📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: FedEx
🔹 Location: Kraków, Poland
🔹 Job Type: Hybrid (40 hours/week)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing a deep understanding of customer base to enhance marketing activities
- Delivering insights through analysis to drive key business decisions
- Managing reporting of KPIs to influence future strategies
- Supporting or leading projects by applying area of expertise
ASSUMPTION: This role requires a balance of analytical skills, business acumen, and strong communication to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Developing a profound understanding of our customer base in support of delivering more effective marketing activities
✅ Delivering insight through analysis to drive key business decisions or to address specific business questions
✅ Involved with customer strategy development in conjunction with other marketing groups to influence customer touch points to realise more successful interactions and improve ROI
✅ Developing advanced tools for a holistic view of interactions and engagements with customers as well as analysing the key drivers to results
✅ Developing and managing reporting of KPI’s to provide metrics that are to be used to feed back into analysis and tools to influence future strategies
✅ Supporting or leading projects by applying area of expertise
ASSUMPTION: The role may require occasional overtime or working on projects with tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, Mathematics, Economics, or a related field
Experience: 2-5 years of experience in marketing analytics or a related field
Required Skills:
- Expertise in Data Analysis Tools: Proficiency in data analysis tools and platforms such as SAS, Alteryx, Databricks, SQL, Excel, and data visualization tools like Tableau or Power BI to analyze and present data
- Experience with query languages (such as SQL, Hive, R, Python, etc.)
- Very good planning and organizational skills
- Strong Analytical Skills: Ability to interpret complex data sets, identify patterns, and provide actionable insights that drive customer engagement and marketing effectiveness
- Excellent interpersonal & communication skills with the ability to interact effectively throughout various functional groups and hierarchical levels
- Excellent knowledge of English (working language)
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot, etc.)
- Familiarity with the transportation and logistics industry
ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics, Facebook Blueprint, etc.) may be given preference.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 12,000 - 18,000 per month (gross), depending on experience and qualifications. This is based on industry standards for marketing analyst roles in Poland.
Benefits:
- Attractive compensation package
- Training to get you started and on-the-job learning opportunities
- Extensive learning resources to further develop your skills and knowledge
- Tuition Assistance Program (applicable for FedEx positions with a permanent contract)
- Employee Assistance Program for you and your family in difficult life situations
- Employee reduced-rate shipping
- Great career opportunities
Working Hours: 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: FedEx operates in the freight and package transportation industry, with a focus on global logistics and supply chain management.
Company Size: FedEx is a large, multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: FedEx was founded in 1971 and has since grown to become one of the world's largest express transportation companies, serving more than 220 countries and territories.
Company Description:
- FedEx connects people and possibilities through its worldwide portfolio of shipping, transportation, e-commerce, and digital supply chain services
- The company is committed to innovation, sustainability, and corporate social responsibility
- FedEx has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine
Company Specialties:
- Shipping and logistics services
- E-commerce solutions
- Digital supply chain management
- Corporate citizenship and sustainability initiatives
Company Website: careers.fedex.com
ASSUMPTION: FedEx's extensive global network and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of technical skills, business acumen, and strong communication skills.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager or a similar role within the marketing department.
Work Arrangement: This role offers a hybrid work arrangement, with employees working on-site for a portion of the week and remotely for the remainder.
Growth Opportunities:
- Progression to senior marketing analyst or marketing manager roles
- Expansion into related fields, such as market research or data science
- International assignments or relocation opportunities
ASSUMPTION: Successful candidates will have the opportunity to work on high-impact projects and collaborate with various teams, contributing to their professional growth and development.
🌍 Location & Work Environment
Office Type: FedEx's Kraków office is a modern, collaborative workspace designed to facilitate team interaction and productivity.
Office Location(s): Al. Aleja Pokoju 5, 31-503 Kraków, Poland
Geographic Context:
- Kraków is the second-largest city in Poland, with a vibrant cultural scene and a growing tech industry
- The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous recreational opportunities
- Kraków is well-connected by air, with direct flights to major European and international destinations
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working on-site for a portion of the week and remotely for the remainder.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with FedEx's values
- Technical proficiency in data analysis tools and marketing analytics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your analytical work and the insights you've derived from data
- Research FedEx's company culture and be prepared to discuss how your values align with the organization
- Practice common interview questions and be prepared to discuss your career goals and aspirations
ATS Keywords: Marketing Analytics, Data Analysis, SQL, Excel, Tableau, Power BI, Customer Segmentation, Market Research, KPI Reporting, Hybrid Work, Kraków, Poland
ASSUMPTION: FedEx's application process may vary depending on the role and location, so it's essential to monitor the company's career website for the most up-to-date information.
🛠️ Tools & Technologies
- Data analysis tools: SAS, Alteryx, Databricks, SQL, Excel
- Data visualization tools: Tableau, Power BI
- Programming languages: R, Python
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the Marketing Analyst works with.
👔 Cultural Fit Considerations
Company Values:
- People-Service-Profit philosophy
- Safety and integrity
- Respect and professionalism
- Diversity and inclusion
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do your personal values align with FedEx's People-Service-Profit philosophy?
- Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it?
- Can you provide an example of a data-driven decision you made that positively impacted a business outcome?
ASSUMPTION: FedEx's company culture emphasizes a strong work ethic, collaboration, and a commitment to customer service and safety.
⚠️ Potential Challenges
- Working with large and complex datasets may require significant time and effort to clean and prepare data for analysis
- The role may require occasional overtime or working on projects with tight deadlines
- FedEx's global operations may present communication challenges when working with teams in different time zones
- The hybrid work arrangement may require employees to commute to the office for a portion of the week, which could impact work-life balance
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a healthy work-life balance.
📈 Similar Roles Comparison
- Marketing Analyst vs. Market Research Analyst: While both roles involve data analysis, marketing analysts focus more on customer segmentation, campaign optimization, and ROI analysis, while market research analysts focus on market trends, consumer behavior, and competitive analysis
- Industry-specific context: The transportation and logistics industry is highly competitive and dynamic, with constant changes in market demands and consumer behavior
- Career path comparison: Marketing analysts can progress to senior marketing analyst, marketing manager, or related roles such as market research analyst, data scientist, or business intelligence analyst
ASSUMPTION: Understanding the differences between related roles and the industry-specific context will help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Customer segmentation analysis to identify high-value customer groups and optimize marketing strategies
- Campaign performance analysis to evaluate the effectiveness of marketing channels and tactics
- Market trend analysis to identify emerging opportunities and threats in the transportation and logistics industry
- KPI development and reporting to track progress towards marketing objectives and optimize resource allocation
ASSUMPTION: The specific projects a Marketing Analyst works on may vary depending on the team's priorities, the company's strategic goals, and the analyst's areas of expertise.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- Can you describe the team structure and dynamics within the marketing department?
- How does FedEx support the professional development and growth of its marketing analysts?
- What are the key priorities for this role in the first 90 days?
- How does FedEx measure the success of its marketing campaigns, and what metrics are most important for this role to focus on?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and it provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your analytical work and the insights you've derived from data
- Research FedEx's company culture and be prepared to discuss how your values align with the organization
- Practice common interview questions and be prepared to discuss your career goals and aspirations
- Follow up with the hiring manager within one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
