📌 Core Information
🔹 Job Title: Marketing Analytics Intern
🔹 Company: RippleMatch (Partnering with various organizations)
🔹 Location: Philadelphia, PA
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Assisting in market data, consumer behavior, and campaign performance analysis
- Preparing detailed reports and presentations to communicate findings and recommendations
- Collaborating with cross-functional teams to drive data-driven marketing strategies
- Gaining hands-on experience in marketing analytics and data analysis
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, requiring strong analytical skills and a proactive approach to identifying trends and insights.
📋 Key Responsibilities
✅ Assist in the analysis of market data, consumer behavior, and campaign performance
✅ Prepare detailed reports and presentations to effectively communicate findings and recommendations
✅ Contribute to collaborative projects and manage multiple tasks
✅ Work with large datasets and perform detailed statistical analysis
✅ Stay updated with the latest marketing trends and data analysis technologies
ASSUMPTION: The intern will be expected to work independently on tasks and take initiative in exploring new data sources and analysis methods.
🎯 Required Qualifications
Education: Currently pursuing a Bachelor’s or Master’s degree in Marketing, Business Analytics, Statistics, or a related field.
Experience: No prior work experience is required for this internship.
Required Skills:
- Basic understanding of marketing principles and analytics techniques
- Strong analytical skills
- Proficiency with analytical tools and software such as Excel, Google Analytics
- Ability to work with large datasets and perform statistical analysis
- Good organizational and project management skills
- Strong problem-solving skills and a proactive approach to identifying trends and insights in data
- Effective communication and interpersonal skills
Preferred Skills:
- Experience with SQL or similar database querying language
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: While not explicitly stated, having some familiarity with marketing automation tools and SQL could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Industry standards for marketing analytics internships in Philadelphia typically range from $15 to $20 per hour. However, this may vary depending on the specific partnering organization.
Benefits:
- Gain valuable work experience in marketing analytics
- Opportunity to work with various organizations through RippleMatch's partner network
- Potential for full-time employment after the internship, depending on performance and organizational needs
Working Hours: Full-time (40 hours/week) during the internship period.
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing analytics internships in the Philadelphia area. Actual compensation may vary depending on the partnering organization.
📌 Applicant Insights
🔍 Company Context
Industry: RippleMatch operates in the technology and recruitment sectors, focusing on automating the recruitment process for both employers and job seekers.
Company Size: RippleMatch has 51-200 employees, providing an environment where interns can work on impactful projects and interact with various teams.
Founded: RippleMatch was founded in 2016, making it a relatively young and innovative company.
Company Description:
- RippleMatch is an AI-powered job matchmaker that connects job seekers with top employers and opportunities
- The platform uses matching algorithms to bring relevant job opportunities directly to candidates
- RippleMatch partners with hundreds of companies looking to hire top talent, providing interns with diverse experiences
Company Specialties:
- University Recruiting
- Diversity Recruiting
- Campus Recruiting
- Proactive Sourcing
- Candidate Sourcing
- Early Career Recruitment
- Technical Recruiting
- Automated Sourcing
Company Website: https://ripplematch.com/employers
ASSUMPTION: RippleMatch's focus on automation and AI in recruitment may provide interns with exposure to cutting-edge technologies and innovative recruitment strategies.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students pursuing degrees in marketing, business analytics, or related fields.
Reporting Structure: The intern will likely report to a marketing or analytics manager within the partnering organization.
Work Arrangement: The internship is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- Gain practical experience in marketing analytics and data analysis
- Develop strong communication and presentation skills
- Build professional relationships with industry professionals
- Potential for full-time employment after the internship, depending on performance and organizational needs
ASSUMPTION: The internship provides ample opportunities for growth and learning, with the potential for long-term career prospects within the partnering organization.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the possibility of on-site work depending on the partnering organization's policies.
Office Location(s): Philadelphia, PA (with potential remote work options)
Geographic Context:
- Philadelphia is the largest city in Pennsylvania, offering a diverse range of cultural, historical, and recreational opportunities
- The city is home to numerous Fortune 500 companies and startups, providing a vibrant job market
- Philadelphia has a humid subtropical climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week) during the internship period, with potential flexibility depending on the partnering organization's policies.
ASSUMPTION: The remote-friendly work environment allows for greater flexibility and work-life balance, while the Philadelphia location offers a dynamic and engaging city to explore.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete an initial screening, which may include a phone or video call
- Participate in one or more interviews with RippleMatch and/or the partnering organization
- Receive an offer and onboarding information
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit with the partnering organization
- Enthusiasm for learning and growth in marketing analytics
Application Tips:
- Tailor your resume and cover letter to highlight your analytical skills, marketing knowledge, and relevant coursework
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work with data
- Research the partnering organization to demonstrate your interest in and understanding of their mission and values
ATS Keywords: Marketing, Analytics, Data Analysis, Consumer Behavior, Campaign Performance, Statistical Analysis, Presentation Skills, Communication Skills, Problem-Solving, Marketing Principles, Google Analytics, Excel
ASSUMPTION: The application process may vary depending on the partnering organization, but generally, candidates should expect a thorough evaluation of their analytical and communication skills.
🛠️ Tools & Technologies
- Excel
- Google Analytics
- SQL (preferred)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for the internship, but RippleMatch may provide training or resources to help interns develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Data-driven decision making
- Customer-centric approach
- Collaboration and teamwork
Work Style:
- Analytical and detail-oriented
- Proactive and self-motivated
- Strong communication and presentation skills
- Adaptable and open to learning new tools and technologies
Self-Assessment Questions:
- Do I have a strong foundation in marketing principles and analytics techniques?
- Am I comfortable working with large datasets and performing statistical analysis?
- Can I effectively communicate complex data insights to non-technical stakeholders?
- Am I eager to learn about the latest marketing trends and data analysis technologies?
ASSUMPTION: Interns should assess their fit with RippleMatch's values and work style to ensure a successful and fulfilling internship experience.
⚠️ Potential Challenges
- Working with large and complex datasets may require significant time and effort to clean and analyze
- Communicating data insights to non-technical stakeholders may require strong presentation and storytelling skills
- Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation
- Working remotely may present challenges in maintaining focus and productivity
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Marketing Coordinator: Focuses more on day-to-day marketing tasks and campaign management, with less emphasis on data analysis
- Business Analyst: Primarily focused on data analysis and reporting, with less emphasis on marketing-specific insights
- Marketing Specialist: Typically involves a mix of marketing strategy, campaign management, and data analysis, but may not require as deep an understanding of statistical analysis
ASSUMPTION: This marketing analytics internship offers a unique blend of marketing and data analysis responsibilities, providing a well-rounded experience for candidates interested in both fields.
📝 Sample Projects
- Analyze customer segmentation data to identify high-value customer segments and develop targeted marketing campaigns
- Evaluate the performance of marketing campaigns using A/B testing and other analytical methods to optimize future campaigns
- Develop and maintain marketing dashboards to track key performance indicators (KPIs) and provide data-driven insights to stakeholders
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities interns may encounter during their internship, focusing on data analysis and marketing strategy.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing analytics challenges facing the partnering organization?
- How does this internship fit into the partnering organization's long-term marketing strategy?
- What opportunities are there for professional development and growth during the internship?
- How does the partnering organization support work-life balance for remote employees?
- What are the next steps for applicants who receive an offer for this internship?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in and preparation for the role, while also providing valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your analytical skills, marketing knowledge, and relevant coursework
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work with data
- Research the partnering organization to demonstrate your interest in and understanding of their mission and values
- Follow up with RippleMatch after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
