📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Google
🔹 Location: Gurugram, India
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing research and analysis projects to drive marketing strategies.
- Translating business problems into research questions and insights into marketing recommendations.
- Managing research and measurement agencies to ensure accurate and reliable data.
- Collaborating with cross-functional teams to develop and implement data-driven marketing strategies.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop measurement plans, tracking requirements, reporting, metrics, and benchmarks for marketing campaigns to understand the incremental impact of marketing dollars.
✅ Analyze campaign results and report media effectiveness across all stakeholder groups.
✅ Develop processes to ensure all stakeholders align and understand how campaign success is determined.
✅ Conduct analysis, identify best practices, and surface opportunities and risks to executive stakeholders.
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills to draw meaningful insights from data.
🎯 Required Qualifications
Education: Bachelor's degree in a research or quantitative field (e.g., Mathematics, Statistics, Engineering, Bioinformatics, Economics, etc.)
Experience: 3 years of experience in designing, scoping, executing, and delivering research and analysis projects.
Required Skills:
- Data analytics
- Statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing)
- Experience managing research and measurement agencies
- Ability to translate business problems into research questions and insights into marketing recommendations
Preferred Skills:
- 5 years of experience as a marketing analyst using statistical techniques
- 3 years of experience in statistical modeling and advanced measurement/analysis techniques
- Experience in data querying languages (e.g., SQL) and tools to work with large complex data sets
- Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences
ASSUMPTION: While the required skills are essential for this role, the preferred skills would make a candidate an even stronger fit for the position.
💰 Compensation & Benefits
Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for a mid-level marketing analyst role in Gurugram)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts on Google products and services
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing analyst role in Gurugram. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Google is a multinational technology company that specializes in Internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.
Company Size: Google has over 100,000 employees worldwide, making it a large enterprise. This means there are ample opportunities for growth and collaboration with diverse teams.
Founded: Google was founded in 1998 by Larry Page and Sergey Brin.
Company Description:
- Google's mission is to organize the world's information and make it universally accessible and useful.
- The company values innovation, collaboration, and user-focused design.
- Google offers a dynamic and inclusive work environment that encourages employees to grow both personally and professionally.
Company Specialties:
- Search engine technology
- Online advertising platforms
- Cloud computing services
- Hardware and software products (e.g., Google Pixel, Google Home, Google Docs)
Company Website: www.google.com
ASSUMPTION: Google's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level (5-10 years of experience) and offers opportunities for growth into senior-level positions within the marketing department or related fields.
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including product managers, designers, and engineers.
Work Arrangement: This role is on-site, with flexible work arrangements available. Employees can expect to work in the office for most of the week, with some opportunities for remote work.
Growth Opportunities:
- Advancement to senior-level marketing roles within the company
- Expansion into related fields, such as product management or data science
- International assignments and relocation opportunities
ASSUMPTION: The growth opportunities in this role are vast, given Google's large size and diverse range of products and services.
🌍 Location & Work Environment
Office Type: Google's Gurugram office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 15, Gurugram, HR 122001, India
Geographic Context:
- Gurugram is a major IT hub and offers a vibrant, multicultural work environment.
- The city is well-connected by road, rail, and air, making it easily accessible from other parts of India and internationally.
- Gurugram has a subtropical climate, with hot summers and mild winters.
Work Schedule: The work schedule is typically Monday to Friday, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The work environment at Google's Gurugram office is dynamic and collaborative, with a strong emphasis on innovation and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical interview with a marketing manager or data scientist
- On-site interview with the hiring manager and other team members
- Final decision and offer
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Google's values
- Technical proficiency in relevant tools and software
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare a cover letter that demonstrates your enthusiasm for the position and your understanding of Google's mission and values
- Be prepared to discuss your approach to data analysis and problem-solving, as well as your ability to translate complex findings into actionable insights
ATS Keywords: Marketing Analytics, Data Analysis, Statistical Techniques, Marketing Recommendations, Campaign Analysis, Measurement Plans, Media Effectiveness, Stakeholder Alignment, Best Practices, Risk Identification
ASSUMPTION: The interview process for this role is likely to be competitive and rigorous, with a strong emphasis on data analysis and problem-solving skills.
🛠️ Tools & Technologies
- Google Analytics
- SQL
- Python
- R
- Excel
- Google Sheets
- Google Data Studio
- Tableau
ASSUMPTION: Proficiency in relevant data analysis tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Think big
- Be a good citizen
- Work as a team
Work Style:
- Data-driven decision making
- Collaborative and inclusive team environment
- Fast-paced and dynamic work environment
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have a strong passion for data analysis and a proven track record of using data to drive business decisions?
- Are you comfortable working in a fast-paced, collaborative environment and collaborating with cross-functional teams?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Google, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working with large and complex data sets
- Keeping up with the fast-paced and dynamic work environment
- Adapting to changes in priorities and workload
ASSUMPTION: The fast-paced and dynamic work environment at Google can present unique challenges, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on data analysis and statistical techniques
- This role offers the opportunity to work on large-scale marketing campaigns and have a significant impact on Google's marketing strategies
- Career progression in this role could lead to senior-level marketing positions or related fields, such as data science or product management
ASSUMPTION: This role is unique in its focus on data analysis and statistical techniques, and offers a distinct career path within the marketing department or related fields.
📝 Sample Projects
- Developing a measurement plan for a large-scale marketing campaign to understand the incremental impact of marketing dollars
- Analyzing campaign results and reporting media effectiveness across all stakeholder groups
- Conducting a brand lift study to measure the impact of marketing campaigns on brand awareness and perception
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that a Marketing Analyst at Google might encounter.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Google approach data-driven decision making, and how will this role contribute to that process?
- What opportunities are there for growth and development within this role and the broader marketing department?
- How does Google support work-life balance for employees in this role?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Google Careers website
- Tailor your resume to highlight relevant skills and experiences for this role, with a focus on data analysis and problem-solving
- Prepare a cover letter that demonstrates your enthusiasm for the position and your understanding of Google's mission and values
- Be prepared to discuss your approach to data analysis and problem-solving, as well as your ability to translate complex findings into actionable insights
- Follow up with the recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
