Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Prodigy Education

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Analyzing campaign performance and providing data-driven recommendations to inform marketing investments.
• Designing, executing, and evaluating statistically sound experiments to assess the impact of marketing strategies.
• Improving data accessibility by building and maintaining dashboards that track key KPIs.
• Collaborating with diverse teams to champion a culture of data-driven decision-making.
• Working proactively with marketing leaders to uncover user behavior insights and optimize marketing messaging.

ASSUMPTION: This role requires a strong analytical mindset, familiarity with marketing metrics, and experience with experimental frameworks. The ideal candidate will be comfortable working with large datasets and collaborating with various teams to drive decision-making and optimize marketing channels.

📋 Key Responsibilities

✅ Work proactively with marketing leaders to analyze campaign performance, channel ROI, and user acquisition funnels. Provide recommendations that inform our marketing investments and help shape the broader marketing strategy.

✅ Use analytical techniques to uncover user behavior insights, optimize marketing messaging, and enhance our marketing initiatives across different channels.

✅ Design, execute, and evaluate statistically sound experiments to assess the impact of marketing strategies. Provide high-quality insights that help the team fine-tune campaign elements for the best results.

✅ Improve data accessibility for the marketing organization by building and maintaining dashboards that track key KPIs—ensuring stakeholders can quickly visualize performance, spot trends, and discover actionable insights.

✅ Champion data quality & best practices, collaborating closely with data teams and marketing teams to maintain data accuracy across platforms (e.g., Facebook, Youtube).

✅ Translate data findings and statistical models into clear, concise insights tailored for non-technical audiences. Help guide marketing and cross-functional teams to make informed, data-driven decisions.

✅ Uphold knowledge of best practices in marketing analytics to elevate the entire organization’s understanding. Collaborate with diverse teams—data scientists, product managers, marketing managers, etc.—to champion a culture of data-driven decision-making.

ASSUMPTION: The responsibilities listed above are essential for driving marketing success and require a strong analytical skillset, as well as the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field.

Experience: 3+ years of experience in marketing analytics and experimentation, translating insights into strategic improvements and measurable business outcomes.

Required Skills:

• Proven track record of supporting key decisions through channel attribution, forecasting, and robust A/B testing.
• Passionate about using analytics and experimentation paired with strong organization and time management skills to drive impact in fast-paced marketing environments.
• Skilled in cross-channel measurement techniques (MMM, MTA, web analytics), experimental design (lift and geo testing), and digital attribution methods.
• Proficient in SQL for querying large datasets and extracting insights; working knowledge of Python/R for statistical analysis and automation.
• Familiar with event tracking platforms such as Facebook and YouTube, and knowledgeable in digital tagging/tracking across web and app environments.
• Experienced in building marketing performance dashboards using tools like Tableau, Looker, and Sigma.
• Strong understanding of customer behavior, conversion funnels, and KPIs across channels, including paid search, social, and email.
• Excellent communicator who distills complex analytics into actionable insights for marketing stakeholders. Highly collaborative and open to feedback to continuously refine processes and outputs.

Preferred Skills:

• Experience in Cloud Ecosystems: Familiarity with AWS or GCP for data storage and analytics.
• Intermediate Experimentation & Modelling: Experience with attribution modeling, advanced forecasting, and data science techniques.
• Spark & Distributed Computing: Comfort working with large datasets using Spark or similar technologies.
• Non-traditional Background: We value diverse paths into the analytics field.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should possess a strong analytical mindset, experience with marketing metrics, and a proven track record in supporting key decisions through robust testing.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Analyst role in Toronto, the estimated salary range is CAD 80,000 - 120,000 per year. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Comprehensive health, dental, and vision coverage.
• Retirement savings plan with company matching.
• Employee assistance program.
• Generous time off policies, including vacation, sick days, and paid holidays.
• Flexible work arrangements and remote work options.
• Professional development opportunities and tuition reimbursement.
• Access to company-sponsored events and team-building activities.

Working Hours: Full-time, Monday to Friday, with flexible hours and the option to work remotely up to two days per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may be updated based on the company's policies and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Prodigy Education operates in the educational technology (EdTech) industry, focusing on game-based learning to help students love learning.

Company Size: Prodigy Education has 201-500 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Prodigy Education was founded in 2011, giving it over a decade of experience in the EdTech industry.

Company Description:

• Prodigy Education is a global leader in game-based learning, with a mission to help every student in the world love learning.
• The company's flagship product, Prodigy Math, is used by almost one million teachers a year and has won numerous consumer awards.
• Prodigy Education maximizes student engagement and is completely zero-cost for all educators, supporting differentiated instruction.

Company Specialties:

• Game Development
• Education Technology
• Game-based learning
• Video Game Development
• Computer Games

Company Website: https://www.prodigygame.com/main-en/

ASSUMPTION: Prodigy Education's focus on game-based learning and positive educational outcomes makes it an attractive place to work for individuals passionate about education and technology.

📊 Role Analysis

Career Level: The Marketing Analyst role is a mid-level position, requiring 3+ years of experience in marketing analytics and experimentation.

Reporting Structure: The Marketing Analyst will report directly to the Marketing Manager and collaborate with various teams, including data engineers, product managers, and other data professionals.

Work Arrangement: This role offers a hybrid work arrangement, with employees working on-site two to three days per week and remotely for the remainder of the time.

Growth Opportunities:

• Prodigy Education offers professional development opportunities and tuition reimbursement, providing employees with the chance to grow both personally and professionally.
• The company's rapid growth and expansion present numerous internal mobility opportunities for employees looking to advance their careers.
• Working on award-winning products that impact millions of students worldwide offers a unique chance to make a significant difference in the education sector.

ASSUMPTION: The Marketing Analyst role at Prodigy Education offers a unique opportunity to work on innovative products and make a real impact on students' lives while growing both personally and professionally.

🌍 Location & Work Environment

Office Type: Prodigy Education's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 144 Front St W, Suite 400, Toronto, Ontario, CA

Geographic Context:

• Toronto is the capital of the province of Ontario and the most populous city in Canada, with a diverse and multicultural population.
• The city is known for its vibrant arts and culture scene, as well as its numerous parks and recreational opportunities.
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: The Marketing Analyst role follows a standard workweek, with flexible hours and the option to work remotely up to two days per week.

ASSUMPTION: Prodigy Education's Toronto office provides a modern, collaborative work environment, and the city of Toronto offers a diverse and vibrant cultural experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening with the hiring manager or a member of the HR team.
• Technical assessment or case study, depending on the role.
• Final round interview with key stakeholders, including the hiring manager and team members.
• Background check and reference checks for the final candidate.

Key Assessment Areas:

• Analytical skills and problem-solving abilities.
• Familiarity with marketing metrics and experimental frameworks.
• Communication and collaboration skills, with the ability to work effectively with various teams and stakeholders.
• Cultural fit and alignment with Prodigy Education's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Analyst role.
• Demonstrate your understanding of Prodigy Education's mission and products by explaining how your skills and experience align with the company's goals.
• Prepare for behavioral and situational interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit.
• Research Prodigy Education's products, company culture, and industry trends to show your enthusiasm and preparation for the role.

ATS Keywords: Marketing Analytics, Data Analysis, A/B Testing, SQL, Python, Digital Attribution, Dashboard Building, User Behavior Insights, Statistical Analysis, Cross-Channel Measurement, Experimental Design, Customer Behavior, Conversion Funnels

ASSUMPTION: The interview process for the Marketing Analyst role at Prodigy Education is designed to assess the candidate's analytical skills, problem-solving abilities, and cultural fit, with a focus on behavioral and situational interview questions.

🛠️ Tools & Technologies

• SQL and Python for querying large datasets and extracting insights.
• Tableau, Looker, and Sigma for building marketing performance dashboards.
• Facebook, YouTube, and other digital tracking platforms for event tracking and digital tagging/tracking.
• AWS or GCP for data storage and analytics (preferred).
• Spark or similar technologies for working with large datasets (preferred).

ASSUMPTION: The tools and technologies listed above are essential for success in the Marketing Analyst role at Prodigy Education, with a preference for candidates with experience in cloud ecosystems, Spark, and distributed computing.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Prodigy Education is committed to helping every student in the world love learning and believes that learning should be as fun as playing a video game.
• Inclusive: The company values diversity, equity, and inclusion, and strives to create an environment where all employees feel valued and respected.
• Collaborative: Prodigy Education fosters a culture of collaboration and teamwork, with employees working together to achieve common goals.

Work Style:

• Prodigy Education offers a hybrid work arrangement, with employees working on-site two to three days per week and remotely for the remainder of the time.
• The company values work-life balance and provides employees with the flexibility to manage their schedules as needed.
• Prodigy Education encourages a growth mindset and empowers employees to take ownership of their professional development.

Self-Assessment Questions:

• Do you share Prodigy Education's mission to help every student in the world love learning, and are you passionate about using analytics and experimentation to drive marketing success?
• Are you comfortable working in a hybrid environment, with a balance of on-site and remote work?
• Do you have a growth mindset and a strong desire to learn and develop both personally and professionally?

ASSUMPTION: Prodigy Education's cultural values and work style make it an attractive place to work for individuals who are passionate about education, technology, and collaboration, and who are committed to helping the company achieve its mission.

⚠️ Potential Challenges

• The Marketing Analyst role requires a strong analytical mindset and experience with marketing metrics, which may present a steep learning curve for candidates new to the field.
• Prodigy Education is a rapidly growing company, which may result in a fast-paced work environment and the need to adapt to change quickly.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The company's focus on game-based learning and positive educational outcomes may require candidates to work on weekends or evenings to accommodate students' schedules.

ASSUMPTION: The potential challenges listed above are essential for candidates to consider when applying for the Marketing Analyst role at Prodigy Education, and should be weighed against the unique opportunities and benefits the role offers.

📈 Similar Roles Comparison

• The Marketing Analyst role at Prodigy Education is similar to other marketing analytics positions in the EdTech industry, with a focus on game-based learning and positive educational outcomes.
• Compared to other marketing analytics roles, this position offers a unique opportunity to work on award-winning products that impact millions of students worldwide.
• Career paths for Marketing Analysts at Prodigy Education may include advancement to Senior Marketing Analyst, Marketing Manager, or other related roles within the company.

ASSUMPTION: The Marketing Analyst role at Prodigy Education offers a unique opportunity to work on innovative products and make a real impact on students' lives while growing both personally and professionally, with career advancement opportunities tailored to the individual's skills and interests.

📝 Sample Projects

• Analyzing campaign performance for Prodigy Math, Prodigy English, or other Prodigy Education products to optimize marketing investments and improve user acquisition funnels.
• Designing and executing experiments to assess the impact of marketing strategies, such as A/B testing for website layout, email content, or social media advertising.
• Building and maintaining dashboards to track key KPIs for Prodigy Education products, allowing stakeholders to quickly visualize performance, spot trends, and discover actionable insights.

ASSUMPTION: The sample projects listed above are essential for success in the Marketing Analyst role at Prodigy Education, and provide candidates with a clear understanding of the responsibilities and expectations of the position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Marketing team, and how the Marketing Analyst role fits into the broader organization?
• What are the most pressing challenges facing the Marketing team, and how can the Marketing Analyst contribute to addressing them?
• How does Prodigy Education support the professional development and growth of its employees, and what opportunities are available for the Marketing Analyst to advance their career?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support employees' needs and preferences?
• How does Prodigy Education measure the success of its marketing initiatives, and what key metrics and KPIs are most important for the Marketing Analyst to track and optimize?

ASSUMPTION: The key questions listed above are essential for candidates to ask during the interview process for the Marketing Analyst role at Prodigy Education, and will help them better understand the company's culture, values, and expectations for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://www.prodigygame.com/main-en/jobs/
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Marketing Analyst role.
• Prepare for behavioral and situational interview questions that focus on your analytical skills, problem-solving abilities, and cultural fit.
• Research Prodigy Education's products, company culture, and industry trends to show your enthusiasm and preparation for the role.
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.