📌 Core Information
🔹 Job Title: Marketing Analyst
🔹 Company: First American Equipment Finance
🔹 Location: Rochester, New York, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Serving as a foundational stepping stone towards becoming a Marketing Manager
- Gaining comprehensive knowledge and experience in marketing
- Preparing to lead strategic initiatives for sales teams
- Working collaboratively with Marketing and Sales colleagues companywide
ASSUMPTION: This role is ideal for early-career marketing professionals seeking to grow and develop their skills in a dynamic, high-performance culture.
📋 Key Responsibilities
✅ Gain comprehensive knowledge and experience in marketing
✅ Prepare to lead strategic initiatives for sales teams
✅ Write, design, and produce original thought leadership content
✅ Execute strategic campaigns that drive business
✅ Deepen use of marketing tools
✅ Collaborate with Marketing and Sales colleagues companywide
ASSUMPTION: This role requires a strong attention to detail, organizational skills, and proactive communication style to succeed in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree preferred, or equivalent combination of education, training, and experience
Experience: At least 2 years of marketing experience
Required Skills:
- Ability to independently generate and execute on ideas
- Strong attention to detail, organizational skills, and proactive communication style
- Interest in gaining a deep knowledge of both content writing and design skills
- Ability to work collaboratively, build group consensus, and deliver on commitments
- Ability to reinforce the value of marketing using data to support goal achievement
Preferred Skills:
- Experience with Canva, InDesign, event management, and B2B marketing
ASSUMPTION: Candidates with relevant marketing experience and a strong portfolio showcasing their content writing and design skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,500 - $70,000 per year
Benefits:
- 401(k) Match
- Free On-site Gym
- Paid Parental Leave
- Subsidized Childcare
- Flexible Hybrid Schedule
Working Hours: Full-time, with a flexible hybrid schedule
ASSUMPTION: The salary range provided is based on industry standards for marketing analysts with 2-5 years of experience in the Rochester, NY area.
📌 Applicant Insights
🔍 Company Context
Industry: First American Equipment Finance operates in the financial services industry, focusing on equipment finance, commercial lending, and other related services.
Company Size: First American Equipment Finance has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: First American Equipment Finance was founded in 1994 and is headquartered in Victor, New York, with an additional office in Rochester, New York.
Company Description:
- First American Equipment Finance is a wholly-owned subsidiary of City National Bank, an RBC Company
- Ranked among the largest equipment finance companies in the United States
- Provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country
Company Specialties:
- Leasing
- Equipment Finance
- Commercial Lending
- Purchasing Cards
- Commercial Finance
- Financing
- Technology Financing
- Vendor Financing
Company Website: www.faef.com
ASSUMPTION: First American Equipment Finance is committed to being the best company to work for and the best company to work with, as evidenced by their numerous awards and recognitions.
📊 Role Analysis
Career Level: This role is an early-career position, serving as a foundational stepping stone towards becoming a Marketing Manager.
Reporting Structure: The Marketing Analyst will work closely with Marketing and Sales colleagues companywide, reporting directly to the Marketing Manager.
Work Arrangement: This role operates on a flexible hybrid schedule, with a combination of on-site and remote work.
Growth Opportunities:
- Potential to lead strategic initiatives for sales teams
- Possibility to advance to a Marketing Manager role
- Opportunities to gain comprehensive knowledge and experience in marketing
ASSUMPTION: This role offers significant growth potential for early-career marketing professionals seeking to develop their skills and advance their careers.
🌍 Location & Work Environment
Office Type: First American Equipment Finance has a state-of-the-art headquarters in Victor, New York, with an additional office in Rochester, New York.
Office Location(s): 211 High Point Dr, Victor, New York 14564, US
Geographic Context:
- Rochester, New York, is located in the Finger Lakes region of upstate New York
- The city offers a mix of urban and suburban living, with a population of approximately 200,000
- Rochester is known for its cultural attractions, including the Rochester Museum & Science Center and the George Eastman Museum
Work Schedule: Full-time, with a flexible hybrid schedule
ASSUMPTION: Rochester, New York, provides a diverse and vibrant environment for professionals, with a range of cultural attractions and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Marketing experience and skills
- Problem-solving and analytical abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your content writing and design work to showcase during the interview
- Research First American Equipment Finance and be prepared to discuss how your background and skills align with the company's mission and values
ATS Keywords: Marketing Experience, Content Writing, Design Skills, Data Analysis, Event Management, B2B Marketing, Attention to Detail, Organizational Skills, Proactive Communication, Collaboration, Creative Control, Strategic Campaigns, Goal Achievement
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant ATS keywords to increase the chances of being selected for an interview.
🛠️ Tools & Technologies
- Canva
- InDesign
- Event management software (e.g., Eventbrite, Cvent)
- B2B marketing tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Camaraderie
- Action Orientation
- Innovation
- Hard Work
Work Style:
- Highly empowered team environment
- Collaborative and supportive culture
- Focus on excellence and continuous improvement
Self-Assessment Questions:
- Do you enjoy working in a highly empowered team environment that rewards innovation, hard work, and excellence?
- Are you comfortable working collaboratively and building group consensus to deliver on commitments?
- Do you have a can-do attitude and an action orientation?
ASSUMPTION: Applicants who align with First American Equipment Finance's company values and work style will be more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Fast-paced work environment with high expectations for performance
- Requires strong attention to detail, organizational skills, and proactive communication
- May involve working with tight deadlines and managing multiple projects simultaneously
- Potential for limited advancement opportunities in the short term, as this is an early-career position
ASSUMPTION: Applicants should be prepared to work in a fast-paced environment and manage multiple priorities effectively.
📈 Similar Roles Comparison
- Marketing Coordinator: Entry-level role focused on supporting marketing campaigns and projects
- Marketing Specialist: Mid-level role with more responsibility for strategic planning and execution
- Marketing Manager: Senior-level role overseeing marketing efforts and leading a team of marketing professionals
ASSUMPTION: This role offers a unique blend of early-career responsibilities and growth opportunities, making it an attractive choice for marketing professionals seeking to develop their skills and advance their careers.
📝 Sample Projects
- Developing and executing a strategic marketing campaign to promote a new product or service
- Creating and designing original thought leadership content, such as blog posts, whitepapers, or infographics
- Analyzing marketing data to identify trends, optimize campaigns, and support goal achievement
ASSUMPTION: Applicants should be prepared to discuss their relevant marketing experience and provide examples of their content writing and design work during the interview.
❓ Key Questions to Ask During Interview
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for growth and development in this role?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of your content writing and design work to showcase during the interview
- Research First American Equipment Finance and be prepared to discuss how your background and skills align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
