Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Formlabs

🔹 Location: Somerville, MA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns across various digital platforms
• Analyzing campaign performance and adjusting strategies to optimize results
• Managing and growing our YouTube channel with compelling video content
• Supporting and enabling Tier 1 channel partners with marketing assets and co-branded campaigns
• Collaborating with the direct sales team to provide marketing support that drives lead generation and conversions

ASSUMPTION: This role requires a balance of data-driven thinking, creativity, and quick execution to drive brand awareness and business growth.

📋 Key Responsibilities

✅ Develop and execute email marketing campaigns, social media strategies, and content for digital platforms

✅ Analyze campaign performance and adjust strategies to optimize results

✅ Manage and grow our YouTube channel with compelling video content

✅ Support and enable Tier 1 channel partners with marketing assets and co-branded campaigns

✅ Collaborate with the direct sales team to provide marketing support that drives lead generation and conversions

✅ Work cross-functionally with content, creative, events, sales, and product teams to align marketing efforts

✅ Support our product marketing team and play a key role in launching new products

✅ Work with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe

ASSUMPTION: The role may evolve based on the company's growth and changing marketing needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company

Required Skills:

• Strong ability to interpret data and translate insights into actionable marketing strategies
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• A creative mindset with a passion for designing innovative customer campaigns
• A deep understanding of customer needs and a passion for creating exceptional experiences
• Strong bias for action and ability to execute quickly
• Proactive, solution-driven, and able to anticipate challenges
• Strong curiosity about our customer base, product, and technology
• Goal-oriented rather than task-driven, focusing on achieving impactful results

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery)
• Experience working in the dental or medical industry

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Analyst with 5-10 years of experience in the Boston area)

Benefits:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• Unlimited 3D prints

Working Hours: Full-time (40 hours per week), with flexible out-of-office plan

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing

Company Size: 501-1,000 employees (Mid-sized company, offering a mix of startup-like agility and enterprise-level resources)

Founded: 2011 (Over a decade of experience in the 3D printing industry)

Company Description:

• Formlabs builds the tools that make it possible for anyone to bring their ideas to life
• Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
• Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions

Company Specialties:

• 3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, offering opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works cross-functionally with various teams

Work Arrangement: On-site, with a flexible out-of-office plan

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on new product launches and expand marketing efforts
• Chance to gain experience in a growing industry and contribute to the company's success

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: On-site, with a flexible out-of-office plan

Office Location(s): 35 Medford St, Somerville, MA 02143, US

Geographic Context:

• Somerville is a diverse, urban city located just outside of Boston, MA
• The office is conveniently located near public transportation and offers ample on-site parking
• The area offers a mix of urban and suburban living, with numerous cultural attractions and outdoor activities nearby

Work Schedule: Full-time (40 hours per week), with flexible out-of-office plan

ASSUMPTION: The flexible out-of-office plan allows employees to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site interview with the marketing team and other stakeholders
• Final interview with the Marketing Manager

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation skills
• Communication and presentation abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with data-driven marketing strategies and campaign execution
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've led or contributed to
• Research Formlabs and the 3D printing industry to demonstrate your understanding of the company and its market

ATS Keywords: Marketing Program Management, Digital Marketing, Social Media Management, Email Marketing, Campaign Performance Analysis, Customer Experience Design, Collaboration, Product Marketing, Data Interpretation

ASSUMPTION: Formlabs uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the visibility of your application.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo)
• CRM systems (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics, BigQuery)
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Video editing and management tools (e.g., Adobe Premiere Pro, YouTube Studio)

ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Data-driven and analytical
• Creative and innovative
• Proactive and solution-oriented
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach interpreting data and translating insights into actionable marketing strategies?
• Can you provide an example of a successful marketing campaign you've led or contributed to, and how you measured its impact?
• How do you balance data-driven thinking with creativity and quick execution in your marketing strategies?

ASSUMPTION: Formlabs values employees who are data-driven, creative, proactive, and collaborative, with a strong customer focus and a growth mindset.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Balancing the need for quick execution with thorough data analysis and strategy development
• Working with remote channel partners and stakeholders
• Adapting to the company's growth and changing marketing needs

ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong organizational skills, adaptability, and a proactive approach.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Coordinator position, but with a stronger focus on data analysis and campaign execution
• In the 3D printing industry, this role may require more technical knowledge and industry-specific marketing strategies
• Career progression may involve moving into senior marketing roles or management positions within the company

ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on data-driven marketing strategies and campaign execution within the 3D printing industry.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive lead generation and conversions
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Managing and growing the company's YouTube channel with engaging video content that resonates with the target audience
• Collaborating with channel partners to create co-branded marketing assets and campaigns that drive brand awareness and business growth

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does the company support the growth and development of its marketing employees?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration with other departments, such as sales, product, or content teams?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the marketing team's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of successful marketing campaigns you've led or contributed to, demonstrating your data-driven approach and creative execution
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.