Marketing Analytics & Insights Manager

📌 Core Information

🔹 Job Title: Marketing Analytics & Insights Manager

🔹 Company: The Walt Disney Company

🔹 Location: Celebration, FL, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Influencing strategic decision-making through integrated, objective, and actionable insights
• Measuring and analyzing marketing effectiveness across paid, owned, and earned media
• Optimizing media investment through scenario planning and testing new strategies
• Collaborating with cross-functional teams to drive business results
• Developing and delivering presentations to communicate findings and recommendations to leadership

ASSUMPTION: This role requires a strong background in analytics and a deep understanding of marketing to effectively drive strategic decision-making.

📋 Key Responsibilities

✅ Manage analytics projects from inception to completion, including translating business questions into an analytics scope, developing measurement plans, conducting analysis, and delivering presentations

✅ Leverage various data sources to identify trends, guide strategic recommendations, and evaluate marketing campaign performance

✅ Research industry trends and develop points of view to increase results and improve performance

✅ Design effective and impactful reports and visualizations to show business performance

✅ Collaborate with leaders across the broader CIMA team and additional DX areas to drive business outcomes

ASSUMPTION: This role requires strong project management skills to handle multiple projects simultaneously and effectively manage stakeholder expectations.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Analytics, Statistics, Economics, Marketing, or other related quantitative field

Experience: Minimum 5 years of experience in analytics, business planning, or similar role

Required Skills:

• Proficiency in software applications such as Tableau and Excel (complex functions)
• Strong data literacy, curiosity, and problem-solving skills
• Familiarity with a variety of digital marketing tools and platforms
• Experience working in a matrixed team environment and with a variety of partners at all levels
• Excellent storytelling and communication skills to convey complex analytical insights and concepts to both technical and non-technical stakeholders

Preferred Skills:

• Digital media campaign management experience
• Hospitality/Tourism industry experience
• Professional experience in a similar role within a marketing or media analytics team
• Experience collaborating with, and integrating, AI tools and platforms to enhance work product

ASSUMPTION: While a Master’s degree is preferred, a Bachelor’s degree with relevant experience may be considered for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in the Entertainment Providers industry)

Benefits:

• Health Benefits
• Savings Benefits
• Educational Opportunities
• Special Extras (only Disney can provide)

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

• Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of guests each year
• The company operates a theme park, resort hotels, and other entertainment venues, providing a wide range of job opportunities across various departments
• Disneyland Paris is committed to delivering exceptional guest experiences and fostering the growth and development of its employees

Company Specialties:

• Marketing
• Communication
• Engineering
• Human Resources
• Sales
• Finance
• Legal
• Real Estate Development
• Information Technology
• Event Management
• Supply Chain
• Logistics
• Purchasing
• Revenue Management
• Research
• Strategy
• Audit
• Construction
• Pricing
• Front Office
• Tourism
• and Hospitality

Company Website: jobs.disneycareers.com

ASSUMPTION: Disneyland Paris offers a dynamic and multicultural work environment, with opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports to the Director of Marketing Analytics and Insights within the Global Marketing Center of Excellence for Disney Experiences (DX)

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Progression to a senior or management role within the Marketing Analytics and Insights team
• Expansion into other areas of the broader CIMA team or additional DX areas
• Potential to work on high-impact projects that influence executive-level decision-making

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing analytics and insights field.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork

Office Location(s): Celebration, FL, USA

Geographic Context:

• Celebration, FL, is a master-planned community located near Orlando, FL
• The area offers a mix of urban and suburban living, with easy access to entertainment, dining, and outdoor recreation options
• Celebration is known for its picturesque neighborhoods, lakes, and parks, providing a pleasant work-life balance

Work Schedule: Full-time, with flexibility for project demands and potential overtime

ASSUMPTION: The Celebration, FL, location offers a pleasant work environment with a mix of urban and suburban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Director of Marketing Analytics and Insights

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Collaboration and teamwork skills
• Industry knowledge and marketing acumen

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing analytics and insights, and provide examples of your work
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Marketing Analytics, Insights, Data Analysis, Strategic Decision-Making, Campaign Performance, Media Effectiveness, Scenario Planning, Presentation Skills, Collaboration, Cross-Functional Teams

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Tableau
• Microsoft Excel
• Digital marketing tools and platforms (e.g., Google Analytics, Adobe Analytics, etc.)
• Presentation software (e.g., PowerPoint, Keynote, etc.)

ASSUMPTION: Proficiency in Tableau and Excel is essential for this role, as they are the primary tools used for data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Excellence
• Inclusion
• Integrity
• Optimism

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with large datasets and complex analytical tools?
• Can you effectively communicate complex analytical insights to both technical and non-technical stakeholders?

ASSUMPTION: Disneyland Paris values a collaborative and innovative work environment, with a focus on quality, excellence, and inclusion.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with competing priorities and deadlines
• Balancing the need for in-depth analysis with the requirement for timely decision-making
• Working with large and complex datasets, requiring strong data literacy and analytical skills
• Effectively communicating complex analytical insights to non-technical stakeholders

ASSUMPTION: This role may present challenges related to project management, data analysis, and communication, requiring strong problem-solving skills and adaptability.

📈 Similar Roles Comparison

• This role differs from other marketing analytics positions in its focus on influencing strategic decision-making and driving business results through integrated, objective, and actionable insights
• Industry-specific context: The entertainment providers industry is highly competitive and dynamic, requiring a strong understanding of marketing trends and consumer behavior
• Career path comparison: This role offers opportunities for professional growth and development within the marketing analytics and insights field, with potential progression to senior or management roles

ASSUMPTION: This role is unique in its focus on strategic decision-making and driving business results through integrated, objective, and actionable insights.

📝 Sample Projects

• Analyzing the effectiveness of a marketing campaign across paid, owned, and earned media channels
• Developing a media investment scenario plan to optimize marketing spend and maximize ROI
• Conducting a competitive analysis to identify opportunities for growth and differentiation

ASSUMPTION: These sample projects are representative of the types of analyses and strategic recommendations required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Analytics and Insights team?
• How does this role collaborate with other areas of the broader CIMA team and additional DX areas?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the growth and development of team members?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These interview questions are designed to provide insight into the role's dynamics, priorities, and challenges, as well as the company's culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Disney Careers website
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and industry to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.