Marketing Analyst (m/f/d)

📌 Core Information 🔹 Job Title: Marketing Analyst (m/f/d) 🔹 Company: LeasingMarkt.de 🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany 🔹 Job Type: Hybrid (3 office days per week) 🔹 Category: Marketing 🔹 Date Posted: June 3, 2025 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: On-site with remote work options 🚀 Job Overview Key aspects of this role include: - Designing and implementing scalable data models and pipelines to manage marketing data across channels. - Building and automating dashboards and alerts to provide clear, actionable insights into user acquisition and marketing performance. - Collaborating closely with online, app, and offline marketing teams to optimize campaigns, media buying, and budget allocation. - Supporting management teams to support executive-level reporting and ongoing performance monitoring. - Leading exploratory analytics projects, from new KPI development and A/B testing to incrementality studies and attribution models. ASSUMPTION: This role requires a strong background in marketing analytics and a deep understanding of data-driven decision-making processes. The ideal candidate will have experience working with diverse marketing teams and managing complex data projects. 📋 Key Responsibilities ✅ Data Management & Modeling: - Design and implement scalable data models and pipelines within the Data Lake to integrate and manage marketing data across channels. - Collaborate with the AS24 Consumer Analytics team to ensure data accuracy and consistency. ✅ Dashboard & Alert Automation: - Build and automate dashboards and alerts that provide clear, actionable insights into user acquisition and marketing performance. - Partner with analysts to interpret performance across platforms and turn data into strategy. ✅ Campaign Optimization & Collaboration: - Collaborate closely with online, app, and offline marketing teams to optimize campaigns, media buying, and budget allocation. - Work with tracking experts to ensure robust data accuracy via UTMs and consistent campaign naming. ✅ Exploratory Analytics & Project Leadership: - Lead exploratory analytics projects, from new KPI development and A/B testing to incrementality studies and attribution models. - Partner with analysts to interpret performance across platforms and turn data into strategy. ASSUMPTION: The responsibilities listed above are subject to change based on the evolving needs of the business and the team. The ideal candidate will be adaptable and eager to take on new challenges as they arise. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Statistics, Economics, or a related field. Experience: - 2+ years of experience in marketing analytics, ideally in a B2C or marketplace environment. Required Skills: - Strong SQL skills and experience with modern data stacks (Airflow, dbt, Redshift/Snowflake/BigQuery). - Proficiency with BI tools (e.g., Tableau, Quicksight) and a keen eye for effective data storytelling. - Knowledge of MMPs (e.g., Adjust, Google Analytics, and key ad platforms (Google, Meta, Criteo)). - A strategic mindset with the ability to simplify complex data for technical and business audiences alike. - Experience working independently and leading cross-functional analytics initiatives. - Fluency in English. Preferred Skills: - Experience with Amazon Quicksight and GTM. - Knowledge of the automotive industry and its specific marketing challenges. ASSUMPTION: While the required qualifications listed above are essential for this role, the ideal candidate will also possess a strong work ethic, a passion for marketing analytics, and a commitment to continuous learning and improvement. 💰 Compensation & Benefits Salary Range: €50,000 - €70,000 per year (based on experience and industry standards for a Marketing Analyst role in Düsseldorf) Benefits: - Two days of remote work per week and flexible working hours. - 30 days of vacation + Christmas and New Year's Eve off. - Option for "workation" (working from a location of your choice for a limited period). - Modern office in the heart of Düsseldorf with games corner (PlayStation, Switch, table tennis...). - Company pension plan, job bike, corporate benefits, and much more. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role in Düsseldorf. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Technology, Information and Internet (specifically, online marketplaces and automotive marketing) Company Size: 51-200 employees (mid-sized, with a flat hierarchy and open communication) Founded: 2012 (established as an online marketplace for leasing contracts) Company Description: LeasingMarkt.de is an online marketplace and intermediary for leasing contracts, offering a transparent and convenient platform for customers to find and compare leasing options. The company supports both private and commercial customers, providing a wide range of vehicles and leasing terms. LeasingMarkt.de aims to make the vehicle acquisition process as easy and stress-free as possible, while also offering innovative tools and integrations for leasing providers. Company Specialties: - Leasing marketplaces and platforms. - Automotive marketing and analytics. - Customer-centric online marketplaces. - Innovative tools and integrations for leasing providers. Company Website: LeasingMarkt.de ASSUMPTION: LeasingMarkt.de is a dynamic and growing company within the automotive and technology industries. The ideal candidate will be comfortable working in a fast-paced, innovative environment and be eager to contribute to the company's continued success. 📊 Role Analysis Career Level: Intermediate (2-5 years of experience in marketing analytics) Reporting Structure: The Marketing Analyst will report directly to the Head of Marketing Analytics and collaborate closely with various marketing teams, as well as the AS24 Consumer Analytics team. Work Arrangement: Hybrid (3 office days per week, with remote work options) Growth Opportunities: - Opportunities for professional development and career advancement within the marketing analytics team and the broader organization. - Potential to take on more responsibilities and lead projects as the team and the company grow. - Exposure to various aspects of the business, from marketing strategy and campaign optimization to data management and analytics infrastructure. ASSUMPTION: The Marketing Analyst role at LeasingMarkt.de offers a unique opportunity to work at the intersection of marketing and data analytics in a dynamic and growing industry. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success. 🌍 Location & Work Environment Office Type: Modern office in the heart of Düsseldorf, with a games corner and various amenities. Office Location(s): Toulouser Allee 19a, Düsseldorf, North Rhine-Westphalia 40211, DE Geographic Context: - Düsseldorf is the capital of North Rhine-Westphalia, the most populous federal state in Germany. - The city is known for its vibrant cultural scene, diverse industries, and high quality of life. - Düsseldorf is home to several major automotive manufacturers and suppliers, making it an ideal location for a marketing analytics role focused on the automotive industry. Work Schedule: Full-time (40 hours per week), with flexible working hours and two remote workdays per week. ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced office environment, with a mix of on-site and remote work arrangements. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the HR team. 3. Technical assessment or case study, depending on the role. 4. On-site or virtual interview with the hiring manager and relevant team members. 5. Final interview with the Head of Marketing Analytics or another senior leader. Key Assessment Areas: - Technical skills and experience in marketing analytics. - Problem-solving and data analysis abilities. - Strategic thinking and communication skills. - Cultural fit and alignment with LeasingMarkt.de's values and work environment. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for the interview by researching LeasingMarkt.de's industry, business model, and company culture. - Be ready to discuss your approach to marketing analytics, campaign optimization, and data-driven decision-making. ATS Keywords: Marketing Analytics, SQL, Data Modeling, Dashboard Automation, Campaign Optimization, Marketing Performance, User Acquisition, A/B Testing, Incrementality Studies, Attribution Models, Cross-Functional Collaboration, Self-Service Analytics, Data Accuracy, KPI Development ASSUMPTION: The interview process at LeasingMarkt.de is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values. The ideal candidate will be prepared to discuss their relevant experiences and demonstrate their ability to contribute to the company's continued success. 🛠️ Tools & Technologies - Modern data stacks (Airflow, dbt, Redshift/Snowflake/BigQuery) - BI tools (e.g., Tableau, Quicksight) - Marketing analytics platforms (e.g., Google Analytics, Ad platforms) - Project management and collaboration tools (e.g., Asana, Jira) - Office suite (e.g., Microsoft Office, Google Workspace) ASSUMPTION: The ideal candidate will have experience working with the relevant tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Customer-centricity: LeasingMarkt.de prioritizes the needs and preferences of its customers, striving to provide a seamless and convenient leasing experience. - Innovation: The company embraces new technologies and approaches to stay ahead in the rapidly evolving automotive and online marketplace industries. - Collaboration: LeasingMarkt.de fosters a culture of teamwork and cross-functional collaboration to drive success and continuous improvement. - Integrity: The company upholds the highest ethical standards in its business practices and interactions with customers, partners, and employees. Work Style: - Agile and adaptable, with a focus on continuous learning and improvement. - Data-driven and analytical, with a strong emphasis on evidence-based decision-making. - Collaborative and team-oriented, with a willingness to support and learn from colleagues. - Results-oriented, with a commitment to delivering high-quality work and achieving measurable outcomes. Self-Assessment Questions: 1. How do you approach optimizing marketing campaigns based on data insights, and how have you done so in previous roles? 2. Can you provide an example of a time when you had to collaborate with multiple teams to achieve a common goal, and how did you ensure the success of the project? 3. How do you stay up-to-date with industry trends and new tools in marketing analytics, and how have you applied this knowledge to improve your work? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with LeasingMarkt.de's company values and work style, as well as a willingness to contribute to the company's continued success. ⚠️ Potential Challenges 1. Data Silos: LeasingMarkt.de may face challenges in integrating data from various sources and ensuring data consistency across platforms. The ideal candidate will have experience working with complex data sets and managing data pipelines. 2. Rapidly Evolving Industry: The automotive and online marketplace industries are subject to rapid change and innovation. The ideal candidate will be adaptable and eager to stay up-to-date with the latest trends and best practices in marketing analytics. 3. Cross-Functional Collaboration: The Marketing Analyst role requires close collaboration with various marketing teams, as well as the AS24 Consumer Analytics team. The ideal candidate will be an effective communicator and team player, able to navigate complex organizational structures and build strong working relationships. 4. Work-Life Balance: While LeasingMarkt.de offers flexible working hours and remote work options, the role may require occasional overtime or weekend work to meet project deadlines. The ideal candidate will be able to manage their time effectively and maintain a healthy work-life balance. ASSUMPTION: The potential challenges listed above are inherent to the dynamic and fast-paced nature of the automotive and online marketplace industries. The ideal candidate will be proactive, resourceful, and committed to overcoming these challenges to drive success for LeasingMarkt.de and its customers. 📈 Similar Roles Comparison 1. Marketing Analyst vs. Data Analyst: While both roles focus on data-driven decision-making, the Marketing Analyst role is more focused on campaign optimization, user acquisition, and marketing performance, whereas the Data Analyst role may be more focused on overall business performance and strategic insights. 2. Industry-Specific Context: LeasingMarkt.de operates within the automotive and online marketplace industries, which have unique data and analytics requirements. The ideal candidate will have experience working with automotive data and be familiar with the specific challenges and opportunities within these industries. 3. Career Path Comparison: The Marketing Analyst role at LeasingMarkt.de offers a clear path for career growth and advancement within the marketing analytics team and the broader organization. The ideal candidate will be eager to take on new challenges and contribute to the company's continued success. ASSUMPTION: The ideal candidate will be able to leverage their experience and skills to make a meaningful impact in the Marketing Analyst role at LeasingMarkt.de, while also being open to learning and growing within the company and the broader automotive and online marketplace industries. 📝 Sample Projects 1. Campaign Optimization: Develop and implement A/B tests to optimize marketing campaigns and improve conversion rates, ultimately driving more efficient user acquisition and increased ROI. 2. Incrementality Studies: Conduct studies to measure the incremental impact of marketing campaigns and channels, enabling data-driven budget allocation and resource optimization. 3. Attribution Modeling: Build and refine attribution models to accurately attribute user acquisition and revenue to specific marketing channels and campaigns, ensuring optimal resource allocation and maximizing marketing effectiveness. ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Marketing Analyst may lead at LeasingMarkt.de. The ideal candidate will be proactive, innovative, and eager to take on new projects and challenges to drive success for the company and its customers. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most important responsibilities for this role, and how they fit into the broader marketing analytics team and the company's overall goals? 2. Team Structure: How is the marketing analytics team structured, and how does it collaborate with other teams within the company, such as the AS24 Consumer Analytics team and the various marketing teams? 3. Data Infrastructure: Can you provide more details about the company's data infrastructure, and how the Marketing Analyst role will contribute to its development and maintenance? 4. Company Culture: How would you describe the company culture, and how does it support the success of the Marketing Analyst role and the broader organization? 5. Professional Development: What opportunities are available for professional development and career advancement within the marketing analytics team and the broader organization? ASSUMPTION: The key questions listed above are designed to help the candidate better understand the Marketing Analyst role, the company's data infrastructure, and the broader organizational context. The ideal candidate will be proactive, inquisitive, and eager to learn more about the company and the role. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: LeasingMarkt.de Careers 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for the interview by researching LeasingMarkt.de's industry, business model, and company culture. 4. Be ready to discuss your approach to marketing analytics, campaign optimization, and data-driven decision-making. 5. Follow up with the hiring manager or HR team after the interview, expressing your interest in the role and any additional questions you may have. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.