa's Careers page
- Tailor your resume and cover letter to highlight your marketing experience and skills, with a focus on strategic thinking, client management, and campaign execution
- Prepare examples of successful marketing campaigns or projects you've led, demonstrating your ability to drive results and manage clients
- Follow up with Visa's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
