📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: State Employees' Credit Union (SECU)
🔹 Location: Operations - Raleigh - Creedmoor Rd, Raleigh, NC
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Empowering the Marketing team with data-driven insights to evaluate marketing efforts and drive strategic decisions.
- Collaborating with internal stakeholders to develop brand, channel, campaign, and member experience benchmarks.
- Creating dashboards, data visualizations, and campaign performance reports to communicate marketing performance.
- Conducting market research, surveys, and analysis to inform product and service optimization and improve member success.
- Working cross-functionally to aggregate and analyze multiple channel data disciplines and manage data acquisition processes.
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to translate complex data into actionable insights for non-technical stakeholders.
📋 Key Responsibilities
✅ Collect, analyze, and interpret data to evaluate the effectiveness of marketing efforts and address strategic marketing challenges (30%).
✅ Create dashboards, data visualizations, and campaign performance reports, and provide ad hoc analysis and presentations as needed (20%).
✅ Assist leadership in establishing a long-term strategy for marketing measurement and analytics, and collaborate with internal teams to determine success metrics, forecasts, and drive growth (15%).
✅ Conduct market research, surveys, and analysis to inform product and service optimization and improve member success (10%).
✅ Create measurement briefs to outline KPIs and goal metrics as part of the creative brief process (10%).
✅ Work as part of cross-functional teams to aggregate and analyze multiple channel data disciplines, and help manage data acquisition, handling, and governance processes (10%).
ASSUMPTION: This role requires a high level of attention to detail, strong organizational skills, and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: Bachelor's Degree in Data Science, Statistics, Research, Marketing, Advertising, Business, Communications, Computer Science, or other related fields. Additional two years of relevant experience can be considered in lieu of degree.
Experience: 3-5 years of relevant experience in marketing analytics, market research, or a related field.
Required Skills:
- Proficient in data analysis and visualization tools (e.g., Tableau, Looker, PowerBI, Adobe Analytics, Audience Manager, SAS tools).
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to collaborate and work effectively in a cross-functional environment.
- Strong organizational skills and attention to detail.
- Self-starter with the ability to work independently and manage multiple projects.
Preferred Skills:
- Experience in a financial background or other highly regulated industry.
- Experience with Qualtrics and creating/refining surveys.
ASSUMPTION: Candidates with experience in financial services or other highly regulated industries may have a competitive advantage in understanding the unique data privacy and compliance requirements of this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level marketing analysts in the Raleigh, NC area).
Benefits:
- Competitive benefits package, including health, dental, and vision insurance.
- 401(k) retirement plan with employer match.
- Paid time off (vacation, sick, and holidays).
- Employee discounts on SECU products and services.
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break).
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and performance in the role.
📌 Applicant Insights
🔍 Company Context
Industry: State Employees' Credit Union (SECU) is a financial services company operating in the competitive credit union industry, focusing on providing financial services to North Carolina state employees and their families.
Company Size: SECU is a mid-sized company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: SECU was founded in 1937 and has since grown to become one of the largest credit unions in the United States.
Company Description:
- SECU is a not-for-profit, member-owned financial cooperative providing a full range of financial services to its members.
- The company is committed to providing exceptional member service and supporting the communities it serves through various initiatives and partnerships.
- SECU operates under the credit union philosophy of "People Helping People," emphasizing member-focused values and community involvement.
Company Specialties:
- Retail banking services, including savings and checking accounts, loans, and credit cards.
- Business services, such as business loans, lines of credit, and treasury management solutions.
- Financial planning and investment services through SECU's partnership with CUNA Mutual Group.
Company Website: www.ncsecu.org
ASSUMPTION: SECU's not-for-profit status and member-owned structure differentiate it from traditional banks, focusing on providing value and service to its members rather than maximizing shareholder profits.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 3-5 years of relevant experience. It offers opportunities for career growth within the Marketing department and the broader organization.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Research and Analytics Manager and collaborate with various internal stakeholders, including Marketing Leadership, IT, Information Services, Business Intelligence, Digital, and other departments.
Work Arrangement: This is an on-site position, requiring the Marketing Analyst to work from SECU's headquarters in Raleigh, NC. However, there may be opportunities for flexible work arrangements, such as working from home occasionally, depending on the company's policies and the individual's performance.
Growth Opportunities:
- Progression to a senior-level marketing analytics role within the Marketing department.
- Expansion into other areas of marketing, such as campaign management, digital marketing, or market research.
- Opportunities to work on high-impact projects and initiatives, driving significant business outcomes and contributing to SECU's overall success.
ASSUMPTION: SECU's large employee base and diverse range of services provide ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: SECU's headquarters is a modern, professional office environment, offering a collaborative and engaging work setting.
Office Location(s): Operations - Raleigh - Creedmoor Rd, 701 W. Creedmoor Rd, Raleigh, NC 27603
Geographic Context:
- Raleigh, NC, is part of the Research Triangle region, known for its strong tech industry, vibrant culture, and high quality of life.
- The area offers a diverse range of neighborhoods, housing options, and recreational activities, making it an attractive place to live and work.
- Raleigh has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The Marketing Analyst will work a standard full-time schedule, Monday-Friday, from 8:30 AM to 5:00 PM, with a 30-minute lunch break. Occasional overtime may be required to meet project deadlines or support business needs.
ASSUMPTION: The Raleigh area's strong job market, diverse cultural scene, and high quality of life make it an attractive location for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the Marketing Research and Analytics Manager.
- In-person or virtual interview with the Marketing Leadership team and other relevant stakeholders.
- Final interview with the Chief Marketing Officer or another senior leader.
- Background check and offer extension for the selected candidate.
Key Assessment Areas:
- Data analysis and visualization skills.
- Problem-solving and critical thinking abilities.
- Communication and presentation skills.
- Collaboration and teamwork skills.
- Cultural fit and alignment with SECU's values and mission.
Application Tips:
- Tailor your resume to highlight relevant skills and experiences, focusing on data analysis, market research, and marketing analytics.
- Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit.
- Research SECU's mission, values, and recent marketing campaigns to demonstrate your enthusiasm for the role and the organization.
ATS Keywords: Marketing Analytics, Data Analysis, Market Research, Dashboard Creation, Data Visualization, Collaboration, Project Management, Presentation Skills, Attention to Detail, Self-Starter, Communication, Statistical Analysis, Competitive Intelligence, Segmentation, Survey Creation, Multivariate Testing
ASSUMPTION: SECU's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, ensuring they are well-suited to the role and the organization.
🛠️ Tools & Technologies
- Data analysis and visualization tools: Tableau, Looker, PowerBI, Adobe Analytics, Audience Manager, SAS tools.
- Market research tools: Qualtrics, SurveyMonkey, or other survey creation and distribution platforms.
- Collaboration and project management tools: Microsoft Office Suite, Google Workspace, or other collaboration platforms.
ASSUMPTION: Familiarity with industry-standard data analysis and visualization tools, as well as market research platforms, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-focused: SECU prioritizes the needs and well-being of its members above all else.
- Integrity: The company operates with honesty, transparency, and ethical decision-making.
- Collaboration: SECU fosters a culture of teamwork, open communication, and mutual respect.
- Innovation: The organization encourages creativity, continuous learning, and improvement.
- Community involvement: SECU is committed to supporting the communities it serves through various initiatives and partnerships.
Work Style:
- Data-driven: SECU makes decisions based on objective data and insights.
- Collaborative: The company values teamwork and cross-functional collaboration.
- Member-centric: SECU prioritizes the needs and preferences of its members in all aspects of its operations.
- Adaptable: The organization embraces change and encourages employees to be flexible and responsive to evolving business needs.
Self-Assessment Questions:
- Do you have a strong commitment to member-focused values and a passion for improving member experiences?
- Are you comfortable working in a collaborative, team-oriented environment and contributing to cross-functional projects?
- Do you have a data-driven mindset and a proven track record of using data to inform decision-making and drive business outcomes?
- Are you adaptable and comfortable working in a dynamic, evolving business environment?
ASSUMPTION: SECU's cultural values emphasize member focus, integrity, collaboration, innovation, and community involvement, creating a work environment that prioritizes these principles in all aspects of its operations.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management.
- Working with large, complex datasets and identifying meaningful insights, which can be technically challenging and time-consuming.
- Communicating complex data-driven insights to non-technical stakeholders, requiring strong communication and presentation skills.
- Keeping up with industry trends and best practices in marketing analytics and market research, which can be demanding and require continuous learning.
ASSUMPTION: These challenges can be overcome with strong technical skills, effective communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position places a greater emphasis on market research and survey creation, requiring strong skills in these areas.
- In the financial services industry, data privacy and compliance are critical considerations, making this role more complex and demanding than similar roles in other industries.
- Career progression in this role may involve expanding into other areas of marketing, such as campaign management or digital marketing, or specializing further in marketing analytics and market research.
ASSUMPTION: Understanding the unique aspects of this role and the financial services industry can help candidates tailor their application and interview responses to highlight their relevant skills and experiences.
📝 Sample Projects
- Conducting a comprehensive analysis of member engagement with SECU's digital channels, identifying opportunities to improve member experiences and drive business growth.
- Developing and implementing a competitive intelligence program to monitor market trends, competitor activities, and industry best practices, informing SECU's marketing strategies and tactics.
- Creating and maintaining a dashboard that tracks key performance indicators (KPIs) for SECU's marketing campaigns, providing real-time insights and enabling data-driven decision-making.
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Marketing Analyst role, demonstrating the importance of data analysis, market research, and effective communication in driving business outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging marketing analytics project you've faced in the past year and how you overcame it?
- How does the Marketing department collaborate with other departments, such as IT, Information Services, and Business Intelligence, to drive marketing success?
- What are the most important qualities and skills for someone to succeed in this role, according to the Marketing Leadership team?
- How does SECU support the professional development and career growth of its Marketing Analysts?
- Can you provide an example of a time when you had to communicate complex data-driven insights to non-technical stakeholders? How did you approach this, and what was the outcome?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight relevant skills and experiences, focusing on data analysis, market research, and marketing analytics.
- Prepare for behavioral interview questions that assess your problem-solving skills, communication abilities, and cultural fit.
- Research SECU's mission, values, and recent marketing campaigns to demonstrate your enthusiasm for the role and the organization.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
