Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Essity

🔹 Location: Santo Domingo, Dominican Republic

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 19, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and implementing brand strategies specific to the country
• Supporting marketing activities such as advertising, promotions, and market research
• Collaborating with cross-functional teams to achieve business objectives
• Analyzing data and providing insights to inform decision-making

ASSUMPTION: This role requires a balance of creative thinking and analytical skills, with a strong focus on business outcomes.

📋 Key Responsibilities

✅ Manage and implement brand strategies specific to the country, ensuring compliance with corporate guidelines

✅ Support and follow up on the execution of marketing strategies (sampling, media strategy) to strengthen the business in the Dominican Republic and Puerto Rico

✅ Manage the production and delivery of trade marketing tools for in-store category development, such as samples, point-of-purchase materials, and printed tools

✅ Support and collaborate on administrative tasks for cost-zero requests, store openings, sales samples, point-of-purchase materials, displays, and price loading in Bizagi and SolPeds

✅ Support the training of different teams on category generalities (portfolio changes, launches, etc.)

✅ Support the sales and trade teams in the product coding process for new products

✅ Consolidate surveys and manage in-house research processes, coordinating the delivery of consumer study samples

✅ Support brand events, including launches

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and administrative tasks to support the marketing function.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Administration, Industrial Engineering, or a related field

Experience: At least one year of experience in a similar role

Required Skills:

• Creative thinking and problem-solving skills
• Strong business acumen and focus
• Knowledge of digital communication tools and platforms
• Intermediate Excel skills and proficiency in Office tools
• Ability to work collaboratively and manage multiple projects

Preferred Skills:

• Experience in the consumer goods industry
• Fluency in English

ASSUMPTION: Candidates with relevant experience in marketing, even if they do not meet the exact education requirements, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Essity offers competitive salaries, with an estimated range of USD 25,000 - 35,000 per year for this entry-level position in the Dominican Republic. This estimate is based on market research and industry standards for similar roles in the region.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Essity products
• Opportunities for professional development and growth

Working Hours: Full-time position, with standard office hours Monday through Friday

ASSUMPTION: Salary and benefits packages may vary depending on individual qualifications and company policies.

📌 Applicant Insights

🔍 Company Context

Industry: Essity is a leading global hygiene and health company, operating in the manufacturing sector. They specialize in personal care, baby care, and medical solutions, with a strong presence in both consumer and professional markets.

Company Size: Essity is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Essity's roots trace back to 1849, with the acquisition of the Swedish company Mölnlycke in 1975. Today, they operate in over 150 countries, caring for the well-being of more than 1 billion people every day.

Company Description:

• Essity is committed to breaking barriers to well-being, enabling customers and consumers to lead fuller lives at all stages
• The company empowers employees to excel together in a winning culture motivated by a powerful purpose
• Essity fosters a sustainable work-life balance, with flexibility for both employees and employers

Company Specialties:

• Personal care (TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Zewa)
• Baby care (Tork, Lotus, Modibodi, Zewa)
• Incontinence care (TENA, JOBST, Lotus, Modibodi, Zewa)
• Feminine care (Libresse, Lotus, Modibodi, TOM Organic)
• Medical solutions (Cutimed, JOBST, Zewa)
• Away from home tissue (Tork, Zewa)
• Consumer tissue (Tork, Zewa)
• Medtech (Cutimed, JOBST)

Company Website: http://www.essity.com/Careers/

ASSUMPTION: Essity's extensive product portfolio and global presence offer diverse career opportunities and exposure to various markets and brands.

📊 Role Analysis

Career Level: This role is an entry-level position within the marketing function, offering opportunities for growth and development within the company.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager for the region and collaborate with cross-functional teams, including sales, trade marketing, and product management.

Work Arrangement: This is an on-site position based in Santo Domingo, Dominican Republic. However, Essity offers flexible work arrangements and remote work options for eligible roles.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into different markets or product categories
• Development of leadership and management skills

ASSUMPTION: Successful candidates will have the opportunity to grow within the company, gaining experience in various aspects of marketing and potentially moving into management roles.

🌍 Location & Work Environment

Office Type: Essity's offices are modern and collaborative workspaces, designed to foster creativity and productivity.

Office Location(s): Santo Domingo, Dominican Republic

Geographic Context:

• Santo Domingo is the capital and largest city of the Dominican Republic, with a population of over 3 million people
• The city offers a mix of historical sites, cultural attractions, and modern amenities
• Santo Domingo has a tropical climate, with warm temperatures year-round

Work Schedule: Standard office hours, Monday through Friday, with the possibility of flexible arrangements for eligible roles

ASSUMPTION: Essity's work environment encourages collaboration, innovation, and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Creativity and innovation
• Business acumen and commercial awareness
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your marketing analytics work and insights to discuss during the interview
• Research Essity's products, markets, and competitors to demonstrate your understanding of the industry

ATS Keywords: Marketing, Analytics, Brand Management, Consumer Goods, Digital Communication, Market Research, Advertising, Promotions, Sales Support, Trade Marketing, Category Development, Training, Collaboration, Project Management, Consumer Insights, Event Support

ASSUMPTION: Essity's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, creativity, and business acumen.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required, but candidates with relevant experience may have an advantage.

👔 Cultural Fit Considerations

Company Values:

• Break barriers to well-being
• Empower employees to excel together
• Winning culture motivated by a powerful purpose

Work Style:

• Collaborative and inclusive
• Focused on innovation and continuous improvement
• Results-driven and data-informed

Self-Assessment Questions:

• How have you demonstrated your ability to break barriers to well-being in previous roles or projects?
• Can you describe a time when you empowered a team to excel together, and what was the outcome?
• How do you approach continuous learning and improvement in your work?

ASSUMPTION: Candidates who align with Essity's values and work style will be more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with competing priorities
• Managing multiple projects and deadlines simultaneously
• Adapting to changes in the market and business strategy
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results.

📈 Similar Roles Comparison

• Marketing Coordinator: More focused on tactical execution and event planning, with less emphasis on data analysis and strategic planning
• Market Research Analyst: Primarily focused on data collection, analysis, and insights, with less involvement in marketing strategy and execution
• Senior Marketing Manager: More senior role with broader responsibilities, including team management and strategic decision-making

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and data analysis, with opportunities for growth and development within the marketing function.

📝 Sample Projects

• Conducting market research to identify consumer trends and preferences in the Dominican Republic and Puerto Rico
• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Analyzing sales data to identify opportunities for category growth and optimization

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from market research and analysis to strategic planning and tactical execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Essity support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Essity measure the success of its marketing campaigns and initiatives?
• What are the most rewarding aspects of working in marketing at Essity?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your marketing analytics work and insights to discuss during the interview
• Research Essity's products, markets, and competitors to demonstrate your understanding of the industry
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if there is any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.