📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Maine State Credit Union
🔹 Location: Farmingdale, ME
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (possible hybrid opportunity after training)
🚀 Job Overview
Key aspects of this role include:
- Analyzing internal data and trends to identify growth opportunities
- Collaborating with various departments to gather and interpret data
- Presenting findings and recommendations to senior leadership
- Staying up-to-date with market trends and competitive information
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively present complex data to non-technical audiences.
📋 Key Responsibilities
✅ Examine internal data and trends to identify patterns and opportunities
✅ Layer in outside market and competitive information to inform decision-making
✅ Collaborate with various departments to gather and interpret data
✅ Present findings and recommendations to senior leadership and stakeholders
✅ Stay up-to-date with market trends and competitive information
ASSUMPTION: This role requires a proactive approach to data analysis and a strong attention to detail to ensure accurate and insightful findings.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Data Analytics, Statistics, Economics, Business, or a related field.
Experience: 2+ years of experience in marketing analytics, research, or a similar role (financial services or credit union experience a plus).
Required Skills:
- Strong analytical thinking and problem-solving skills
- Excellent written and verbal communication skills
- Proficient in Excel, Access, PowerPoint, and Power BI
- Experience with marketing platforms (e.g., Google Analytics, MCIF, email marketing tools, Spout Social, SEMRush)
Preferred Skills:
- Experience in the financial services or credit union industry
- Fluency in SQL or other data querying languages
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and a strong understanding of marketing principles are essential for success in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Analyst with 2-5 years of experience in Maine)
Benefits:
- Employer-subsidized medical, dental, and vision insurance
- HSA with generous employer contribution
- Employer-funded HRA
- 100% employer-paid life, short-term disability, and long-term disability insurance
- Accident insurance
- Competitive wages with annual evaluations and compensation adjustments
- 401(k) employer match and annual discretionary contribution
- Generous PTO with immediate accruals, plus 8 hours of birthday PTO and 12 paid holidays
- Paid parental leave
- Education reimbursement up to $5,000 annually for undergraduate degree
- Opportunities to volunteer in local communities
- 100% employer-paid Employee Assistance Program (EAP) with 8 free mental health sessions
- Wellness reimbursement of up to $150
- Free coffee, tea, and hot chocolate, and an abundance of food
Working Hours: 40 hours per week, with a possible hybrid opportunity after training
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst with 2-5 years of experience in Maine. Actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 1935
Company Description:
- Maine State Credit Union is devoted to improving its members' financial lives, not just the bottom line.
- Membership means better service, with a friendly greeting in the lobby and seamless online technology access.
- The company offers a broad variety of financial tools to help members reach their personal and business goals.
Company Specialties:
- Savings & Checking Accounts
- Mortgages
- Auto Loans
- Credit Cards
Company Website: http://www.mainestatecu.org
ASSUMPTION: Maine State Credit Union is a member-owned financial cooperative that prioritizes its members' financial well-being over profit.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the SVP of Marketing
Work Arrangement: On-site, with a possible hybrid opportunity after training
Growth Opportunities:
- Potential career progression into senior marketing or data analytics roles
- Opportunities to work on high-impact projects and influence strategic decision-making
- Chance to develop expertise in the financial services industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career in marketing or data analytics.
🌍 Location & Work Environment
Office Type: On-site, with a possible hybrid opportunity after training
Office Location(s): Farmingdale, ME
Geographic Context:
- Farmingdale is a small town in Maine with a population of approximately 8,000 people.
- The area offers a mix of rural and suburban living, with easy access to outdoor recreation and cultural attractions.
- Maine State Credit Union's Farmingdale office is located at the Farmingdale Ops Center.
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Maine State Credit Union is collaborative and supportive, with a focus on work-life harmony.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager (SVP of Marketing)
- Final interview with senior leadership
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and presentation abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to data analysis and present a sample analysis or project from your past experience.
- Research Maine State Credit Union and be ready to discuss how your values align with the company's mission.
ATS Keywords: Marketing Analytics, Research, Data Analysis, Google Analytics, MCIF, Email Marketing, Spout Social, SEMRush, Excel, Access, PowerPoint, Power BI, Problem-Solving, Communication
ASSUMPTION: The interview process at Maine State Credit Union is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- MCIF
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Spout Social
- SEMRush
- Excel
- Access
- PowerPoint
- Power BI
ASSUMPTION: The tools and technologies listed are essential for success in this role and may be used throughout the application process.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Collaboration
- Innovation
- Excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have a strong commitment to improving the financial lives of members?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a data-driven approach to problem-solving and decision-making?
ASSUMPTION: Maine State Credit Union values candidates who are passionate about improving members' financial lives, collaborative, and data-driven in their approach to work.
⚠️ Potential Challenges
- Working with large datasets and ensuring data accuracy
- Communicating complex data insights to non-technical stakeholders
- Balancing multiple projects and priorities
- Adapting to a hybrid work arrangement after training
ASSUMPTION: These challenges are common in marketing analytics roles and can be overcome with strong problem-solving skills, attention to detail, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Data Analyst position in the financial services industry.
- However, this role is unique in its focus on improving members' financial lives and the company's member-owned structure.
- Career progression may include roles such as Senior Marketing Analyst, Marketing Manager, or Data Analytics Manager.
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on member improvement and unique company structure make it a distinct opportunity.
📝 Sample Projects
- Analyzing member data to identify trends and opportunities for targeted marketing campaigns
- Evaluating the effectiveness of existing marketing channels and strategies
- Developing and presenting data-driven recommendations to senior leadership and stakeholders
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the Marketing Analyst role at Maine State Credit Union.
❓ Key Questions to Ask During Interview
- How does this role contribute to Maine State Credit Union's mission to improve members' financial lives?
- What are the most pressing challenges facing the marketing department, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for a Marketing Analyst at Maine State Credit Union?
- How does the company balance work-life harmony for its employees?
ASSUMPTION: These questions are designed to assess the role's impact, challenges, growth opportunities, and work-life balance at Maine State Credit Union.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Maine State Credit Union and practicing your data analysis presentation.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
