Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: P.J. Fitzpatrick

🔹 Location: New Castle, Delaware, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing financial and analytical support for the Marketing Department
• Tracking marketing spend and sales across various channels
• Conducting complex data analyses to inform strategic decisions
• Creating and maintaining metrics and reports to optimize ad spending
• Staying up-to-date with digital marketing trends and technologies

ASSUMPTION: This role requires a strong analytical mindset and familiarity with various marketing channels. Proficiency in Excel is crucial for success in this position.

📋 Key Responsibilities

✅ Design, develop, and maintain reports to provide actionable insights for the Marketing Department

✅ Conduct data analysis across paid media, CRM, and website analytics to inform strategic decisions

✅ Create and maintain metrics and reports on marketing and sales activities to optimize ad spending

✅ Track and submit marketing vendor invoices to ensure timely and accurate payment

✅ Stay up-to-date with digital marketing trends, technologies, and strategies

ASSUMPTION: This role involves a significant amount of data analysis and reporting. Strong Excel skills are essential for success in this position.

🎯 Required Qualifications

Education: BA/BS or equivalent working experience

Experience: Previous Ecommerce, B2B, or Marketing Agency experience preferred

Required Skills:

• Strong analytical skills and proficiency in Microsoft Excel
• Working knowledge of various marketing channels and technologies
• Familiarity with paid search (Google Advertising, Bing), TV, Print, Direct Mail, and Facebook advertising
• Experience with reporting and data analysis

Preferred Skills:

• Familiarity with CRM and website analytics tools
• Knowledge of SQL or other database languages

ASSUMPTION: Candidates with a strong analytical background and experience in marketing will be well-suited for this role. Familiarity with various marketing channels is crucial for success.

💰 Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Marketing Analyst with 2-5 years of experience in the Delaware Valley)

Benefits:

• Paid time off, including the day off on your birthday
• Medical, Dental, Vision, and Basic Life Insurance
• 401k with Company Match
• Career advancement opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst with 2-5 years of experience in the Delaware Valley. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically Home Improvement and Remodeling

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 1980, with over four decades of experience in the industry

Company Description:

• P.J. Fitzpatrick is the most trusted name in windows, siding, roofing, gutters, and doors in the Delaware Valley
• Specializing in replacement, installation, and repair of windows, doors, siding, roofing, and gutters
• Committed to delivering an exceptional home remodeling experience with the highest quality products, professional installation, and superior service

Company Specialties:

• Roofing
• Siding
• Windows
• Doors
• Gutters
• Garage doors
• Insulation
• Trim
• Replacement
• Repair
• Roof cleaning

Company Website: http://www.trustpj.com

ASSUMPTION: P.J. Fitzpatrick's extensive experience and commitment to customer satisfaction make it a reliable choice for home improvement needs. This role offers an opportunity to contribute to the company's success in the marketing department.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Department and works closely with various stakeholders across the company

Work Arrangement: On-site, with the opportunity to work from the New Castle, Delaware headquarters or other company locations

Growth Opportunities:

• Advancement within the Marketing Department, such as a promotion to Marketing Manager or similar role
• Expanding skills and knowledge in marketing analytics and data analysis
• Potential opportunities in other departments, such as Sales or Operations

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a well-established company in the home improvement industry.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a professional and collaborative work environment

Office Location(s): 21 Industrial Blvd, New Castle, DE 19720, US; 2601 Concord Pike, Wilmington, DE 19803, US; 450 S. Henderson Rd, King of Prussia, PA 19406, US

Geographic Context:

• New Castle, Delaware is located in the Delaware Valley, offering a mix of urban and suburban living
• The area is home to a diverse range of industries, including finance, healthcare, and manufacturing
• New Castle is conveniently located near major highways and public transportation, making it easily accessible from nearby cities and towns

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break), with the possibility of occasional overtime or weekend work as needed

ASSUMPTION: The New Castle, Delaware office offers a professional and collaborative work environment, with easy access to nearby amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Department and other stakeholders
• Final interview with the Marketing Director or another senior leader
• Background check and reference check (if applicable)

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Familiarity with various marketing channels and technologies
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your data analysis and reporting work to showcase your abilities
• Research P.J. Fitzpatrick and the home improvement industry to demonstrate your enthusiasm and knowledge
• Practice common interview questions and be prepared to discuss your approach to data analysis and problem-solving

ATS Keywords: Marketing Analysis, Data Analysis, Reporting, Excel, Ecommerce, B2B, Marketing Agency, Paid Search, CRM, Website Analytics, Digital Marketing, Advertising, Social Media, SEO, SEM, Direct Mail

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• Microsoft Excel
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Website analytics tools (e.g., Google Analytics)
• Paid media platforms (e.g., Google Ads, Facebook Ads, Bing Ads)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates with experience using these tools are encouraged to highlight their proficiency in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Quality
• Respect
• Teamwork

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with others to achieve common goals?
• Are you comfortable using data to inform decision-making and drive results?
• Can you adapt to changes in priorities and workloads, and respond effectively to new challenges?
• Are you committed to delivering high-quality work and continuously improving your skills and knowledge?

ASSUMPTION: Candidates who align with P.J. Fitzpatrick's company values and work style are more likely to be successful in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Working with large datasets and complex data analysis tasks
• Balancing multiple projects and priorities simultaneously
• Adapting to changes in marketing strategies and priorities
• Occasional weekend or overtime work as needed

ASSUMPTION: These challenges can be overcome with strong analytical skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Marketing Analyst vs. Marketing Coordinator: The Marketing Analyst role focuses more on data analysis and reporting, while the Marketing Coordinator role is more focused on day-to-day marketing tasks and campaign management
• Marketing Analyst vs. Business Analyst: While both roles involve data analysis and problem-solving, the Marketing Analyst role is specific to the marketing department, while the Business Analyst role is more general and can span multiple departments
• Career Path: Marketing Analyst → Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: Understanding the differences between similar roles and the potential career path for this position can help candidates make informed decisions about their career goals and aspirations.

📝 Sample Projects

• Analyzing marketing campaign performance to optimize ad spending and improve ROI
• Developing and maintaining marketing reports to track key performance indicators (KPIs) and measure progress towards goals
• Conducting market research to identify trends and opportunities in the home improvement industry

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities associated with this role. Candidates are encouraged to research and prepare for these types of projects in their application materials and interviews.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, such as Sales or Operations, to achieve common goals?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does P.J. Fitzpatrick measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to data-driven decision-making, and how does this role contribute to that process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and the company. This can help differentiate a candidate from the competition and increase the likelihood of success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your data analysis and reporting work to showcase your abilities
• Research P.J. Fitzpatrick and the home improvement industry to demonstrate your enthusiasm and knowledge
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.