📌 Core Information
🔹 Job Title: Marketing Analytics Analyst
🔹 Company: PowerSchool Group LLC
🔹 Location: Folsom, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving marketing intelligence and insights to fuel growth and success
- Developing and maintaining strategic and tactical performance reporting
- Automating report production for self-service data access
- Creating insightful visualizations in Domo dashboards
- Collaborating cross-functionally to enhance data capture and reporting effectiveness
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to translate complex data into actionable insights for various stakeholders.
📋 Key Responsibilities
✅ Serve as the go-to source for marketing intelligence, delivering insights to drive future growth, customer success, and marketing effectiveness
✅ Develop and maintain performance reporting and analytics standards for marketing activities
✅ Automate and streamline report production to enable self-service data access
✅ Create insightful visualizations in Domo dashboards to communicate data-driven insights
✅ Contribute to enhancing data capture requirements for improved reporting effectiveness
ASSUMPTION: This role requires a proactive approach to data analysis and a strong focus on delivering actionable insights to drive marketing strategy.
🎯 Required Qualifications
Education: Bachelor's degree in finance, accounting, marketing, economics, or equivalent relevant experience
Experience: At least 3 years of experience developing and leading analytics processes and capabilities for the marketing function within a medium to large corporate enterprise, preferably B2B
Required Skills:
- Advanced Salesforce/CRM analytics experience
- Strong analytical and quantitative problem-solving skills
- Excellent Excel and PowerPoint skills
- Effective cross-team collaboration and stakeholder management
Preferred Skills:
- Experience with Marketo, DOMO, and Snowflake
ASSUMPTION: Candidates with experience in B2B marketing analytics and proficiency in relevant tools will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $83,000 - $110,300 USD per year. This range is specific to the United States and considers various factors, including experience, skills, and market data.
Benefits:
- Comprehensive Insurance Coverage (Medical, Dental, Vision, Pharmacy benefits, Life Insurance, and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted Paid Time Off (DTO)
- Wellness Program, including ClassPass and Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program, and Prepaid Legal coverage
Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM PST, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate and may vary based on individual candidate qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: PowerSchool is a global leader in cloud-based software for K-12 education, supporting the entire educational ecosystem from the central office to the classroom to the home.
Company Size: PowerSchool has a large employee base, offering ample opportunities for collaboration and growth. As a global organization, it provides a diverse and inclusive work environment.
Founded: PowerSchool was founded in 1997 and has since grown to serve over 45 million users worldwide.
Company Description:
- PowerSchool provides a unified platform that supports administrative tasks, learning management, student information systems, and special education management.
- The company aims to empower educators and engage families to improve student outcomes.
- PowerSchool is committed to delivering innovative, user-friendly solutions that meet the unique needs of schools and districts.
Company Specialties:
- Student Information Systems
- Learning Management
- Administrative Tasks Management
- Special Education Management
Company Website: www.powerschool.com
ASSUMPTION: PowerSchool's extensive experience in the education sector and commitment to innovation make it an attractive employer for professionals seeking to make a significant impact in the field.
📊 Role Analysis
Career Level: Mid-Level. This role offers opportunities for growth and development within the Marketing Analytics team and the broader Marketing organization.
Reporting Structure: The Marketing Analytics Analyst reports directly to the Marketing Analytics Manager and collaborates with various marketing teams to provide data-driven insights.
Work Arrangement: Hybrid. This role offers a blend of on-site and remote work, allowing for flexibility and a better work-life balance.
Growth Opportunities:
- Advancement within the Marketing Analytics team or other marketing functions
- Expanding skills and expertise in marketing analytics and data visualization
- Potential to work on high-impact projects and influence marketing strategy
ASSUMPTION: This role provides ample opportunities for professional growth and development within PowerSchool's Marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid. The Folsom office offers a collaborative and modern work environment, with opportunities for both on-site and remote work.
Office Location(s): 150 Parkshore Drive, Folsom, CA 95630, United States
Geographic Context:
- Folsom is located in the Sacramento metropolitan area, offering a mix of urban and suburban living.
- The region is known for its mild climate, with hot, dry summers and cool, wet winters.
- The area provides ample opportunities for outdoor recreation, including hiking, biking, and water sports.
Work Schedule: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM PST, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and qualifications
- Final interview with senior leadership to assess fit and make a hiring decision
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with PowerSchool's values
Application Tips:
- Highlight relevant experience in marketing analytics and data-driven decision-making
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of data visualizations or reports to showcase your analytical skills during the interview
ATS Keywords: Marketing Analytics, Data-Based Insights, Predictive Modeling, Salesforce Analytics, Marketo, DOMO, Snowflake, Excel, PowerPoint, Cross-Team Collaboration, Stakeholder Management, Analytical Skills, Quantitative Problem-Solving, Business Judgment
ASSUMPTION: PowerSchool's hiring process is designed to assess candidates' skills, cultural fit, and potential to contribute to the company's mission and values.
🛠️ Tools & Technologies
- Salesforce/CRM
- Marketo
- DOMO (Business Intelligence tool)
- Snowflake (Data Warehouse)
- Excel
- PowerPoint
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used to manage data, create visualizations, and communicate insights.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Integrity
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and responsive to change
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest marketing analytics trends and tools?
- Can you provide an example of a time when you used data to drive a marketing strategy or improve performance?
- How do you approach collaborating with cross-functional teams to deliver insights and drive results?
ASSUMPTION: Candidates who align with PowerSchool's values and demonstrate a strong work ethic and commitment to continuous learning will be most successful in this role.
⚠️ Potential Challenges
- Managing competing priorities and stakeholder demands for data and insights
- Keeping up with the fast-paced and ever-evolving marketing landscape
- Balancing the need for detailed analysis with the need for quick decision-making
- Adapting to changes in the organization's priorities and goals
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position offers a unique blend of strategic and tactical responsibilities, with a focus on driving growth and success for the entire Marketing organization.
- In the broader education technology industry, PowerSchool is known for its comprehensive platform and commitment to innovation, making it an attractive employer for marketing professionals.
- Career progression in this role may include advancement within the Marketing Analytics team or other marketing functions, as well as opportunities to work on high-impact projects and influence marketing strategy.
ASSUMPTION: This role offers a unique opportunity to apply marketing analytics skills to drive growth and success in the education technology industry.
📝 Sample Projects
- Developing and maintaining a comprehensive marketing dashboard to track key performance indicators (KPIs) and trends
- Conducting a marketing mix analysis to optimize resource allocation and improve return on investment (ROI)
- Creating predictive models to identify high-potential customers and optimize marketing campaigns
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available in this role, from strategic analysis to tactical execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Marketing organization and contribute to PowerSchool's mission?
- What are the most pressing challenges facing the Marketing Analytics team, and how can this role help address them?
- How does PowerSchool support the professional development and growth of its marketing analytics team members?
- What is the expected timeline for onboarding and ramping up in this role?
- How does the hybrid work arrangement support work-life balance and collaboration within the team?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and commitment to understanding the organization's needs and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing analytics and data-driven decision-making
- Prepare examples of data visualizations or reports to showcase your analytical skills during the interview
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
