Marketing Analyst II

Etex

Full-time

On-site

Remote

📊 Marketing Analyst

📌 Core Information

🔹 Job Title: Marketing Analyst II

🔹 Company: Etex

🔹 Location: Tisselt, Belgium

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Actively detecting and converting leads for Etex's brands (Siniat and Promat) using various channels.
Managing leads and projects in Salesforce CRM system.
Collaborating with internal stakeholders and digital marketing managers to optimize lead generation processes and improve conversion rates.
Initiating and executing offline lead generation events.
Analyzing lead management processes and reporting on lead conversion and ROI.

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong analytical and communication skills, capable of working independently and in a team environment.

📋 Key Responsibilities

✅ Actively detect and convert leads for Siniat and Promat brands through various channels.

✅ Manage leads and projects in Salesforce CRM system, ensuring accurate and up-to-date information.

✅ Collaborate with internal stakeholders and digital marketing managers to optimize lead generation processes and improve conversion rates.

✅ Initiate and execute offline lead generation events, such as trade shows and networking events.

✅ Analyze lead management processes and report on lead conversion and ROI to local leadership team on a monthly basis.

✅ Be responsible for customer segmentation and loyalty programs.

✅ Create dashboards for daily lead management process tracking, including KPIs.

ASSUMPTION: The role requires a strong focus on data-driven decision making, attention to detail, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communication, Event Management, or a related field, or equivalent experience.

Experience: Minimum of 3 years of experience in a similar role, with a proven track record of success in lead generation and management.

Required Skills:

Proficient in Salesforce CRM system.
Strong analytical and data interpretation skills.
Excellent communication and interpersonal skills.
Fluency in Dutch, French, and English (written and spoken).
Strong organizational skills and the ability to work independently.
Proven ability to work in a team environment and collaborate with various stakeholders.
Strong commercial acumen and customer focus.

Preferred Skills:

Experience with marketing automation tools (e.g., Marketo, HubSpot).
Knowledge of the construction industry.

ASSUMPTION: Candidates should have a strong understanding of lead generation strategies, CRM systems, and data analysis, with a proven ability to work effectively in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: €45,000 - €55,000 per year, based on experience and industry standards for a Marketing Analyst II role in Belgium.

Benefits:

Health insurance and pension plan.
Meal vouchers and commuting allowance.
25 vacation days per year.
Flexible working hours and remote work options (hybrid model).
Training and development opportunities.

Working Hours: Full-time (40 hours per week), with flexibility to work remotely one or two days per week.

ASSUMPTION: The salary range is based on industry standards for a Marketing Analyst II role in Belgium, taking into account the candidate's experience level and the company's size. The benefits package is competitive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Construction materials and building solutions.

Company Size: Etex is a large, family-owned company with more than 13,500 employees across 160 sites and 45 countries.

Founded: 1905, in Belgium.

Company Description:

Etex is a global leader in modern, sustainable construction, with a passion for excellence and a commitment to caring for its people and the environment.
The company offers a wide range of commercial brands, including Cedral, Durlock, EQUITONE, Eternit / Euronit, Gyplock, Kalsi, Pladur, Promat, Siniat, Superboard, and URSA.
Etex is inspired by a core set of values, driven by a passion for excellence, connecting and caring for its people, and pioneering new ways of working in the ever-changing construction sector.

Company Specialties:

Building performance.
Façade solutions.
Industry-specific construction materials.
Fire performance solutions.
Gypsum and fiber cement products.
Insulation and cladding systems.
Dry construction solutions.
Offsite and lightweight construction.

Company Website: www.etexgroup.com

ASSUMPTION: Etex is a well-established, global company with a strong reputation in the construction industry, offering a comprehensive range of products and solutions. The company's size and global presence provide opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and progression within the marketing department and the broader organization.

Reporting Structure: The Marketing Analyst II will report directly to the local Lead Manager, with potential collaboration with regional and global marketing teams.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work, allowing for flexibility and a better work-life balance.

Growth Opportunities:

Progression to a Senior Marketing Analyst or similar role, with increased responsibilities and leadership opportunities.
Expansion into other marketing disciplines, such as digital marketing, product marketing, or brand management.
Potential relocation to other Etex locations, both within Belgium and internationally.

ASSUMPTION: The role offers a clear career path for growth and development, with opportunities to take on more responsibilities and advance within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Etex's Tisselt office is a modern, well-equipped facility, designed to support collaboration and productivity.

Office Location(s): Bormstraat 24, Tisselt, Belgium 2830, BE.

Geographic Context:

Tisselt is located in the Flemish Brabant province of Belgium, approximately 20 kilometers southeast of Antwerp and 30 kilometers northeast of Brussels.
The region offers a mix of urban and rural environments, with easy access to major highways and public transportation.
Tisselt is home to a diverse population, with a strong sense of community and a range of cultural and recreational activities.

Work Schedule: The role follows a hybrid work arrangement, with a combination of on-site and remote work, allowing for flexibility and a better work-life balance. The specific work schedule will be determined based on the successful candidate's preferences and the team's needs.

ASSUMPTION: The Tisselt office provides a modern, collaborative work environment, with easy access to major transportation networks and a range of nearby amenities. The hybrid work arrangement offers flexibility and supports work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

Online application review.
Phone or video screening.
On-site or virtual interviews with the hiring manager and relevant team members.
Final interviews with senior leadership.
Background and reference checks.

Key Assessment Areas:

Lead generation and management strategies.
CRM system proficiency (Salesforce).
Data analysis and interpretation skills.
Communication and interpersonal skills.
Commercial acumen and customer focus.
Adaptability and problem-solving skills.

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Demonstrate your understanding of Etex's products, services, and industry trends in your application materials.
Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and customer focus.
Showcase your proficiency in Salesforce CRM and data analysis tools during the interview process.

ATS Keywords: Salesforce, CRM, lead generation, lead management, data analysis, marketing automation, customer segmentation, customer loyalty, marketing analytics, marketing dashboards, marketing reporting, hybrid work, on-site work, remote work, teamwork, stakeholder collaboration, commercial acumen, customer focus, problem-solving, adaptability

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, industry knowledge, and cultural fit with Etex. Successful candidates will demonstrate a strong understanding of lead generation strategies, CRM systems, and data analysis, with a proven ability to work effectively in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

Salesforce CRM system.
Microsoft Office Suite (Word, Excel, PowerPoint).
Google Workspace (Google Docs, Sheets, Slides).
Data analysis and visualization tools (e.g., Tableau, Power BI).
Marketing automation tools (e.g., Marketo, HubSpot).
Project management tools (e.g., Asana, Trello).

ASSUMPTION: The role requires proficiency in Salesforce CRM and data analysis tools, with a strong working knowledge of Microsoft Office Suite and Google Workspace. Familiarity with marketing automation tools and project management tools is an asset.

👔 Cultural Fit Considerations

Company Values:

Passion for excellence.
Connecting and caring for people.
Pioneering new ways of working.

Work Style:

Collaborative and team-oriented.
Adaptable and flexible.
Focused on continuous improvement.
Customer-centric and commercially minded.

Self-Assessment Questions:

How do you align with Etex's core values, particularly the passion for excellence and connecting with people?
How do you approach working in a hybrid environment, balancing on-site and remote work?
How do you ensure you maintain a strong customer focus and commercial acumen in your daily tasks?

ASSUMPTION: Successful candidates will demonstrate a strong fit with Etex's core values, with a collaborative, adaptable, and customer-focused work style. They will be comfortable working in a hybrid environment and committed to continuous improvement and excellence.

⚠️ Potential Challenges

The role may require occasional travel to attend industry events, trade shows, or client meetings.
The workload may fluctuate depending on the lead generation and management pipeline, requiring adaptability and strong time management skills.
The role may involve working with diverse teams and stakeholders, requiring strong communication and interpersonal skills to navigate different perspectives and priorities.
The role may require working with sensitive customer data, necessitating a strong commitment to data privacy and security.

ASSUMPTION: The role offers a dynamic and varied work environment, with opportunities for growth and development. However, it also presents challenges that require strong adaptability, communication, and time management skills.

📈 Similar Roles Comparison

Compared to other marketing analyst roles, this position places a stronger emphasis on lead generation and management, requiring a more commercial and customer-focused mindset.
In the construction industry, this role requires a strong understanding of construction materials and building solutions, as well as the specific needs and pain points of Etex's target customers.
Career-wise, this role offers a clear path for growth and progression within the marketing department and the broader organization, with opportunities to take on more responsibilities and advance to senior roles.

ASSUMPTION: This role offers a unique blend of marketing, sales, and customer-focused responsibilities, with a strong emphasis on lead generation and management in the construction industry. Successful candidates will have a strong understanding of the industry, as well as the specific needs and pain points of Etex's target customers.

📝 Sample Projects

Developing and executing a targeted lead generation campaign for a specific Etex brand, resulting in a 20% increase in qualified leads within three months.
Implementing a marketing automation workflow to streamline lead nurturing and scoring, improving lead conversion rates by 15%.
Analyzing lead management processes and identifying opportunities for improvement, resulting in a 10% increase in lead-to-customer conversion rates.

ASSUMPTION: Successful candidates will have a proven track record of success in lead generation and management, with a strong understanding of marketing automation tools and data analysis. They will be able to demonstrate their ability to develop and execute targeted lead generation campaigns, optimize lead management processes, and improve lead conversion rates.

❓ Key Questions to Ask During Interview

How does this role fit into the broader marketing strategy for Etex's brands, and how will my work contribute to the company's overall success?
What are the key priorities for this role in the first 30, 60, and 90 days?
How does Etex support the professional development and growth of its marketing team members?
What are the key challenges facing the marketing department, and how can this role help address them?
How does Etex measure the success of its marketing campaigns, and how will my performance be evaluated?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and expectations. Successful candidates will be curious, engaged, and proactive in seeking information about the role and the company.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://careers.etexgroup.com/job/Tisselt-Marketing-Analyst-II/824258102/
Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and customer focus.
Showcase your proficiency in Salesforce CRM and data analysis tools during the interview process.
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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