📌 Core Information
🔹 Job Title: Marketing Analytics & Insights Mgr
🔹 Company: The Walt Disney Company
🔹 Location: Celebration, FL, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-02
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Influencing strategic decision-making through integrated, objective, and actionable insights.
- Facilitating media experimentation design and measurement.
- Collaborating with internal marketing analytics and advanced analytics partners.
- Working closely with stakeholders to design tests effectively and deliver insights.
ASSUMPTION: This role requires a strong background in marketing analytics and a passion for experimentation to drive data-driven decision-making.
📋 Key Responsibilities
✅ Consult on test design to ensure robust and reliable measurement.
✅ Run advanced analytics required to measure tests and determine their impact on the business.
✅ Increase test measurement frequency by several tests per week after full onboarding.
✅ Assist marketing analysts during test results delivery to provide technical insights and support.
✅ Collaborate with cross-functional teams to integrate test results into broader marketing strategies.
✅ Develop and maintain tools to track test performance and business impact.
✅ Stay updated with the latest trends and technologies in marketing analytics and experimentation.
✅ Inspire the organization to conduct tests when necessary to drive insights.
✅ Work with the team to innovate on testing process and methods for continuous improvement.
✅ Support on other analytics projects as needed.
ASSUMPTION: This role requires a strong understanding of experimental design and measurement methods, as well as proficiency in SQL and either R or Python.
🎯 Required Qualifications
Education: Bachelor’s degree in Business Analytics, Statistics, Economics, Marketing, or other related quantitative field
Experience: 5+ years of relevant experience
Required Skills:
- Familiarity with experimental design.
- Expertise in the application of parametric and non-parametric measurement methods.
- Proficiency in SQL and either R or Python to implement and automate test measurement.
- Passionate about experimentation and influencing data-driven decision-making.
- Ability to work effectively across functional teams and manage multiple projects simultaneously.
- Strong data literacy, curiosity, and problem-solving skills.
- Familiarity with a variety of digital marketing tools and platforms.
- Excellent storytelling and communication to convey complex analytical insights and concepts to both technical and non-technical stakeholders.
Preferred Skills:
- Professional experience in a similar role within a marketing or media analytics team.
- Experience in running and/or measuring tests within various media platforms, website testing, and/or on 1st/3rd party experimentation platforms.
- In-depth knowledge and understanding of both Frequentist and Bayesian experimentation frameworks.
- Knowledge of advanced marketing measurement approaches like Media Mix Modeling, Multi-Touch Attribution, etc.
- Experience collaborating with, and integrating, AI tools and platforms to enhance work product.
ASSUMPTION: Candidates with a master’s degree in a related quantitative field and experience in a similar role may have an advantage in this competitive market.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Marketing Analytics Manager with 5+ years of experience in the United States)
Benefits:
- Health Benefits
- Savings Benefits
- Educational Opportunities
- Special Extras
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for career growth)
Founded: 1992 (Established company with a rich history and strong brand recognition)
Company Description:
- Disneyland Paris is a dynamic and multicultural team that welcomes guests every day to create magical memories.
- The company has opened its Park gates to 320 million visitors since 1992 and has made the dreams of millions come true.
- With 500 different job profiles across corporate and operations departments, there are numerous career opportunities available.
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Planning
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Guest Relations
- Tourism and Hospitality
Company Website: careers.disneylandparis.com/fr
ASSUMPTION: Working at Disneyland Paris offers a unique opportunity to be part of a magical and iconic brand, with extensive career growth opportunities and a diverse, multicultural work environment.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and advancement within the marketing analytics and insights team.
Reporting Structure: This role reports to the Senior Manager-Digital Media Analytics & Optimization and works closely with internal marketing analytics and advanced analytics partners.
Work Arrangement: On-site, full-time position with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Advancement within the marketing analytics and insights team or related departments.
- Expansion of skills and expertise through collaboration with cross-functional teams and participation in professional development opportunities.
- Potential to influence strategic decision-making and drive business impact through data-driven insights.
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing analytics and insights within a large, established organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork in a creative and dynamic environment.
Office Location(s): Celebration, FL, USA
Geographic Context:
- Celebration, FL, is a master-planned community located near Walt Disney World Resort, offering a family-friendly atmosphere with various amenities and recreational activities.
- The area is known for its strong job market, with a diverse range of industries and employers.
- Celebration, FL, is located approximately 25 miles southwest of Orlando, providing easy access to the city's attractions, cultural events, and international airport.
Work Schedule: Full-time, with a flexible work schedule that may include occasional overtime or weekend work to meet project deadlines or support special events.
ASSUMPTION: Working in Celebration, FL, offers a unique blend of small-town charm and big-city convenience, with easy access to world-class entertainment, dining, and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review.
- Phone or video screen with the hiring manager or a member of the HR team.
- In-person or virtual interview with the hiring manager and potential team members.
- Final interview with senior leadership or the hiring manager.
Key Assessment Areas:
- Technical skills and expertise in marketing analytics and experimental design.
- Problem-solving abilities and data-driven decision-making mindset.
- Communication and storytelling skills to convey complex insights to both technical and non-technical stakeholders.
- Cultural fit and alignment with Disney's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your passion for experimentation and data-driven decision-making in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- Research Disney's company culture and values to show your enthusiasm and alignment with the organization.
ATS Keywords: Marketing Analytics, Insights, Experimental Design, SQL, R, Python, Data Literacy, Problem-Solving, Digital Marketing Tools, Communication, Storytelling, Collaboration, Testing Process, Measurement Methods, AI Tools, Continuous Improvement
ASSUMPTION: The application process for this role may be competitive, and candidates should emphasize their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- SQL
- R or Python
- Digital marketing tools and platforms
- AI tools and platforms
ASSUMPTION: Proficiency in SQL and either R or Python is required for this role, as well as familiarity with various digital marketing tools and platforms. Experience with AI tools and platforms is preferred.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Excellence
- Inclusion
- Integrity
- Optimism
- Respect
- Storytelling
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you align with Disney's core values, particularly innovation, quality, and excellence?
- Are you comfortable working in a dynamic, fast-paced environment with a focus on collaboration and teamwork?
- Do you have strong data literacy and problem-solving skills, with a passion for experimentation and driving data-driven decision-making?
ASSUMPTION: Candidates who demonstrate a strong fit with Disney's values and work style, as well as a passion for marketing analytics and insights, will be well-positioned for success in this role.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities.
- Managing multiple projects simultaneously and balancing the needs of various stakeholders.
- Keeping up with the latest trends and technologies in marketing analytics and experimentation.
- Navigating a large, complex organization with diverse teams and departments.
ASSUMPTION: Candidates should be prepared to work effectively in a fast-paced environment, manage multiple priorities, and adapt to change to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other marketing analytics positions in its focus on experimental design and measurement, as well as its integration with advanced analytics and optimization teams.
- Industry-specific context: The entertainment industry is highly competitive and data-driven, with a strong emphasis on innovation and creativity.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing analytics and insights team or related departments, with potential to influence strategic decision-making and drive business impact.
ASSUMPTION: Candidates should research similar roles within the entertainment industry and consider their career goals and aspirations when evaluating this opportunity.
📝 Sample Projects
- Designing and executing a multivariate test to optimize website conversion rates for a new marketing campaign.
- Analyzing customer data to identify trends and insights that inform marketing strategy and improve customer engagement.
- Developing and implementing a predictive model to forecast demand for a new product launch, using historical data and market research.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, as well as the opportunity to work on high-impact initiatives that drive business results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing analytics and insights team?
- How does this role collaborate with other departments and teams within the organization?
- What are the most significant challenges facing the marketing analytics and insights team, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does this role support Disney's commitment to innovation, quality, and excellence?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and organization, as well as their understanding of the industry and the company's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your passion for experimentation and data-driven decision-making.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit.
- Research Disney's company culture and values to show your enthusiasm and alignment with the organization.
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
