📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Novig
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing, partnership, and retention efforts at Novig
- Managing strategic partnerships and ensuring alignment on brand representation and product integrations
- Analyzing user behavior to adjust messaging and promotional offers, increasing engagement and user retention
- Collaborating with trading and product teams to highlight trading opportunities to users in real-time
- Providing feedback on creative assets, copy, and product messaging for social and paid media teams
ASSUMPTION: This role requires a strong trading instinct and a passion for sports. The ideal candidate will have a solid grasp of analytics, strong communication and interpersonal skills, deep sports knowledge, and the ability to make real-time decisions in a fast-paced environment.
📋 Key Responsibilities
✅ Manage strategic partnerships by onboarding new marketing partners and scaling existing ones
✅ Analyze user behavior to segment users and personalize messaging and promotional offers
✅ Collaborate with trading and product teams to surface high-converting relevant information to users in real-time
✅ Provide feedback on creative assets, copy, and product messaging for social and paid media teams
✅ Operate at the intersection of analytics, business development, and marketing to improve the Novig trading experience
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 0-2 years of experience in marketing, business development, or a related role
Required Skills:
- Strong communication and interpersonal skills
- Solid grasp of analytics and media metrics
- Deep sports knowledge
- Real-time decision-making abilities
- Flexibility to work during peak trading hours
Preferred Skills:
- Understanding of prediction markets and how they differ from traditional sports betting
- Familiarity with Canva, Figma, CapCut, or other photo/video editing tools
- Experience with email marketing, CRM, and other lifecycle marketing platforms
ASSUMPTION: While a degree in Marketing or Business is preferred, candidates with relevant experience and skills may also be considered.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year, plus meaningful equity
Benefits:
- Robust health, dental, and vision plans, covering 100% of health premiums and 90% of dental and vision premiums
- Generous 401(k) plan, matching up to 4% of base salary
- Health Savings Account (HSA) with $1,080 annual company contributions
- $24/day food or commuter stipend when working in the NYC office
Working Hours: Full-time, with flexibility to work during peak trading hours (weekends and evenings)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The final salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Novig operates in the spectator sports industry, focusing on sports prediction markets and sweepstakes-based sports betting.
Company Size: Novig is a small company with 11-50 employees, providing a unique opportunity for applicants to have a significant impact on the business.
Founded: Novig was founded in 2021 by recent Harvard grads with experience at Jane Street and Bank of America.
Company Description:
- Novig has reimagined the sports betting landscape by building a sweepstakes-based sports prediction market
- The platform allows users to engage in sports predictions without traditional gambling constraints
- Novig's goal is to make sports prediction more accessible, fair, and enjoyable
Company Specialties:
- Sports prediction markets
- Sweepstakes-based sports betting
- Compliance with regulatory requirements
Company Website: http://novig.us
ASSUMPTION: Novig is a growing startup with a unique value proposition in the sports betting industry. Applicants should be comfortable working in a fast-paced, dynamic environment and be open to taking on new challenges as the company grows.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals looking to gain experience in a fast-paced, dynamic environment.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager or a similar role.
Work Arrangement: This is an on-site role, with flexibility to work during peak trading hours (weekends and evenings).
Growth Opportunities:
- As Novig grows, there will be opportunities for the Marketing Analyst to take on more responsibilities and advance their career within the company
- The company offers equity to all employees, providing an opportunity for growth and long-term success
- Working at a startup like Novig allows for rapid learning and the chance to wear multiple hats and gain diverse experience
ASSUMPTION: The growth opportunities for this role will depend on the company's success and the individual's performance. Applicants should be prepared to take on new challenges and responsibilities as the company grows.
🌍 Location & Work Environment
Office Type: Novig has an office in New York City, where the Marketing Analyst will be based.
Office Location(s): 169 Madison Ave, #2199, New York, NY 10016, US
Geographic Context:
- New York City is a major hub for the sports industry, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural and recreational activities
- New York City has a competitive job market, with many opportunities for career growth and development
Work Schedule: The Marketing Analyst will work full-time, with flexibility to work during peak trading hours (weekends and evenings).
ASSUMPTION: Applicants should be comfortable working in a fast-paced, dynamic environment and be open to taking on new challenges as the company grows.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the founders or another senior team member
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical skills and problem-solving abilities
- Sports knowledge and understanding of the sports betting industry
- Real-time decision-making skills
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on marketing, business development, or related roles
- Tailor your cover letter to demonstrate your passion for sports and understanding of the sports betting industry
- Prepare for behavioral and situational interview questions that assess your communication, analytical, and decision-making skills
ATS Keywords: Marketing, Partnership Management, User Segmentation, Real-Time Decision Making, Sports Knowledge, Flexibility
ASSUMPTION: The interview process may vary depending on the company's needs and the candidate's qualifications. Applicants should be prepared to demonstrate their skills and fit for the role through a series of interviews and assessments.
🛠️ Tools & Technologies
- Canva, Figma, or other photo/video editing tools (preferred)
- Email marketing, CRM, and other lifecycle marketing platforms (nice to have)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the candidate's qualifications.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced, high-stakes environments?
- Are you comfortable working collaboratively and taking on new challenges?
- Do you have a strong passion for sports and a deep understanding of the sports betting industry?
ASSUMPTION: Applicants should assess their fit with Novig's company values and work style before applying to ensure a successful and enjoyable working relationship.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may be challenging for candidates who prefer a more structured work environment
- The role requires flexibility to work during peak trading hours (weekends and evenings), which may impact work-life balance
- The competitive job market in New York City may present challenges for candidates seeking to advance their careers
- The sports betting industry is subject to regulatory changes and market fluctuations, which may impact the company's success and the role's responsibilities
ASSUMPTION: Applicants should carefully consider the potential challenges of this role and assess their ability to thrive in a fast-paced, dynamic environment before applying.
📈 Similar Roles Comparison
- Marketing Analyst roles at other sports betting companies may have different responsibilities and requirements, depending on the company's size, structure, and focus
- Similar roles at other companies may have different compensation and benefit packages, depending on the company's size, industry, and location
- Career paths for Marketing Analysts may vary depending on the company's growth and the individual's performance
ASSUMPTION: Applicants should research similar roles at other companies to gain a better understanding of the marketing analyst role and its potential career paths.
📝 Sample Projects
- Developing and implementing a user segmentation strategy to improve engagement and retention
- Managing strategic partnerships with sports teams, leagues, and other relevant organizations
- Analyzing user behavior data to identify trends and opportunities for product improvement
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of projects the Marketing Analyst may work on. The actual projects may vary depending on the company's needs and the individual's skills and interests.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does Novig plan to differentiate itself from traditional sportsbooks and other sports prediction platforms?
- What opportunities exist for growth and advancement within the company?
- How does Novig approach user privacy and data security, particularly in the context of sports betting?
- What is the company's long-term vision for the sports prediction market, and how does this role contribute to that vision?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, and that help them better understand the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on marketing, business development, or related roles
- Prepare for behavioral and situational interview questions that assess your communication, analytical, and decision-making skills
- Research Novig's company values and work style to ensure a good fit and prepare thoughtful questions for the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
