Marketing Analyst - St. Louis, MO

📌 Core Information

🔹 Job Title: Marketing Analyst - St. Louis, MO

🔹 Company: Urgent Care Group LLC

🔹 Location: St. Louis, Missouri, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: Primarily Remote (St. Louis, MO preferred)

🚀 Job Overview

Key aspects of this role include:

• Assisting the Director of Marketing in implementing marketing plans and project management
• Evaluating data, identifying trends, and building reports to provide analytic insights
• Executing social media advertising and PPC Google Ads, including creating content, drafting ad copy, strategy development, and optimizing budget
• Creating/designing content to increase brand awareness: social posts, blog posts, press releases, printed materials
• Managing, updating, and organizing content for the company website in WordPress
• Managing local businesses listings for all Urgent Care Group centers

ASSUMPTION: This role requires a strong blend of analytical and creative skills, with a focus on data-driven decision making and content creation for marketing purposes.

📋 Key Responsibilities

✅ Assist the Director of Marketing with marketing plan implementation, project management, organization, and administrative functions related to strategic planning, digital marketing, communications, and recruiting

✅ Implement marketing strategy for de novo and acquisition growth

✅ Evaluate data, identify trends, and build reports that provide analytic insights

✅ Execute social media advertising and PPC Google Ads, including creating content, drafting ad copy, strategy development, and optimizing budget

✅ Create/design content to increase brand awareness: social posts, blog posts, press releases, printed materials

✅ Manage, update, and organize content for the company website in WordPress

✅ Manage local businesses listings for all Urgent Care Group centers

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and content creation to support the company's marketing efforts and growth initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 0-2 years of relevant experience

Required Skills:

• Natural puzzle-solver who is eager to learn new information and skills
• Excellent written and verbal communication skills
• A blend of analytical and creative skills to assist in creating and implementing impactful marketing
• Outstanding organizational skills, including proven ability to simultaneously manage multiple projects and responsibilities
• Good interpersonal skills and the ability to work effectively with the UCG management team
• Cooperative work style that functions well in team settings but is also self-sufficient with individual projects and remote work
• Proficiency with Excel, PowerPoint, Word, required; experience with Adobe Creative Suite/design tools, and WordPress preferred

Preferred Skills:

• Experience with Adobe Creative Suite/design tools
• Experience with WordPress

ASSUMPTION: Candidates should possess a strong academic background and demonstrate relevant skills through previous work experience or projects.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Estimated based on industry standards for entry-level marketing roles in St. Louis, MO)

Benefits:

• Comprehensive Medical, Dental, Vision, Life, and Short Term Disability insurance
• Free care for you, your spouse, and children at all UCG locations (for those carrying UCG-sponsored or other health insurance)
• Generous paid time off (PTO)
• 401(k) plan with match
• Employee Discounts:
  • Amazon Prime reimbursement or Sam’s, Costco, or BJs base membership
  • Verizon discount
  • Online ticket deals

Working Hours: Full-time (40 hours per week, primarily remote with flexibility for local growth initiatives)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing roles in St. Louis, MO. Benefits are comprehensive and competitive for the healthcare industry.

📌 Applicant Insights

🔍 Company Context

Industry: Urgent Care Group (UCG) operates urgent care centers in six states, focusing on growing markets to deliver fast, friendly, and affordable healthcare.

Company Size: UCG has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: UCG was founded in 2017 to create the leading urgent care company, with a mission to provide fast, friendly, and affordable healthcare in every community.

Company Description:

• UCG partners with premier health systems and excellent providers committed to expanding access to high-quality healthcare
• The Urgent Care Group Network includes more than 55 centers operating as six brands in South Carolina, Tennessee, Georgia, North Carolina, Missouri, and Illinois
• UCG is focused on growing markets through acquisition and de novo growth, developing new centers by partnering with leading urgent care providers and health systems

Company Specialties:

• Urgent Care
• Walk-in clinics
• Healthcare management

Company Website: urgentcaregroup.com

ASSUMPTION: UCG is a growing healthcare network with a focus on expansion and providing high-quality, affordable healthcare services.

📊 Role Analysis

Career Level: Entry-level to 2 years of experience, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: This role reports directly to the Director of Marketing and works closely with the UCG management team.

Work Arrangement: Primarily remote, with flexibility for local growth initiatives in the St. Louis, MO metropolitan area.

Growth Opportunities:

• Advancement within the marketing department as the company expands
• Potential to take on additional responsibilities and projects as the role evolves
• Opportunities to work with various teams and stakeholders within the company

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in marketing, data analysis, and project management within the growing healthcare industry.

🌍 Location & Work Environment

Office Type: Primarily remote, with flexibility for local growth initiatives in the St. Louis, MO metropolitan area.

Office Location(s): 216 Centerview Dr, 100, Brentwood, Tennessee 37027, US (Headquarters)

Geographic Context:

• St. Louis, MO is the largest metropolitan area in Missouri, with a population of over 2.8 million people
• The St. Louis metropolitan area is home to several major industries, including healthcare, manufacturing, and professional services
• The cost of living in St. Louis is relatively low compared to other major metropolitan areas in the United States

Work Schedule: Full-time (40 hours per week), with flexibility for local growth initiatives and potential overtime during peak periods.

ASSUMPTION: The primarily remote work arrangement offers candidates the flexibility to work from home or a co-working space, with the option to collaborate with local teams in the St. Louis area as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Director of Marketing and other relevant stakeholders
• Background check and offer extension

Key Assessment Areas:

• Analytical skills and data interpretation
• Creativity and content development
• Communication skills and team collaboration
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the urgent care industry and UCG's mission and values
• Prepare examples of your data analysis, content creation, and project management skills

ATS Keywords: Marketing, Analyst, Data Analysis, Digital Marketing, Social Media Advertising, PPC Google Ads, WordPress, Project Management, Content Creation, Urgent Care, Healthcare

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' analytical, creative, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Excel
• PowerPoint
• Word
• Adobe Creative Suite (preferred)
• WordPress
• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Google Ads

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with experience in Adobe Creative Suite and WordPress preferred but not mandatory.

👔 Cultural Fit Considerations

Company Values:

• Fast
• Friendly
• Affordable

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a creative mindset and the ability to develop engaging content?

ASSUMPTION: UCG values candidates who are aligned with their mission and values, with a strong focus on data-driven decision making, creativity, and collaboration.

⚠️ Potential Challenges

• Managing multiple projects and responsibilities simultaneously
• Working remotely and maintaining productivity without direct supervision
• Adapting to a fast-paced and evolving work environment
• Balancing data analysis and content creation responsibilities

ASSUMPTION: This role may present challenges related to time management, self-motivation, and balancing multiple responsibilities, but offers opportunities for growth and learning in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Associate position, with a focus on data analysis and digital marketing
• Unlike other marketing roles, this position requires a blend of analytical and creative skills, with a strong emphasis on data-driven decision making
• Career progression in this role may lead to opportunities in marketing management, digital marketing strategy, or data analysis and business intelligence

ASSUMPTION: This role offers a unique blend of analytical and creative responsibilities, with opportunities for growth and advancement within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a social media advertising campaign to increase brand awareness and patient acquisition
• Analyzing patient data to identify trends and opportunities for targeted marketing efforts
• Creating and managing content for the company website, including blog posts, press releases, and other marketing materials

ASSUMPTION: Sample projects for this role may involve data analysis, content creation, and project management, with a focus on supporting the company's marketing efforts and growth initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for this role and how it fits into the overall marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the urgent care industry, and how does UCG differentiate itself from competitors?
• How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the company's marketing strategy, and the work environment to ensure a good fit for both the candidate and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your data analysis, content creation, and project management skills
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.