📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Lynx Therapeutics
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceutical Manufacturing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing market trends and consumer behavior to drive marketing strategies
- Evaluating marketing campaign performance and assessing ROI
- Tracking and reporting on key performance indicators (KPIs)
- Collaborating with cross-functional teams to develop and execute marketing initiatives
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to effectively interpret data and convey insights to both technical and non-technical stakeholders.
📋 Key Responsibilities
✅ Conduct market research and analyze consumer behavior to identify trends and opportunities
✅ Evaluate marketing campaigns and assess their return on investment (ROI) using data analysis tools
✅ Track and report on key performance indicators (KPIs) to measure the success of marketing efforts
✅ Assist in developing marketing strategies and plans based on market analysis and campaign performance
✅ Collaborate with cross-functional teams, including sales, product, and management, to drive marketing initiatives
ASSUMPTION: The Marketing Analyst will need to balance both strategic thinking and tactical execution to succeed in this role.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: Proven experience of 2-5 years as a Marketing Analyst or similar role
Required Skills:
- Strong analytical skills and attention to detail
- Proficiency in data analysis tools and techniques
- Excellent communication and presentation skills
- Ability to work effectively in a team environment
- Familiarity with pharmaceutical industry trends and regulations (preferred)
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Knowledge of SQL or other database languages
- Fluency in additional languages (beneficial for global market analysis)
ASSUMPTION: Candidates with experience in the pharmaceutical industry or relevant transferable skills from other industries will be strongly considered.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 per year (based on industry standards for mid-senior level marketing analysts in Charlotte, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lynx Therapeutics operates in the competitive pharmaceutical manufacturing industry, focusing on delivering first-in-class pharmaceuticals and innovative healthcare products.
Company Size: Lynx Therapeutics has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Lynx Therapeutics was founded with a mission to deliver life-changing advances to patients suffering from various diseases.
Company Description:
- Lynx Therapeutics focuses on delivering pharmaceuticals, therapeutics, and innovative healthcare products to patients
- The company aims to overcome deadly or painful disease states, helping patients live better lives
- Lynx Therapeutics is committed to its people, patients, and purpose, providing high-quality medicines across various therapeutic areas
Company Specialties:
- Pharmaceutical manufacturing
- Therapeutic development
- Innovative healthcare products
Company Website: lynxbiotech.com
ASSUMPTION: Lynx Therapeutics' focus on delivering hope to patients through innovative pharmaceuticals and healthcare products creates a mission-driven work environment.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including sales, product, and management.
Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work or adjusted hours.
Growth Opportunities:
- Advancement to Senior Marketing Analyst or Marketing Manager roles
- Expansion into global marketing or product management positions
- Professional development through training, workshops, or certifications
ASSUMPTION: Lynx Therapeutics' mid-sized company structure offers opportunities for career growth and impact within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Lynx Therapeutics' office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Charlotte, North Carolina, United States
Geographic Context:
- Charlotte is the largest city in North Carolina, offering a mix of urban and suburban living
- The city is home to numerous Fortune 500 companies and has a thriving job market
- Charlotte provides a variety of cultural attractions, sports teams, and outdoor recreation opportunities
Work Schedule: The Marketing Analyst will work a standard full-time schedule (40 hours/week), with some flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Charlotte's vibrant job market and diverse cultural scene make it an attractive location for marketing professionals seeking growth opportunities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR department
- In-depth behavioral and technical interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Lynx Therapeutics' mission
- Industry knowledge and understanding of pharmaceutical marketing trends
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data analysis, market research, and campaign evaluation
- Tailor your cover letter to Lynx Therapeutics' mission and values, explaining how your skills and passion align with the company's goals
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Lynx Therapeutics' products and market position
ATS Keywords: Marketing Analyst, Market Research, Data Analysis, Consumer Behavior, Campaign Evaluation, KPI Tracking, Marketing Strategy, Pharmaceutical Industry, Lynx Therapeutics
ASSUMPTION: Lynx Therapeutics' interview process will focus on assessing candidates' analytical skills, communication abilities, and cultural fit, with a strong emphasis on industry knowledge and relevant experience.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Analyst will be expected to proficiently use data analysis tools and marketing automation platforms to effectively perform their job functions.
👔 Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Committed to excellence
Work Style:
- Data-driven decision-making
- Cross-functional collaboration
- Agile and adaptable
- Results-oriented
- Continuous learning and improvement
Self-Assessment Questions:
- How do you stay up-to-date with pharmaceutical industry trends and regulations?
- Can you describe a time when you successfully collaborated with cross-functional teams to drive marketing initiatives?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Lynx Therapeutics values candidates who demonstrate a strong commitment to patient care, a passion for innovation, and a collaborative work style that aligns with the company's mission and values.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution in a fast-paced, dynamic environment
- Adapting to changes in market trends, consumer behavior, and competitive landscape
- Managing multiple projects and priorities with competing deadlines
- Effectively communicating complex data insights to non-technical stakeholders
- Navigating the competitive pharmaceutical manufacturing industry and regulatory environment
ASSUMPTION: The Marketing Analyst will need to be adaptable, results-oriented, and effective in communicating data-driven insights to succeed in this role.
📈 Similar Roles Comparison
- Marketing Analyst vs. Market Research Analyst: While both roles focus on data analysis, the Marketing Analyst role places more emphasis on campaign evaluation and marketing strategy development
- Pharmaceutical industry context: Lynx Therapeutics' focus on delivering first-in-class pharmaceuticals and innovative healthcare products sets it apart from other pharmaceutical manufacturers
- Career path comparison: The Marketing Analyst role can lead to advancement in marketing or expansion into global marketing or product management positions
ASSUMPTION: Candidates should consider their career goals and preferences when comparing similar roles and evaluating their fit with Lynx Therapeutics' mission and values.
📝 Sample Projects
- Conducting a comprehensive market analysis to identify new opportunities for Lynx Therapeutics' product portfolio
- Evaluating the ROI of a recent marketing campaign and presenting findings to the marketing team and senior leadership
- Developing a predictive model to forecast market trends and consumer behavior, enabling proactive marketing strategies
ASSUMPTION: The Marketing Analyst will be expected to work on projects that drive marketing strategies, improve campaign performance, and enhance Lynx Therapeutics' competitive position.
❓ Key Questions to Ask During Interview
- How does Lynx Therapeutics approach innovation in the pharmaceutical industry?
- Can you describe the team structure and dynamics within the marketing department?
- How does Lynx Therapeutics support the professional development and growth of its employees?
- What are the most significant challenges facing the pharmaceutical industry, and how does Lynx Therapeutics address them?
- How does Lynx Therapeutics foster a patient-focused culture, and how can I contribute to that mission?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in Lynx Therapeutics' mission, values, and culture, as well as their commitment to driving marketing strategies that improve patient outcomes.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Lynx Therapeutics' careers page
- Tailor your resume to highlight relevant experience and achievements in data analysis, market research, and campaign evaluation
- Write a compelling cover letter that explains how your skills and passion align with Lynx Therapeutics' mission and values
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Lynx Therapeutics' products and market position
- Follow up with Lynx Therapeutics one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
