Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst

🔹 Company: ResMed

🔹 Location: Brooklin, Sao Paulo, BR

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting integrated marketing campaigns and programs management
• Analyzing campaign performance and contributing to strategy
• Acting as the main local point of contact for sales teams
• Coordinating promotional marketing campaigns and trade shows
• Managing external vendors and controlling budgets

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple campaigns and stakeholders effectively.

📋 Key Responsibilities

✅ Organize and support integrated marketing campaigns and programs across sales channels and healthcare professionals

✅ Analyze campaign performance using data, KPIs, and feedback to inform strategy and decision-making

✅ Act as the main local point of contact for sales teams regarding marketing needs and relations with programs and campaigns

✅ Contribute to the construction of integrated marketing campaigns for HMEs and HCPs, helping communicate with teams and stakeholders

✅ Provide ongoing support to sales teams from a campaign and programs perspective for sales channels and healthcare professionals

✅ Coordinate and implement promotional marketing campaigns for different stakeholders and markets, developing and coordinating marketing materials

✅ Function as marketing support for key trade shows, medical congresses, and HME events and workshops

✅ Interface with external vendors, control budgets, and recommend process improvements

✅ Adopt and develop promotional materials, monitor branding adoption, and advocate for branding in marketing collaterals and campaigns

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and analytical work, requiring strong multitasking skills and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: College or University degree

Experience: 2-5 years of experience in marketing or sales within the medical device industry

Required Skills:

• Analytical skills and strategic thinking
• Project management and communication skills
• Proficient in MS Office applications (Word, Excel, PowerPoint)
• Intermediate English; advanced English and intermediate Spanish are desirable

Preferred Skills:

• Experience in the medical device industry
• Advanced proficiency in English and Spanish

ASSUMPTION: While a degree is required, the company may value relevant experience and skills over formal education for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position in Brazil is BRL 60,000 - 90,000 per year. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Joining a global leader in medical device technology
• Working in a dynamic and innovative environment
• Opportunities for professional growth and development

Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications. The company offers competitive benefits and a positive work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: ResMed is a large company with 5,001-10,000 employees globally, offering a structured and established work environment with ample opportunities for growth and collaboration.

Founded: ResMed was founded in 1989 and has since grown into a global leader in medical device technology, focusing on sleep apnea, COPD, and other respiratory conditions.

Company Description:

• ResMed pioneers innovative solutions to help millions of people around the world live happier, healthier lives through better sleep and breathing.
• The company's portfolio includes AI-powered digital health solutions, cloud-connected devices, and intelligent software that make home healthcare more personalized, accessible, and effective.
• ResMed operates in more than 140 countries and has a strong presence in Brazil, with offices in São Paulo and other major cities.

Company Specialties:

• Sleep apnea and respiratory care
• Home medical equipment and durable medical equipment
• SaaS, CPAP, remote monitoring, and patient engagement
• Medical devices, health IT, and digital health

Company Website: www.resmed.com

ASSUMPTION: Working at ResMed offers applicants the opportunity to contribute to innovative medical technologies and make a positive impact on people's lives worldwide.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in the medical device industry and advance their skills in campaign management, analysis, and stakeholder coordination.

Reporting Structure: The Marketing Analyst reports to the Integrated Marketing Manager Latin America and works closely with sales teams, external vendors, and other internal stakeholders.

Work Arrangement: This is an on-site position based in Brooklin, São Paulo, Brazil. Occasional remote work may be possible, depending on the company's policies and the employee's performance.

Growth Opportunities:

• Expanding marketing skills and knowledge within the medical device industry
• Gaining experience in international marketing and working with diverse teams
• Potential career progression into senior marketing roles or other functions within the company

ASSUMPTION: This role offers a unique opportunity for marketing professionals to gain experience in the medical device industry and contribute to innovative healthcare solutions.

🌍 Location & Work Environment

Office Type: ResMed's office in Brooklin, São Paulo, is a modern, professional workspace designed to foster collaboration and innovation.

Office Location(s): Brooklin, São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, offering a vibrant cultural scene, diverse neighborhoods, and numerous entertainment options.
• The Brooklin district is known for its commercial and residential developments, providing easy access to public transportation, shopping, and dining.
• Brazil is a multicultural country with a rich history and a growing economy, offering numerous opportunities for personal and professional growth.

Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working in São Paulo offers applicants the chance to live and work in a dynamic, multicultural environment with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and potential team members
• Final interview with the Integrated Marketing Manager Latin America

Key Assessment Areas:

• Marketing and campaign management skills
• Analytical and problem-solving abilities
• Communication and stakeholder coordination skills
• Cultural fit and alignment with ResMed's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of the medical device industry and ResMed's products
• Prepare examples of successful marketing campaigns or projects you've worked on
• Follow up after the interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Marketing Campaigns, Data Analysis, Project Management, Communication Skills, Strategic Thinking, Commercial Acumen, MS Office, Branding, Budget Control, Promotional Marketing, Stakeholder Coordination, Market Material Adoption, Process Improvement, Sales Support, Vendor Management, Translation Coordination

ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their marketing skills, industry knowledge, and cultural fit with ResMed.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-driven
• Innovative
• Trustworthy
• Performance-focused
• Collaborative

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a passion for improving patients' lives through innovative medical technologies?
• Are you comfortable working in a dynamic, multicultural environment with diverse teams?
• Do you thrive in a results-driven, collaborative work environment?

ASSUMPTION: Applicants who share ResMed's values and are comfortable working in a dynamic, collaborative environment will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may be challenging
• Working in a fast-paced, dynamic environment may require adaptability and strong time management skills
• Occasional overtime may be required to meet project deadlines
• Applicants may face competition from other marketing professionals seeking to enter the medical device industry

ASSUMPTION: While this role presents unique opportunities and challenges, successful applicants will possess strong marketing skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and campaign performance
• Working in the medical device industry offers unique challenges and rewards compared to other sectors
• This role may serve as a stepping stone to more senior marketing positions or other functions within the company

ASSUMPTION: Applicants should consider the unique aspects of this role and the medical device industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for a new product launch in the Latin American market
• Analyzing campaign performance data to optimize marketing strategies and improve ROI
• Coordinating promotional materials and branding adoption for a major trade show or medical congress

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to ResMed's overall marketing strategy and business goals?
• What opportunities are there for professional growth and development within the company?
• How does the Integrated Marketing Manager Latin America support the success of the Marketing Analyst?
• What are the most challenging aspects of working in the medical device industry, and how can this role help me develop the skills to overcome them?

ASSUMPTION: These interview questions demonstrate a proactive and engaged approach to understanding the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the ResMed careers portal
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've worked on
• Follow up after the interview to express your appreciation and reiterate your interest in the role
• If selected for the final interview, be prepared to discuss your thoughts on the role, the company, and the industry

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.