Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: Formlabs

🔹 Location: Berlin, Germany

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns across various digital platforms
• Analyzing campaign performance to optimize results
• Managing and growing the company's YouTube channel with compelling video content
• Supporting and enabling Tier 1 channel partners with marketing assets and co-branded campaigns
• Collaborating with the direct sales team to provide marketing support that drives lead generation and conversions
• Working cross-functionally with various teams to align marketing efforts
• Supporting the product marketing team and playing a key role in launching new products
• Working with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe

ASSUMPTION: This role requires a strong balance of data-driven thinking, creativity, and quick execution to drive brand awareness and business growth.

📋 Key Responsibilities

✅ Developing and executing email marketing campaigns, social media strategies, and content for digital platforms

✅ Analyzing campaign performance and adjusting strategies to optimize results

✅ Managing and growing the company's YouTube channel with compelling video content

✅ Supporting and enabling Tier 1 channel partners with marketing assets and co-branded campaigns

✅ Collaborating with the direct sales team to provide marketing support that drives lead generation and conversions

✅ Working cross-functionally with content, creative, events, sales, and product teams to align marketing efforts

✅ Supporting the product marketing team and playing a key role in launching new products

✅ Working with Formlabs Key Opinion Leader (KOL) manager to drive initiatives with other KOLs across the globe

ASSUMPTION: This role requires a proactive, solution-driven approach to anticipate challenges and deliver effective solutions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in marketing program management, preferably in a hardware technology and/or healthcare company

Required Skills:

• Strong ability to interpret data and translate insights into actionable marketing strategies
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• A creative mindset with a passion for designing innovative customer campaigns
• A deep understanding of customer needs and a passion for creating exceptional experiences
• Strong bias for action and ability to execute quickly
• Proactive, solution-driven, and able to anticipate challenges
• Strong curiosity about the customer base, product, and technology
• Goal-oriented rather than task-driven, focusing on achieving impactful results

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery)
• Experience working in the dental or medical industry

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have proficiency in English, as it's the primary language used in the job description.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Marketing Analyst role with 5-10 years of experience in Germany)

Benefits:

• An inclusive, dog-friendly office with diverse and inspiring colleagues
• Shares in the company
• In-office catering 3x per week, plus daily free beverages and snacks
• Monthly €50 mobility subsidy (incl. BVG Firmenticket & Swapfiets)
• Weekly yoga classes
• Free mental health & well-being sessions with an external partner
• Learning and development budget
• Free 3D prints
• Urban Sports Club discount
• Supplementary, opt-in German pension scheme
• Fun team events

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analyst role with 5-10 years of experience in Germany. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing

Company Size: 501-1,000 employees (Mid-sized company, offering a balance between growth opportunities and established processes)

Founded: 2011 (Formlabs was founded in 2011 and has since grown to become a double unicorn company)

Company Description:

• Formlabs builds the tools that make it possible for anyone to bring their ideas to life
• Headquartered in Somerville, Massachusetts with offices in Germany, Japan, China, Singapore, and Hungary
• Formlabs products include the Form Series SLA printers, Fuse Series SLS printers, Form Wash and Form Cure post-processing solutions

Company Specialties:

• 3D Printing

Company Website: formlabs.com

ASSUMPTION: Formlabs is a well-established company in the 3D printing industry, offering opportunities for growth and innovation.

📊 Role Analysis

Career Level: Mid-level (This role requires a significant amount of experience and offers opportunities for growth and impact)

Reporting Structure: This role reports directly to the Marketing Manager and works cross-functionally with various teams

Work Arrangement: On-site (This role requires working on-site at the company's Berlin office)

Growth Opportunities:

• Potential to grow within the marketing department or explore other roles within the company
• Opportunity to work on new product launches and contribute to the company's growth
• Chance to develop skills in data analysis, marketing strategy, and cross-functional collaboration

ASSUMPTION: This role offers significant opportunities for growth and impact, given the company's size and industry position.

🌍 Location & Work Environment

Office Type: On-site (This role requires working on-site at the company's Berlin office)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the central district of Berlin, offering easy access to public transportation and various amenities
• Berlin offers a high quality of life, with a rich cultural scene, numerous parks, and a diverse food scene

Work Schedule: Full-time, 40 hours per week (Monday - Friday, with flexibility for occasional remote work)

ASSUMPTION: The work environment at Formlabs' Berlin office is inclusive, collaborative, and offers a diverse range of perspectives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing strategy and campaign development
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns you've developed and executed, focusing on data-driven results
• Research Formlabs and the 3D printing industry to demonstrate your understanding of the company and its products

ATS Keywords: Marketing Program Management, Digital Marketing, Social Media, Data Analysis, Campaign Development, Cross-Functional Collaboration

ASSUMPTION: The application process at Formlabs is designed to assess candidates' skills, experience, and cultural fit, with a focus on data-driven marketing strategies.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo)
• CRM systems (e.g., Salesforce)
• Analytics tools (e.g., Google Analytics, BigQuery)
• Social media platforms (e.g., LinkedIn, Facebook, Instagram, YouTube)
• Email marketing tools (e.g., Mailchimp, HubSpot)

ASSUMPTION: The tools and technologies used in this role are standard for marketing professionals and may vary based on the company's specific tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Collaboration
• Customer-centricity
• Growth mindset

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and cross-functional
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you have a strong ability to interpret data and translate insights into actionable marketing strategies?
• Are you comfortable working in a fast-paced, collaborative environment with a diverse range of stakeholders?
• Do you have a creative mindset and a passion for designing innovative customer campaigns?

ASSUMPTION: Formlabs values candidates who are data-driven, creative, collaborative, and customer-focused, with a strong growth mindset.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing data-driven decision-making with creative marketing strategies
• Adapting to a fast-paced, growing company with evolving priorities
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: These challenges are common in marketing roles, particularly in a growing company like Formlabs.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a stronger emphasis on data analysis and interpretation
• This role offers more opportunities for cross-functional collaboration and working with a diverse range of stakeholders
• Career progression may involve moving into a marketing management role or exploring other opportunities within the company

ASSUMPTION: This role offers unique opportunities for growth and impact, given Formlabs' position in the 3D printing industry and its focus on data-driven marketing strategies.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive customer engagement and conversions
• Analyzing social media performance and adjusting strategies to optimize results
• Managing the production and distribution of video content for the company's YouTube channel

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Formlabs support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Formlabs approach cross-functional collaboration and communication between marketing and other departments?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions are designed to assess the role's fit with your skills, experience, and career goals, as well as the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Formlabs careers page
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of marketing campaigns you've developed and executed, focusing on data-driven results
• Research Formlabs and the 3D printing industry to demonstrate your understanding of the company and its products
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.