📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Paradero Hotels
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading paid digital marketing efforts for Paradero Homes
- Managing external agencies and freelancers for various marketing channels
- Developing marketing strategies tailored to high-net-worth individuals
- Collaborating with real estate and development teams for sales alignment
- Monitoring and analyzing KPIs to propose data-driven optimizations
ASSUMPTION: This role requires a strong understanding of luxury real estate marketing and experience in managing paid digital advertising campaigns.
📋 Key Responsibilities
✅ Lead paid digital marketing efforts, including campaign strategy, performance analysis, and media buying optimization
✅ Manage and coordinate external agencies and freelancers across various marketing channels
✅ Develop and implement marketing strategies tailored to high-net-worth individuals
✅ Collaborate closely with real estate and development teams to ensure alignment between marketing messaging and sales goals
✅ Monitor, analyze, and report on KPIs across all digital channels; propose data-driven optimizations regularly
✅ Uphold and champion Paradero's values: sustainability, authenticity, slow design, and future living
✅ Contribute to the planning and execution of exclusive events and experiences to position the homes with potential buyers and brokers
✅ Create, review, and refine brand content across platforms in line with our elevated tone of voice and visual identity
ASSUMPTION: This role requires strong analytical and communication skills, as well as the ability to work effectively with external agencies and teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of relevant experience in real estate marketing
Required Skills:
- Proven expertise in managing paid advertising campaigns (Meta Ads, Google Ads, LinkedIn, programmatic)
- Experience working with agencies and/or freelancers for content creation and media buying
- Strong grasp of luxury lifestyle branding, consumer insights, and storytelling for aspirational real estate
- Excellent organization, communication, and project management skills
- Fluency in English (spoken and written)
Preferred Skills:
- Familiarity with CRM tools, analytics dashboards, and email marketing platforms (e.g., HubSpot, Mailchimp)
ASSUMPTION: Candidates with a background in luxury real estate marketing and experience in managing paid advertising campaigns are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: The salary range for this position is not provided. However, based on industry standards for a Marketing Analyst role in Mexico City with 1-2 years of experience, the estimated salary range is MXN 60,000 - 90,000 per month.
Benefits:
- Mobility support (Uber vouchers)
- Competitive compensation
- Growth opportunities within the Paradero ecosystem
- Access to unique real estate and hospitality industry experiences
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and real estate
Company Size: Paradero Hotels has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2018, with a brief history focused on redefining branded real estate through award-winning architecture, sustainability, and wellness
Company Description:
- Paradero Hotels is a luxury real estate brand that combines design-forward spaces, future-living values, and curated living experiences
- The company is committed to sustainability, authenticity, slow design, and creating immersive, design-driven, and sustainable living experiences for high-net-worth individuals
- Paradero Hotels is known for its award-winning architecture and unique hospitality offerings
Company Specialties:
- Luxury real estate development
- Hospitality and wellness experiences
- Sustainable and eco-friendly design
Company Website: https://www.paraderohotels.com/
ASSUMPTION: Paradero Hotels is a growing company with a strong focus on innovation, design, and sustainability, providing an exciting work environment for marketing professionals.
📊 Role Analysis
Career Level: Early to mid-career level, with opportunities for growth and development within the Paradero ecosystem
Reporting Structure: This role reports directly to the Marketing Director and collaborates closely with real estate and development teams
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Expanding marketing efforts across multiple Paradero brands and properties
- Developing expertise in luxury real estate marketing and branding
- Gaining experience in event planning and hospitality management
ASSUMPTION: This role offers significant growth opportunities for candidates interested in luxury real estate marketing and hospitality management.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space in Mexico City
Office Location(s): Mexico City, with potential travel to Paradero properties in Baja California Sur
Geographic Context:
- Mexico City is a vibrant, multicultural metropolis with a thriving real estate market
- The city offers a mix of urban and natural environments, with easy access to cultural attractions, restaurants, and nightlife
- Mexico City is a hub for luxury real estate and hospitality, providing ample opportunities for networking and professional growth
Work Schedule: Standard full-time working hours with the possibility of flexible scheduling for specific tasks or projects
ASSUMPTION: The work environment at Paradero Hotels is dynamic, collaborative, and focused on innovation and sustainability, providing an engaging atmosphere for marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Director and/or other marketing team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing and advertising expertise
- Understanding of luxury real estate and high-net-worth individuals
- Communication and presentation skills
- Analytical and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your experience in luxury real estate marketing and paid digital advertising
- Prepare examples of successful marketing campaigns you've managed, focusing on results and data-driven optimizations
- Demonstrate your understanding of Paradero Hotels' brand values and unique selling points
ATS Keywords: Paid digital advertising, luxury real estate marketing, campaign strategy, performance analysis, media buying optimization, high-net-worth individuals, event planning, brand content creation
ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's marketing expertise, communication skills, and cultural fit with the Paradero Hotels brand.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook and Instagram)
- LinkedIn Ads
- Programmatic advertising platforms
- CRM tools (e.g., HubSpot, Mailchimp)
- Analytics dashboards (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Sustainability
- Authenticity
- Slow design
- Future living
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and results-focused
Self-Assessment Questions:
- How do you embody Paradero's values in your daily work?
- Describe a time when you successfully managed a team to achieve a marketing goal. What was your role, and what steps did you take to ensure success?
- How do you stay up-to-date with the latest trends and best practices in luxury real estate marketing?
ASSUMPTION: Candidates who align with Paradero Hotels' values and work style will be most successful in this role and contribute to the company's continued growth and innovation.
⚠️ Potential Challenges
- Managing multiple marketing channels and external agencies simultaneously
- Balancing the needs of various stakeholders, including real estate and development teams, brokers, and potential buyers
- Adapting to the unique cultural and linguistic nuances of the luxury real estate market in Mexico
- Keeping up with the fast-paced and ever-evolving nature of the digital marketing landscape
ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong organizational skills, adaptability, and ability to work collaboratively with diverse teams.
📈 Similar Roles Comparison
- Unlike traditional real estate marketing roles, this position focuses specifically on luxury real estate and high-net-worth individuals
- This role requires a strong understanding of paid digital advertising and the ability to manage external agencies effectively
- Career progression in this role may involve expanding marketing efforts across multiple Paradero brands and properties, as well as gaining experience in event planning and hospitality management
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role and the Paradero Hotels brand.
📝 Sample Projects
- Developing and executing a targeted digital advertising campaign to generate leads for Paradero Homes
- Collaborating with external agencies to create engaging and on-brand content for social media and email marketing campaigns
- Analyzing campaign performance data to optimize media buying strategies and improve overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the day-to-day tasks and expectations.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Paradero Hotels, and how will my work contribute to the company's growth and success?
- Can you describe the team structure and dynamics within the marketing department, and how this role will collaborate with other team members?
- How does Paradero Hotels approach sustainability and authenticity in its marketing efforts, and how can I contribute to these initiatives?
- What opportunities exist for professional development and growth within the Paradero ecosystem, and how does the company support its employees' career advancement?
- How does Paradero Hotels balance the need for luxury branding with the desire to create authentic and meaningful connections with its customers?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its values, as well as their ability to think critically about the marketing strategies and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in luxury real estate marketing and paid digital advertising
- Prepare examples of successful marketing campaigns you've managed, focusing on results and data-driven optimizations
- Demonstrate your understanding of Paradero Hotels' brand values and unique selling points
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
