📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Capco
🔹 Location: Charlotte, North Carolina, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with business partners to create engaging content for web, social media, and email marketing
- Managing social media platforms, particularly LinkedIn and Instagram
- Supporting marketing campaigns and coordinating creative requests
- Assisting with marketing communications, including branding, thought leadership, events, and website design
- Working with minimal supervision and managing multiple workflows
ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage various marketing tasks and collaborate effectively with different teams.
📋 Key Responsibilities
✅ Coordinate and execute marketing initiatives in the US and Brazil, focusing on social media content, leadership blogs, and marketing collateral
✅ Work with business partners to create engaging experiences for clients and prospects
✅ Manage social media platforms, especially LinkedIn and Instagram, to prepare engaging social content
✅ Support coordination of marketing campaigns and manage creative requests from the business
✅ Assist with marketing communications, including branding, thought leadership, conferences and events, marketing collateral, and website design
ASSUMPTION: The role may involve occasional overtime or working on projects with tight deadlines, requiring flexibility and adaptability.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 1-3 years of full-time experience in marketing at a marketing or PR agency, high tech firm, financial services/banking institution, professional services, law firm, or similar organization
Required Skills:
- Excellent verbal and written communication skills
- Highly organized, dependable, and able to coordinate and prioritize multiple workflows
- Strong proofreading skills and attention to detail
- Ability to work with relatively little supervision
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Portuguese
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software (e.g., Hootsuite, Buffer, or similar) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Marketing Analyst role with 1-3 years of experience in Charlotte, NC)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Tuition reimbursement
Working Hours: Full-time, 40 hours per week. Occasional overtime may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Capco is a global management and technology consultancy dedicated to the financial services and energy industries. They specialize in driving digital transformation and innovation for their clients.
Company Size: Capco has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: Capco was founded in 1998 and is headquartered in London, UK, with offices in major cities across North America, Europe, Asia, and Latin America.
Company Description:
- Capco operates at the intersection of business and technology, combining innovative thinking with unrivaled industry knowledge to deliver end-to-end data-driven solutions and fast-track digital initiatives.
- The company serves over 100 global organizations in banking and payments, capital markets, wealth and asset management, insurance, and the energy sector.
- Capco's award-winning Be Yourself At Work culture fosters diversity, inclusion, and employee growth.
Company Specialties:
- Banking
- Capital Markets
- Wealth & Investment Management
- Finance
- Risk & Compliance and Technology
- Insurance
- Financial Technology
- Management Consulting
- Business Transformation
- Digital
- Energy
Company Website: http://www.capco.com
ASSUMPTION: Capco's global presence and diverse client portfolio offer opportunities for career growth and exposure to various industries and projects.
📊 Role Analysis
Career Level: This role is suitable for early-career marketing professionals seeking to gain experience in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Analyst will report directly to the Global Marketing Team, collaborating with various business partners across the organization.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.
Growth Opportunities:
- Exposure to global marketing campaigns and cross-functional teams
- Potential to work on high-impact projects and contribute to Capco's strategic vision
- Opportunities for professional development and career advancement within the company
ASSUMPTION: Capco's large size and diverse client portfolio provide ample opportunities for career growth and skill development.
🌍 Location & Work Environment
Office Type: Capco's Charlotte office is located in a modern, collaborative workspace with state-of-the-art facilities.
Office Location(s): 77-79 Great Eastern Street, London, UK EC2A 3HU; 77 Water Street, 10th Floor, New York, NY 10005, US; and other global locations
Geographic Context:
- Charlotte, North Carolina, is a major financial hub with a thriving job market and numerous opportunities for professional growth.
- The city offers a high quality of life, with a diverse cultural scene, vibrant neighborhoods, and easy access to outdoor recreation.
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The standard workweek is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required.
ASSUMPTION: The work environment at Capco's Charlotte office is dynamic, collaborative, and inclusive, fostering a culture of innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the global marketing director
Key Assessment Areas:
- Communication skills and ability to work with various teams
- Organizational skills and ability to manage multiple workflows
- Attention to detail and proofreading skills
- Cultural fit and alignment with Capco's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of Capco's business and the role's requirements in your application materials
- Prepare examples of your marketing work, such as social media campaigns or content pieces, to showcase during the interview
ATS Keywords: Marketing coordination, social media, content creation, project management, communication skills, organizational skills, proofreading, attention to detail, marketing campaigns, thought leadership, branding, event planning, website design
ASSUMPTION: Capco's application process is designed to assess candidates' skills, cultural fit, and ability to contribute to the company's success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Hootsuite, Buffer, or similar)
- Social media platforms (LinkedIn, Instagram, Twitter, etc.)
- Content management systems (CMS) and website design tools
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Client focus
- Excellence
Work Style:
- Dynamic and fast-paced environment
- Cross-functional team collaboration
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple workflows
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you able to manage multiple projects and prioritize your workload effectively?
- Do you have strong communication skills and the ability to work with various teams?
- Are you passionate about marketing and eager to learn and grow in your role?
ASSUMPTION: Capco values diversity, inclusion, and a strong cultural fit, seeking candidates who align with their mission and values.
⚠️ Potential Challenges
- Managing multiple workflows and prioritizing tasks effectively
- Working with tight deadlines and occasional overtime
- Adapting to a dynamic and fast-paced work environment
- Collaborating with various teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day marketing tasks and may have less strategic input than the Marketing Analyst role
- Marketing Manager: Oversees marketing campaigns and teams, with more responsibility for strategy and leadership than the Marketing Analyst role
- Career Path: Marketing Analyst → Marketing Coordinator → Marketing Manager → Marketing Director → Vice President of Marketing
ASSUMPTION: The Marketing Analyst role offers a unique blend of tactical and strategic marketing responsibilities, providing opportunities for growth and development.
📝 Sample Projects
- Managing a social media campaign to promote a Capco event or webinar
- Creating and distributing thought leadership content, such as blogs or whitepapers, to establish Capco's expertise in the industry
- Coordinating marketing materials for a Capco conference or event, including branding, collateral, and logistics
ASSUMPTION: These sample projects illustrate the diverse range of marketing tasks and responsibilities that the Marketing Analyst may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Capco's overall marketing strategy and business goals?
- What opportunities are there for professional development and growth within the company?
- How does Capco support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into Capco's culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your marketing work, such as social media campaigns or content pieces, to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
