Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Service Credit Union

🔹 Location: Portsmouth, NH

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing marketing data to understand campaign performance and member engagement
• Assisting in campaign experimentation to measure revenue impact
• Optimizing growth strategies across key marketing channels
• Identifying new opportunities via data-driven recommendations
• Collaborating with various teams to plan and execute campaigns

ASSUMPTION: This role requires a strong analytical mindset and a solid understanding of marketing technologies and reporting platforms.

📋 Key Responsibilities

✅ Analyze marketing data to understand campaign performance and member engagement

✅ Assist in campaign experimentation to measure revenue impact

✅ Optimize growth strategies across key marketing channels

✅ Identify new opportunities via data-driven recommendations

✅ Collaborate with various teams to plan and execute campaigns

✅ Prepare member lists and collaborate with the Data Analytics department and third-party vendors as needed

✅ Provide recommendations to leadership to adjust strategies and improve ROI

✅ Stay current on marketing analytics trends, tools, and technologies

✅ Identify gaps in data collection and recommend ways to enhance our infrastructure

✅ Bring new ideas to the table to drive growth and efficiency

ASSUMPTION: This role involves a mix of independent work and collaboration with various teams to drive marketing strategies and improve ROI.

🎯 Required Qualifications

Education: Bachelor’s degree in business required

Experience: Minimum three years’ experience in a related field

Required Skills:

• Strong problem solving and analytical skills
• Extensive knowledge of marketing technologies such as Salesforce Marketing Cloud and Segmint
• Extensive knowledge of Reporting Platforms such as Tableau
• Familiarity with database reporting and design including SQL retrievals
• Demonstrate outstanding analytical skills and ability to produce detailed reports for senior management
• Proven market analysis or equivalent skills
• Ability to work independently and in a team environment
• Excellent interpersonal, presentation and organizational skills
• Ability to communicate clearly and effectively verbally and in writing
• Proficient with Excel, Microsoft Outlook, Word, Power point, and various web-based applications

Preferred Skills:

• Experience with data visualization tools
• Knowledge of the banking industry

ASSUMPTION: Candidates should have a strong foundation in data analysis, marketing technologies, and reporting platforms to excel in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year (Based on industry standards for a Marketing Analyst with 2-5 years of experience in the banking industry)

Benefits:

• Great health and dental benefits starting day one!
• PTO, long-term disability, and paid holidays.
• 401k with 8% company contribution after one year of employment.
• Paid leave policy after 12 consecutive months of employment.
• Free confidential mental health support program with Talkspace
• Free identity theft protection through IdentityForce
• Tuition reimbursement.
• Training and career growth opportunities.

Working Hours: Full-time, Monday – Friday, 8:30 – 5:00

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Analyst with 2-5 years of experience in the banking industry. Benefits are comprehensive and include health insurance, retirement plans, and professional development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Service Credit Union is a not-for-profit, member-owned financial cooperative with 50 branch locations in New Hampshire, Massachusetts, North Dakota, and Germany.

Company Size: 501-1,000 employees. As a mid-sized company, Service Credit Union offers a collaborative work environment with opportunities for growth and career development.

Founded: 1957. Service Credit Union has a long history of serving its members and communities, providing a stable and established work environment.

Company Description:

• Service Credit Union is committed to doing what is right for its members to improve financial well-being, support the communities it serves, and create value and enduring relationships.
• The company offers a wide range of financial products and services, including personal loans, mortgage, business services, and credit union services.
• Service Credit Union is dedicated to providing exceptional customer service and fostering a positive work environment for its employees.

Company Specialties:

• Finance and banking services
• Financial services
• Personal loans
• Mortgage
• Business services
• Credit union services

Company Website: http://www.servicecu.org

ASSUMPTION: Service Credit Union is a well-established company in the banking industry, offering a range of financial products and services to its members. The company is committed to providing exceptional customer service and fostering a positive work environment for its employees.

📊 Role Analysis

Career Level: Mid-level. The Marketing Analyst role is a mid-level position that requires a strong foundation in data analysis, marketing technologies, and reporting platforms.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with various teams, including Product, Digital, and Data Analytics.

Work Arrangement: On-site. The Marketing Analyst position is an on-site role based in Portsmouth, NH. However, there may be opportunities for remote work or hybrid arrangements depending on the company's policies and the employee's needs.

Growth Opportunities:

• As a mid-sized company, Service Credit Union offers opportunities for career growth and professional development.
• Employees have the chance to work on various projects and collaborate with different teams, gaining valuable experience and skills.
• The company provides training and career growth opportunities to help employees advance in their careers.

ASSUMPTION: The Marketing Analyst role is a mid-level position with opportunities for career growth and professional development within the company. Employees can gain valuable experience and skills by working on various projects and collaborating with different teams.

🌍 Location & Work Environment

Office Type: Corporate office. The Marketing Analyst position is based in Service Credit Union's corporate office in Portsmouth, NH.

Office Location(s): 3003 Lafayette Rd, Portsmouth, NH 03801, US

Geographic Context:

• Portsmouth, NH is a coastal city with a population of approximately 21,000 people.
• The city is known for its rich history, vibrant arts scene, and outdoor recreation opportunities.
• Portsmouth is located about an hour north of Boston, MA, and about an hour south of Portland, ME.

Work Schedule: Full-time, Monday – Friday, 8:30 – 5:00. The Marketing Analyst position is a full-time role with standard business hours. However, the company may offer flexible work arrangements depending on the employee's needs and the team's requirements.

ASSUMPTION: The Marketing Analyst role is based in Service Credit Union's corporate office in Portsmouth, NH, offering a collaborative work environment with opportunities for growth and career development. The city of Portsmouth provides a rich cultural and recreational experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the Hiring Manager
• On-site interview with the Marketing Manager and other team members
• Final interview with the Director of Marketing

Key Assessment Areas:

• Data analysis and problem-solving skills
• Marketing knowledge and understanding of marketing technologies
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your relevant experience and skills in data analysis, marketing technologies, and reporting platforms
• Include examples of your work, such as marketing reports or data visualizations
• Tailor your resume and cover letter to emphasize your fit for the role and the company
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and teamwork

ATS Keywords: Marketing Analyst, Data Analysis, Marketing Strategy, Campaign Performance, Market Research, Reporting, Data Visualization, Segmentation, Personalization, Collaboration, Problem Solving, Analytical Skills, Salesforce Marketing Cloud, Tableau, SQL, Excel, Communication

ASSUMPTION: The interview process for the Marketing Analyst role will focus on assessing the candidate's data analysis and problem-solving skills, marketing knowledge, communication, and cultural fit. Applicants should highlight their relevant experience and skills and prepare for behavioral interview questions.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Segmint
• Tableau
• SQL
• Excel
• Microsoft Office Suite (Outlook, Word, PowerPoint)

ASSUMPTION: The Marketing Analyst role requires proficiency in various marketing technologies, reporting platforms, and data analysis tools. Candidates should have experience with Salesforce Marketing Cloud, Tableau, SQL, and Excel.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Excellence
• Collaboration
• Innovation

Work Style:

• Collaborative
• Data-driven
• Innovative
• Member-focused

Self-Assessment Questions:

• Do you have a strong passion for data and turning insights into action?
• Are you comfortable working independently and in a team environment?
• Do you thrive in a collaborative, data-driven work environment?
• Are you committed to providing exceptional customer service and fostering a positive work environment?

ASSUMPTION: Service Credit Union values a collaborative, data-driven work environment that focuses on member service and innovation. Candidates should assess their fit with the company's values and work style to ensure a successful and satisfying employment experience.

⚠️ Potential Challenges

• The Marketing Analyst role may require working with large datasets and complex marketing technologies, which can be challenging for candidates without the necessary skills or experience.
• The role may involve tight deadlines and pressure to deliver results, which can be stressful for candidates who struggle with time management or prioritization.
• The company's focus on member service may require candidates to be highly responsive to member needs and feedback, which can be demanding at times.
• The role may involve collaboration with various teams, which can present challenges in communication and coordination.

ASSUMPTION: The Marketing Analyst role presents various challenges, including working with complex data and technologies, managing tight deadlines, and collaborating with multiple teams. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic work environment.

📈 Similar Roles Comparison

• The Marketing Analyst role at Service Credit Union is similar to other marketing analyst positions in the banking industry, focusing on data analysis, campaign performance, and market research.
• However, the role at Service Credit Union may place a greater emphasis on member service and collaboration with various teams, reflecting the company's values and work style.
• Compared to similar roles in other industries, the Marketing Analyst role at Service Credit Union may offer unique opportunities for career growth and professional development within the company.

ASSUMPTION: The Marketing Analyst role at Service Credit Union is similar to other marketing analyst positions in the banking industry but may offer unique opportunities for career growth and professional development within the company. Candidates should research similar roles in the industry to better understand the requirements and expectations of the position.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and opportunities for optimization
• Developing and implementing A/B tests to measure the impact of marketing initiatives on revenue
• Creating targeted member segments for more personalized, relevant marketing
• Leveraging knowledge of human psychology and consumer behavior to enhance targeting and personalization efforts
• Identifying opportunities for cross-selling, upselling, and product recommendations

ASSUMPTION: The Marketing Analyst role at Service Credit Union involves a range of projects focused on data analysis, campaign performance, and market research. Candidates should be prepared to work on various projects and collaborate with different teams to drive marketing strategies and improve ROI.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does the company support the professional development and career growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the Marketing department, and how can this role help address them?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company. Questions about team structure, professional development, priorities, and challenges can provide valuable insights into the role and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis, marketing technologies, and reporting platforms
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and teamwork
• Research the company and the role to demonstrate your interest and understanding
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.