📌 Core Information
🔹 Job Title: Marketing Analyst - Entry Level
🔹 Company: The Place
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Conducting research and developing new menu items, flavors, and products
- Improving and enhancing existing products
- Gathering customer insights through surveys, online research, food bloggers, and other sources
- Staying up-to-date on industry trends, consumer preferences, and competitor activity
ASSUMPTION: This role requires a strong analytical mindset and creativity to balance research and innovation.
📋 Key Responsibilities
✅ Researching and developing new menu items, flavors, and products
✅ Improving and enhancing existing products
✅ Gathering customer insights through surveys, online research, food bloggers, and other sources
✅ Staying up-to-date on industry trends, consumer preferences, and competitor activity
✅ Working with the operations manager to maintain approved operational standards across all outlets
ASSUMPTION: The role may involve occasional travel to different outlets for product testing and customer feedback collection.
🎯 Required Qualifications
Education: HND/BSc degree in a related field
Experience: 0-2 years of experience. Knowledge of food products is a plus.
Required Skills:
- Strong analytical skills
- Passion for cooking
- Basic Proficiency in Microsoft Office Applications (Outlook, Word, Power point and Excel)
- Exceptional verbal and written communication skills
- Self-starter and team player with high levels of drive and energy
- Strong attention to detail
- Ability to work with minimal supervision
- Strong thinking ability
Preferred Skills:
- Experience in the food industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, having a background in marketing, consumer behavior, or a related field could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for entry-level marketing analysts in Lagos, Nigeria, range from ₦100,000 to ₦250,000 per month. However, the specific salary for this role is not provided.
Benefits:
- Opportunities for career growth within the company
- Working in a dynamic and fast-growing environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The company may offer additional benefits such as health insurance, retirement plans, or performance-based bonuses, but these are not explicitly stated.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 501-1,000 employees
Founded: 2003
Company Description:
- Established and managed by professionals with decades of management consulting and accounting experience
- Proven track record in the QSR sector of the hospitality industry
- Expanding operations across Nigeria with over 4,000 employees
Company Specialties:
- Restaurant business
- Food product development
- Customer insights and market research
Company Website: http://www.theplace.com.ng
ASSUMPTION: The company's focus on growth and expansion suggests a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: The role reports directly to the Operations Manager
Work Arrangement: On-site, with potential for occasional travel to different outlets
Growth Opportunities:
- Potential to move into management or other specialized roles within the company
- Chance to gain experience in a fast-growing industry
ASSUMPTION: Given the company's growth trajectory, there may be opportunities for career advancement as the company expands.
🌍 Location & Work Environment
Office Type: The company has multiple locations across Lagos, with this role based at Lekki Estate Road, Lagos
Office Location(s): Lekki Estate Road, Lagos
Geographic Context:
- Lagos is Nigeria's largest city and economic hub
- The Lekki area is a bustling commercial district with many businesses and restaurants
- The company's multiple locations allow for potential internal transfers or relocations
Work Schedule: Full-time (40 hours per week), with potential for occasional overtime or weekend work for product testing or events
ASSUMPTION: The work environment may be fast-paced and demanding, given the company's growth and expansion plans.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Creativity and innovation
- Communication skills and ability to present ideas
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant skills and experiences, such as analytical skills, creativity, and any experience in the food industry
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and communication abilities
- Research the company and its competitors to demonstrate your knowledge of the industry and your enthusiasm for the role
ATS Keywords: Marketing analyst, entry level, food product development, customer insights, market research, analytical skills, creativity, communication, problem-solving
ASSUMPTION: The application process may be competitive, given the company's reputation and growth potential.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, PowerPoint, Excel)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Social media monitoring and analytics tools (e.g., Hootsuite, Sprout Social)
- Customer feedback and survey tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: The role may require the use of additional tools and technologies specific to the food industry, such as food safety and quality management software.
👔 Cultural Fit Considerations
Company Values:
- Passion for excellence
- Integrity and professionalism
- Innovation and creativity
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I have a strong passion for food and cooking?
- Am I comfortable working in a fast-paced and dynamic environment?
- Do I possess strong analytical skills and a creative mindset?
ASSUMPTION: The company values a strong work ethic, innovation, and a customer-focused mindset.
⚠️ Potential Challenges
- The role may require working non-standard hours for product testing or events
- The work environment may be demanding and fast-paced, given the company's growth trajectory
- The role may involve occasional travel to different outlets, which could disrupt personal schedules
- The company's expansion plans may lead to changes in the role or work environment over time
ASSUMPTION: The company's growth and expansion may present both opportunities and challenges for employees.
📈 Similar Roles Comparison
- This role is similar to a market research analyst or a consumer insights analyst, but with a focus on the food industry
- Unlike some marketing roles, this position requires a strong analytical mindset and a passion for food and cooking
- Career progression in this role could lead to management or specialized positions within the company
ASSUMPTION: The role may have similarities to other market research or consumer insights positions, but the focus on the food industry sets it apart.
📝 Sample Projects
- Conducting a customer survey to gather insights on preferred menu items and flavors
- Analyzing competitor offerings and identifying gaps in the market
- Developing and presenting a report on industry trends and their potential impact on the company's menu
ASSUMPTION: The role may involve a variety of projects related to market research, customer insights, and product development.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans?
- What are the most significant challenges facing the company in the next year, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does the company ensure a healthy work-life balance for its employees?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences, such as analytical skills, creativity, and any experience in the food industry
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and communication abilities
- Research the company and its competitors to demonstrate your knowledge of the industry and your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
