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Marketing Analytics & Insights Mgr

The Walt Disney Company
Full-time
On-site
Celebration, Florida, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analytics & Insights Mgr

πŸ”Ή Company: The Walt Disney Company

πŸ”Ή Location: Celebration, FL, USA

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-02

πŸ”Ή Experience Level: 5+ years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Influencing strategic decision-making through integrated, objective, and actionable insights.
  • Facilitating media experimentation design and measurement.
  • Collaborating with internal marketing analytics and advanced analytics partners.
  • Working closely with stakeholders to design tests effectively and deliver insights.

ASSUMPTION: This role requires a strong background in marketing analytics and a passion for experimentation to drive data-driven decision-making.

πŸ“‹ Key Responsibilities

βœ… Consult on test design to ensure robust and reliable measurement.

βœ… Run advanced analytics required to measure tests and determine their impact on the business.

βœ… Increase test measurement frequency by several tests per week after full onboarding.

βœ… Assist marketing analysts during test results delivery to provide technical insights and support.

βœ… Collaborate with cross-functional teams to integrate test results into broader marketing strategies.

βœ… Develop and maintain tools to track test performance and business impact.

βœ… Stay updated with the latest trends and technologies in marketing analytics and experimentation.

βœ… Inspire the organization to conduct tests when necessary to drive insights.

βœ… Work with the team to innovate on testing process and methods for continuous improvement.

βœ… Support on other analytics projects as needed.

ASSUMPTION: This role requires a strong understanding of experimental design and measurement methods, as well as proficiency in SQL and either R or Python.

🎯 Required Qualifications

Education: Bachelor’s degree in Business Analytics, Statistics, Economics, Marketing, or other related quantitative field

Experience: 5+ years of relevant experience

Required Skills:

  • Familiarity with experimental design.
  • Expertise in the application of parametric and non-parametric measurement methods.
  • Proficiency in SQL and either R or Python to implement and automate test measurement.
  • Passionate about experimentation and influencing data-driven decision-making.
  • Ability to work effectively across functional teams and manage multiple projects simultaneously.
  • Strong data literacy, curiosity, and problem-solving skills.
  • Familiarity with a variety of digital marketing tools and platforms.
  • Excellent storytelling and communication to convey complex analytical insights and concepts to both technical and non-technical stakeholders.

Preferred Skills:

  • Professional experience in a similar role within a marketing or media analytics team.
  • Experience in running and/or measuring tests within various media platforms, website testing, and/or on 1st/3rd party experimentation platforms.
  • In-depth knowledge and understanding of both Frequentist and Bayesian experimentation frameworks.
  • Knowledge of advanced marketing measurement approaches like Media Mix Modeling, Multi-Touch Attribution, etc.
  • Experience collaborating with, and integrating, AI tools and platforms to enhance work product.

ASSUMPTION: Candidates with a master’s degree in a related quantitative field and experience in a similar role may have an advantage in this competitive market.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Analytics Manager with 5+ years of experience in the United States)

Benefits:

  • Health Benefits
  • Savings Benefits
  • Educational Opportunities
  • Special Extras

Working Hours: Full-time position, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)

Founded: 1992 (Established company with a rich history and strong brand recognition)

Company Description:

  • Disneyland Paris is a dynamic and multicultural team that welcomes guests every day to create magical memories.
  • The company has opened its Park gates to 320 million visitors since 1992 and has made the dreams of millions come true.
  • With 500 different job profiles across corporate and operations departments, there are numerous career opportunities available.

Company Specialties:

  • Marketing
  • Communication
  • Engineering
  • Human Resources
  • Sales
  • Finance
  • Legal
  • Real Estate Development
  • Information Technology
  • Event Planning
  • Supply Chain
  • Logistics
  • Purchasing
  • Revenue Management
  • Research
  • Strategy
  • Audit
  • Construction
  • Pricing
  • Guest Relations
  • Tourism and Hospitality

Company Website: careers.disneylandparis.com/fr

ASSUMPTION: Working at Disneyland Paris offers a unique opportunity to be part of a magical and iconic brand, with extensive career growth opportunities and a diverse, multicultural work environment.

πŸ“Š Role Analysis

Career Level: Mid-level to senior role, with opportunities for growth and advancement within the marketing analytics and insights team.

Reporting Structure: This role reports to the Senior Manager-Digital Media Analytics & Optimization and works closely with internal marketing analytics and advanced analytics partners.

Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks or meetings.

Growth Opportunities:

  • Advancement within the marketing analytics and insights team or related departments.
  • Expansion of skills and expertise through collaboration with cross-functional teams and participation in professional development opportunities.
  • Potential to influence strategic decision-making and drive business impact through data-driven insights.

ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing analytics and insights within a large, established organization.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and teamwork in a creative and dynamic environment.

Office Location(s): Celebration, FL, USA

Geographic Context:

  • Celebration, FL, is a master-planned community located near Walt Disney World Resort, offering a family-friendly atmosphere with various amenities and recreational activities.
  • The area is known for its strong job market, with a diverse range of industries and employers.
  • Celebration, FL, is located approximately 25 miles southwest of Orlando, providing easy access to the city's attractions, cultural events, and international airport.

Work Schedule: Full-time, with a flexible work schedule that may include occasional overtime or weekend work to meet project deadlines or support special events.

ASSUMPTION: Working in Celebration, FL, offers a unique blend of small-town charm and big-city convenience, with easy access to world-class entertainment, dining, and recreational opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume review.
  • Phone or video screen with the hiring manager or a member of the HR team.
  • In-person or virtual interview with the hiring manager and potential team members.
  • Final interview with senior leadership or the hiring manager.

Key Assessment Areas:

  • Technical skills and expertise in marketing analytics and experimental design.
  • Problem-solving abilities and data-driven decision-making mindset.
  • Communication and storytelling skills to convey complex insights to both technical and non-technical stakeholders.
  • Cultural fit and alignment with Disney's values and work environment.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your passion for experimentation and data-driven decision-making in your application materials.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
  • Research Disney's company culture and values to show your enthusiasm and alignment with the organization.

ATS Keywords: Marketing Analytics, Insights, Experimental Design, SQL, R, Python, Data Literacy, Problem-Solving, Digital Marketing Tools, Communication, Storytelling, Collaboration, Testing Process, Measurement Methods, AI Tools, Continuous Improvement

ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • SQL
  • R or Python
  • Digital marketing tools and platforms
  • AI tools and platforms

ASSUMPTION: Proficiency in SQL and either R or Python is required for this role, as well as familiarity with various digital marketing tools and platforms. Experience with AI tools and platforms is preferred.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Excellence
  • Inclusion
  • Integrity
  • Optimism
  • Respect
  • Storytelling

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Creative and innovative
  • Adaptable and responsive to change

Self-Assessment Questions:

  • Do you align with Disney's core values, particularly innovation, quality, and excellence?
  • Are you comfortable working in a dynamic, fast-paced environment with a focus on collaboration and teamwork?
  • Do you have strong data literacy and problem-solving skills, with a passion for experimentation and driving data-driven decision-making?

ASSUMPTION: Candidates who demonstrate a strong fit with Disney's values and work style, as well as a passion for marketing analytics and insights, will be well-positioned for success in this role.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines and competing priorities.
  • Managing multiple projects simultaneously and balancing the needs of various stakeholders.
  • Keeping up with the latest trends and technologies in marketing analytics and experimentation.
  • Navigating a large, complex organization with diverse teams and departments.

ASSUMPTION: Candidates should be prepared to work effectively in a fast-paced environment, manage multiple priorities, and adapt to change to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing analytics positions in its focus on experimental design and measurement, as well as its integration with advanced analytics and optimization teams.
  • Industry-specific context: The entertainment industry is highly competitive and data-driven, with a strong emphasis on innovation and creativity.
  • Career path comparison: This role offers opportunities for growth and advancement within the marketing analytics and insights team or related departments, with potential to influence strategic decision-making and drive business impact.

ASSUMPTION: Candidates should research similar roles within the entertainment industry and consider their career goals and aspirations when evaluating this opportunity.

πŸ“ Sample Projects

  • Designing and executing a multivariate test to optimize website conversion rates for a new marketing campaign.
  • Analyzing customer data to identify trends and insights that inform marketing strategy and improve customer engagement.
  • Developing and implementing a predictive model to forecast demand for a new product launch, using historical data and market research.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-impact initiatives that drive business results.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing analytics and insights team?
  • How does this role collaborate with other departments and teams within the organization?
  • What are the most significant challenges facing the marketing analytics and insights team, and how can this role help address them?
  • What opportunities are there for professional development and growth within this role and the broader organization?
  • How does this role support Disney's commitment to innovation, quality, and excellence?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and organization, as well as their understanding of the industry and the company's values and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for experimentation and data-driven decision-making.
  • Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
  • Research Disney's company culture and values to show your enthusiasm and alignment with the organization.
  • Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.