📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: Visa
🔹 Location: Foster City, California
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of client programs optimizing Visa marketing platforms
- Managing agency partners and providing project management support
- Collaborating cross-functionally to maintain clear communications and secure internal stakeholder alignment
- Participating in ideation and development of custom marketing programs across Visa platforms and sponsorship assets
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Supporting the sell-in and execution of B2B and/or B2C marketing programs for clients
✅ Managing agency partners during client program development
✅ Providing project management support, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics
✅ Assisting with business development, including compilation of proposals
✅ Working cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals
✅ Participating in ideation and development of custom marketing programs across Visa platforms and sponsorship assets
✅ Developing and routing legal agreements and purchase orders
✅ Managing project timelines and budgets
✅ Tracking and managing results of multiple ongoing projects
ASSUMPTION: This role involves a significant amount of administrative tasks and requires strong project management skills to ensure projects are delivered on time and within budget.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 2 or more years of work experience
Required Skills:
- Proven history of effective teamwork with both internal colleagues and external clients
- Proficient in Microsoft PowerPoint and Excel
- Strong written and oral communication skills
- Ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings
Preferred Skills:
- 3 or more years of work experience with a Bachelor's Degree or more than 2 years of work experience with an Advanced Degree
- Work experience closely related to marketing and project management
- Prior experience coordinating cross-functional, end-to-end projects that included a high level of detail
- Team player who is able to work on multi-part projects across teams and able to ensure project deadlines and budgets are met
- Ability and initiative to self-manage and prioritize when necessary and ability to multitask to support multiple efforts as needed
- Experience running meetings with internal and external customers and users
- Positive relationship management skills and ability to influence decision makers both internally and externally
- Client-facing experience
- Digital marketing experience
ASSUMPTION: While a Bachelor's Degree is required, candidates with an Advanced Degree and relevant experience may be preferred.
💰 Compensation & Benefits
Salary Range: $84,600 - $149,550 per year
Benefits:
- Medical, Dental, Vision
- 401(k), FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness Program
Working Hours: Varies upon the needs of the department
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for a Marketing Analyst role at Visa.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has 10,001+ employees, making it a large enterprise. This means there are ample opportunities for career growth and diverse teams to collaborate with.
Founded: Visa was founded in 1958 and has since grown into a publicly traded company (NYSE: V).
Company Description:
- Visa is a global payments technology company that enables fast, secure, and reliable digital currency transactions
- The company connects consumers, merchants, financial institutions, and government entities across more than 200 countries and territories
- Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
Company Specialties:
- Global payments technology
- Digital currency transactions
- Cross-border payments
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer applicants diverse career opportunities and exposure to international markets.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in marketing or a related field.
Reporting Structure: The Marketing Analyst reports to the U.S. Marketing Services team and works closely with cross-functional teams, agency partners, and clients.
Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the hiring manager.
Growth Opportunities:
- Potential to work on high-impact projects and collaborate with diverse teams
- Opportunity to develop skills in project management, client management, and marketing strategy
- Possibility to advance to senior roles within the marketing organization
ASSUMPTION: This role offers growth opportunities through exposure to various projects, teams, and clients, as well as potential advancement within the marketing organization.
🌍 Location & Work Environment
Office Type: Visa's Foster City headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 900 Metro Center Blvd, Foster City, California, US
Geographic Context:
- Foster City is a suburban city in San Mateo County, California, with a population of approximately 33,000
- The city is known for its high-quality of life, excellent schools, and numerous parks and recreational facilities
- Foster City is conveniently located near major highways and public transportation, providing easy access to nearby cities and attractions
Work Schedule: The work schedule for this role varies upon the needs of the department.
ASSUMPTION: Foster City offers a pleasant work environment with a suburban feel, while still being conveniently located near major cities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with cross-functional team members
- Final interview with the hiring manager or a senior team member
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Project management skills and attention to detail
- Client management and relationship-building skills
Application Tips:
- Highlight relevant marketing and project management experience in your resume
- Tailor your cover letter to demonstrate your understanding of Visa's business and how your skills align with the role
- Prepare examples of successful marketing campaigns or projects you've worked on, emphasizing your role and the outcomes achieved
ATS Keywords: Marketing, Project Management, Client Management, Cross-functional Teams, Agency Partners, Marketing Platforms, Digital Marketing, Business Development, Proposals, Budget Management, Analytics
ASSUMPTION: Visa's interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and project management abilities.
🛠️ Tools & Technologies
- Microsoft PowerPoint
- Microsoft Excel
- Project management software (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and teams the Marketing Analyst works with.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive
- Innovative
- Trustworthy
- One Visa
Work Style:
- Collaborative
- Agile
- Data-driven
- Results-oriented
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have strong project management skills and attention to detail?
- Are you able to manage multiple projects and deadlines effectively?
- Do you have a customer-centric mindset and a passion for delivering exceptional results?
ASSUMPTION: Visa values candidates who are collaborative, innovative, and customer-focused, with strong project management skills and a data-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including external agency partners and clients
- Navigating a large, global organization with complex processes and systems
- Adapting to a hybrid work environment with varying expectations for on-site presence
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other marketing analyst roles, this position offers more exposure to client management and business development
- Visa's global presence provides opportunities to work on international marketing campaigns and projects
- This role may have more responsibility for project management and stakeholder communication than similar roles at smaller organizations
ASSUMPTION: This role offers unique opportunities for growth and exposure to international markets, but may also come with more responsibility and complexity than similar roles at smaller organizations.
📝 Sample Projects
- Developing and executing a co-marketing campaign with a major merchant client to promote a new Visa product
- Managing the end-to-end process for a client's marketing program, including intake, creative development, approvals, and post-campaign analytics
- Compiling a comprehensive proposal for a potential client, including market research, strategy, and creative concepts
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Marketing Analyst role at Visa.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams and departments within Visa?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Visa support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and performance expectations for the Marketing Analyst role at Visa.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant marketing and project management experience
- Tailor your cover letter to demonstrate your understanding of Visa's business and how your skills align with the role
- Prepare examples of successful marketing campaigns or projects you've worked on, emphasizing your role and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
