Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: United Nations Federal Credit Union

🔹 Location: Long Island City, NY

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Analyzing member and product data to derive insights and provide actionable recommendations
• Collaborating with teams for campaign execution and analyzing campaign results
• Recognizing trends in consumer behavior and measuring digital metrics
• Managing projects and maintaining professional knowledge through continuous learning

ASSUMPTION: This role requires a strong analytical mindset and the ability to work effectively with various teams to drive marketing strategies.

📋 Key Responsibilities

✅ Perform data queries, market segmentation, profitability modeling, and trending analyses to understand UNFCU membership behavior

✅ Collaborate with Integrated Marketing and Creative teams for campaign execution, including industry and product research, audience identification, member engagement, and key result tracking

✅ Analyze campaign results, draw business inferences, and communicate findings and recommendations to stakeholders

✅ Identify business opportunities through standardized reporting and data analytics

✅ Structure and manage projects, assist in designing new reporting processes, and work with technology partners

✅ Measure and track effectiveness of online marketing campaigns and provide insights into online campaign performance

✅ Analyze digital metrics to recommend website content updates and assist in selecting marketing research and analytics software vendors

✅ Maintain professional and technical knowledge through educational workshops, professional publications, personal networks, and professional societies

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to communicate complex data insights effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Computer or Data Science, Economics, Engineering, Finance, Math, or Statistics

Experience: 3-5 years of experience in marketing research and/or analytics

Required Skills:

• Proficient in Excel and data visualization tools (Tableau)
• Working knowledge of web analytics tools (Google Analytics, SiteImprove)
• Ability to mine, organize, and analyze complex data
• Strong problem-solving capability and attention to detail
• Proactive team player with project management skills

Preferred Skills:

• SalesForce Marketing Cloud knowledge

ASSUMPTION: Candidates with relevant experience and a strong analytical background are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $85,620 - $95,000 annually (NYC range, commensurate with geographic location)

Benefits:

• Competitive benefits package for full-time employees
• 401(k) plan with employer match
• Health, dental, and vision insurance
• Life and disability insurance
• Paid time off and holidays
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range provided is based on the NYC location and may vary depending on the candidate's experience and the specific geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: United Nations Federal Credit Union (UNFCU) is a global not-for-profit financial institution that serves the UN community. It offers a range of financial services, including savings and checking accounts, loans, and credit cards.

Company Size: UNFCU is a mid-sized organization with a global presence, employing over 500 people worldwide.

Founded: UNFCU was founded in 1940 and has since grown to serve over 150,000 members in more than 170 countries.

Company Description:

• UNFCU is committed to providing peace of mind to its members and colleagues by achieving service excellence in all that it does.
• The organization values diversity and inclusion, fostering an environment where employees can grow both personally and professionally.
• UNFCU is an equal opportunity employer, committed to creating an inclusive environment for all employees.

Company Specialties:

• Retail banking services
• Credit union operations
• Global financial services
• Member engagement and community building

Company Website: www.unfcu.org

ASSUMPTION: UNFCU's global presence and commitment to diversity make it an attractive employer for candidates seeking international exposure and a purpose-driven work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various teams, including Integrated Marketing, Creative, and business units.

Work Arrangement: Hybrid - a combination of on-site and remote work, with flexibility for the right candidate.

Growth Opportunities:

• Progression to a senior marketing analyst or marketing manager role
• Expanding skills in data analysis, marketing strategy, and project management
• Potential international assignments or collaborations with global UNFCU offices

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as exposure to global markets.

🌍 Location & Work Environment

Office Type: Hybrid - a combination of on-site and remote work

Office Location(s): Long Island City, NY

Geographic Context:

• Long Island City is a vibrant, multicultural neighborhood in Queens, NY, with easy access to Manhattan
• The area offers a mix of urban and suburban living, with numerous parks, restaurants, and cultural attractions
• UNFCU's office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time, Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The hybrid work arrangement and convenient office location make this role attractive to candidates seeking flexibility and a well-connected work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• In-depth behavioral and technical interviews
• Case study or data analysis challenge
• Final interview with hiring manager or panel

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Collaboration and teamwork abilities
• Cultural fit and alignment with UNFCU's mission and values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Tailor your application to demonstrate your understanding of UNFCU's mission and values
• Prepare for data analysis challenges and be ready to discuss your approach to problem-solving
• Research UNFCU's recent marketing campaigns and be prepared to discuss their performance and potential improvements

ATS Keywords: Marketing Research, Data Analysis, Consumer Behavior, Campaign Analysis, Project Management, Digital Metrics, Google Analytics, Tableau, Excel

ASSUMPTION: UNFCU's interview process is designed to assess candidates' technical skills, cultural fit, and potential to contribute to the organization's mission.

🛠️ Tools & Technologies

• Excel
• Tableau
• Google Analytics
• SiteImprove
• SalesForce Marketing Cloud (optional)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Member-focused
• Integrity
• Excellence
• Collaboration
• Innovation
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing complex information?
• Are you comfortable working collaboratively with various teams and stakeholders?
• Do you have a strong attention to detail and a commitment to accuracy in your work?
• Are you open to learning and adapting to new tools and technologies as needed?

ASSUMPTION: Candidates who align with UNFCU's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with large and complex datasets, requiring strong data analysis skills
• Adapting to a hybrid work environment, balancing on-site and remote work effectively
• Keeping up with the latest trends and best practices in marketing analytics and data visualization

ASSUMPTION: These challenges can be overcome with strong organizational skills, a commitment to continuous learning, and effective communication and collaboration with team members.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst position in other organizations, but with a focus on serving the global UN community and driving marketing strategies that align with UNFCU's mission
• UNFCU's global presence and commitment to diversity set it apart from other financial institutions, offering candidates unique opportunities for international exposure and cultural exchange
• Career progression in this role may involve advancing to senior marketing analyst or marketing manager positions, with potential opportunities for international assignments or collaborations

ASSUMPTION: Candidates should consider UNFCU's unique mission and global presence when evaluating this role compared to similar positions in other organizations.

📝 Sample Projects

• Analyzing member data to identify trends and opportunities for targeted marketing campaigns
• Evaluating the effectiveness of recent marketing campaigns and providing data-driven recommendations for improvement
• Developing and implementing a new reporting process to streamline data analysis and project management
• Collaborating with the Integrated Marketing team to conduct market research and identify new opportunities for member engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth in this role, requiring strong analytical skills, attention to detail, and effective communication with team members.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a marketing analyst at UNFCU, and how this role fits into the broader marketing team?
• How does UNFCU support the professional development and growth of its marketing analysts?
• Can you provide examples of how UNFCU's mission and values guide the marketing strategies and campaigns developed by the marketing team?
• How does the hybrid work arrangement at UNFCU support a healthy work-life balance, and what resources are available to employees to make the most of this arrangement?
• What are the most significant challenges facing the marketing team at UNFCU, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, enabling them to make an informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your understanding of UNFCU's mission and values
• Prepare for data analysis challenges and be ready to discuss your approach to problem-solving
• Research UNFCU's recent marketing campaigns and be prepared to discuss their performance and potential improvements
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.