📌 Core Information
🔹 Job Title: Social Media Analyst-MS&A
🔹 Company: The Walt Disney Company
🔹 Location: Celebration, FL, USA
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing paid social media campaigns across various platforms
- Ensuring proper campaign setup and optimization
- Analyzing campaign data to identify insights and trends
- Managing daily budget tracking and campaign optimization efforts
- Collaborating with cross-functional teams to drive campaign performance
ASSUMPTION: This role requires a strong background in paid social media advertising and data analysis, with a focus on maximizing campaign performance and driving business results.
📋 Key Responsibilities
✅ Implement, manage, and optimize paid social advertising campaigns
✅ Ensure proper campaign setup to track properly in Adobe Analytics and paid social buying platforms
✅ Analyze campaigns to identify key insights, trends, and testing opportunities
✅ Manage the daily campaign optimization efforts of assigned accounts
✅ Manage daily budget tracking process to make sure pre-defined spending levels are on pace
✅ Utilize team workflow system to manage and execute assignments
✅ Create strategy proposals for new campaigns or account structures based on objectives provided by strategy partners
✅ Manage bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
✅ Review or provide regular reporting to add insights and provide commentary to explain variations
✅ Manage the execution, reporting, and share-outs of testing initiatives
✅ Collaborate with leadership, colleagues and social outlets to define policies, processes and procedures to further drive efficiencies and performance for key stakeholders
✅ Keep current on the social media advertising industry and propose new ideas to further enhance campaign tactics and capabilities
ASSUMPTION: This role requires a high level of attention to detail, strong analytical skills, and the ability to work well under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Four-year college degree or equivalent experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
Experience: 2-5 years executing paid social media advertising campaigns
Required Skills:
- Thorough working knowledge of Meta Ads Manager and Google Ads interfaces
- Familiarity with web analytics tools such as Adobe Analytics (Omniture) or Google Analytics 360 to drive tactical decisions
- Ability to work well with cross-functional teams and prioritize time
- Comfortable working with team members at all levels, including senior management
- High proficiency with Microsoft Excel
Preferred Skills:
- Familiarity with TikTok, Snapchat, and Pinterest
ASSUMPTION: Candidates with a strong background in marketing, business, or a related field, along with relevant experience in paid social media advertising, are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Specialist role with 2-5 years of experience in the United States)
Benefits:
- Health Benefits
- Savings Benefits
- Educational Opportunities
Working Hours: Full-time position, typically 40 hours per week. May require occasional overtime or weekend work to meet campaign deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of visitors each year
- The company employs a diverse and multicultural team of talent, providing numerous career opportunities across various departments
- Disneyland Paris is committed to delivering exceptional customer experiences and fostering the growth and development of its employees
Company Specialties:
- Marketing
- Communication
- Ingénierie
- Ressources Humaines
- Ventes
- Finance
- Juridique
- Développement immobilier
- Informatique
- Evénementiel
- Supply Chain
- Logisitique
- Achats
- Revenue Management
- Etudes
- Stratégie
- Audit
- Construction
- pricing
- Accueil
- Tourisme
- and Hôtellerie
Company Website: http://careers.disneylandparis.com/fr
ASSUMPTION: Disneyland Paris offers a dynamic and multicultural work environment, with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level Marketing role, with opportunities for growth and advancement within the company
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Advancement to a Senior Marketing role or a management position within the company
- Expansion of responsibilities to include additional marketing channels or campaigns
- Opportunities to work on high-profile projects and events
ASSUMPTION: This role offers a clear path for career progression and the opportunity to work on exciting and innovative marketing campaigns.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Celebration, FL, USA
Geographic Context:
- Celebration, FL is a small town located near Orlando, offering a relaxed and family-friendly atmosphere
- The area is known for its high quality of life, with excellent schools, healthcare, and recreational opportunities
- Celebration is conveniently located near major highways and attractions, making it an ideal location for commuters
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional overtime or weekend work as needed
ASSUMPTION: The Celebration, FL location offers a pleasant work environment, with easy access to amenities and a strong sense of community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Social Media Manager and other team members
- Final interview with the Director of Marketing
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant experience and achievements in paid social media advertising
- Include specific examples of campaign optimization and data analysis projects
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
ATS Keywords: Paid social media advertising, campaign management, data analysis, Adobe Analytics, Google Ads, Meta Ads Manager, cross-functional collaboration, Microsoft Excel
ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's technical skills and cultural fit within the team.
🛠️ Tools & Technologies
- Meta Ads Manager
- Google Ads
- Adobe Analytics
- Microsoft Excel
- Other relevant marketing and analytics tools
ASSUMPTION: Candidates should have a strong working knowledge of the listed tools and be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Inclusion
- Excellence
- Storytelling
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with large datasets and drawing insights from complex information?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: Candidates who are strong fits for this role will be highly collaborative, data-driven, and committed to delivering exceptional results in a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapidly evolving social media landscape, requiring continuous learning and adaptation
- Working with tight deadlines and high expectations, requiring strong attention to detail and the ability to perform well under pressure
- Collaborating effectively with cross-functional teams, requiring strong communication and interpersonal skills
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Specialist or Social Media Manager position, but with a stronger focus on data analysis and campaign optimization
- Compared to related roles, this position offers a unique blend of technical and creative responsibilities, with the opportunity to drive meaningful business impact
- Career paths for this role may include advancement to a Senior Marketing role or a management position within the company
ASSUMPTION: Candidates should consider how their skills and experiences align with the unique requirements of this role, as well as the opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a comprehensive social media advertising campaign for a new product launch
- Analyzing campaign performance data to identify trends and optimize ad spend across multiple platforms
- Collaborating with cross-functional teams to develop and implement a testing strategy for a new marketing initiative
ASSUMPTION: Candidates should be prepared to discuss their relevant experience and achievements in campaign management, data analysis, and cross-functional collaboration during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the team culture like, and how does this role contribute to its success?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to driving meaningful business impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
