π Core Information
πΉ Job Title: Marketing Analytics Intern
πΉ Company: RippleMatch
πΉ Location: Philadelphia, PA
πΉ Job Type: Internship
πΉ Category: Marketing
πΉ Date Posted: April 10, 2025
πΉ Experience Level: Entry Level (0-2 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Assisting in the analysis of market data, consumer behavior, and campaign performance
- Preparing detailed reports and presentations to communicate findings and recommendations
- Collaborating with cross-functional teams to drive data-informed decision making
- Learning and staying updated on the latest marketing trends and data analysis technologies
ASSUMPTION: This role is part of RippleMatch's partnership program, where they connect job seekers with opportunities from their partner companies.
π Key Responsibilities
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Analyze market data, consumer behavior, and campaign performance to identify trends and insights
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Prepare detailed reports and presentations to effectively communicate findings and recommendations
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Collaborate with cross-functional teams to drive data-informed decision making
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Stay updated on the latest marketing trends and data analysis technologies
ASSUMPTION: The specific responsibilities may vary depending on the partner company the intern is assigned to.
π― Required Qualifications
Education: Pursuing a Bachelorβs or Masterβs degree in Marketing, Business Analytics, Statistics, or a related field
Experience: None specified (entry-level role)
Required Skills:
- Basic understanding of marketing principles and analytics techniques
- Strong analytical skills and ability to work with large datasets
- Good organizational and project management skills
- Strong problem-solving skills and proactive approach to data analysis
- Effective communication and interpersonal skills
- Proficiency with analytical tools and software such as Excel, Google Analytics, and experience with SQL or similar database querying language
Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: While not explicitly stated, having some experience with data analysis tools and marketing software would be beneficial for this role.
π° Compensation & Benefits
Salary Range: $15 - $20 per hour (based on industry standards for entry-level marketing analytics internships in Philadelphia)
Benefits:
- Gain practical experience in marketing analytics
- Work with cross-functional teams and learn from industry professionals
- Potential for full-time employment after the internship
Working Hours: Full-time (40 hours/week) during the internship period
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing analytics internships in Philadelphia. Benefits may vary depending on the partner company.
π Applicant Insights
π Company Context
Industry: RippleMatch operates in the technology and recruitment sectors, focusing on connecting job seekers with opportunities from their partner companies.
Company Size: RippleMatch has 51-200 employees, providing a mid-sized company environment where interns can have a significant impact.
Founded: RippleMatch was founded in 2016, making it a relatively young company with a dynamic work environment.
Company Description:
- RippleMatch is an AI-powered job matchmaker that connects job seekers with top employers and opportunities tailored to their strengths and goals.
- The platform uses matching algorithms to streamline the recruitment process for both employers and job seekers.
- RippleMatch partners with hundreds of companies looking to hire top talent, providing interns with diverse opportunities.
Company Specialties:
- University Recruiting
- Diversity Recruiting
- Campus Recruiting
- Proactive Sourcing
- Candidate Sourcing
- Early Career Recruitment
- Generation Z
- Entry Level Candidates
- Technical Recruiting
- Automated Sourcing
Company Website: https://ripplematch.com/employers
ASSUMPTION: RippleMatch's partnership program allows interns to gain experience working with various companies, exposing them to diverse work environments and industries.
π Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: The intern will report directly to the marketing or analytics team of the partner company they are assigned to.
Work Arrangement: On-site (Philadelphia, PA)
Growth Opportunities:
- Potential for full-time employment after the internship
- Exposure to various industries and companies through RippleMatch's partnership program
- Opportunity to learn and develop marketing analytics skills
ASSUMPTION: Growth opportunities may vary depending on the partner company the intern is assigned to.
π Location & Work Environment
Office Type: The intern will work on-site at the partner company's office in Philadelphia, PA.
Office Location(s): Philadelphia, PA
Geographic Context:
- Philadelphia is the sixth-most populous city in the United States and the most populous city in Pennsylvania.
- The city is known for its rich history, cultural attractions, and diverse neighborhoods.
- Philadelphia offers a variety of dining, entertainment, and recreational options for residents and visitors alike.
Work Schedule: Full-time (40 hours/week) during the internship period
ASSUMPTION: The work schedule may vary depending on the partner company's specific internship program.
πΌ Interview & Application Insights
Typical Process:
- Submit application through RippleMatch's platform
- Phone or video screen with RippleMatch's recruitment team
- Technical assessment or case study (depending on the partner company)
- Final interview with the partner company's team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit with the partner company
- Understanding of marketing principles and analytics techniques
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing analytics and data-driven decision making in your application materials
- Showcase your enthusiasm for learning and growing in the marketing analytics field
ATS Keywords: Marketing Analytics, Intern, Data Analysis, Consumer Behavior, Campaign Performance, Market Data, Reporting, Presentation, Cross-Functional Teams, Marketing Trends
ASSUMPTION: The application process and interview structure may vary depending on the partner company the intern is assigned to.
π οΈ Tools & Technologies
- Excel
- Google Analytics
- SQL or similar database querying language
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the partner company the intern is assigned to.
π Cultural Fit Considerations
Company Values:
- Innovation
- Data-Driven Decision Making
- Collaboration
- Continuous Learning
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional team collaboration
- Focus on data analysis and insights
- Opportunity for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and collaborating on projects?
- Do you have a strong desire to learn and grow in the marketing analytics field?
ASSUMPTION: Cultural fit considerations may vary depending on the partner company the intern is assigned to.
β οΈ Potential Challenges
- Adapting to the specific work environment and culture of the partner company
- Managing multiple tasks and projects simultaneously
- Keeping up with the latest marketing trends and data analysis technologies
- Balancing the demands of an internship with academic responsibilities
ASSUMPTION: Potential challenges may vary depending on the partner company the intern is assigned to.
π Similar Roles Comparison
- Marketing Coordinator: Focuses more on campaign execution and less on data analysis
- Market Research Analyst: Typically requires more advanced degrees and focuses on broader market trends
- Business Analyst: Works with data to drive business decisions but may not focus specifically on marketing
ASSUMPTION: Similar roles may vary depending on the industry and company size.
π Sample Projects
- Analyze campaign performance data to identify trends and optimize marketing strategies
- Develop and maintain marketing dashboards to track key performance indicators (KPIs)
- Conduct market research to identify new opportunities for growth and expansion
ASSUMPTION: Sample projects may vary depending on the partner company the intern is assigned to.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship program support the company's overall marketing strategy?
- What opportunities are there for professional growth and development during the internship?
- How does the company support work-life balance for interns?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Key questions to ask may vary depending on the partner company the intern is assigned to.
π Next Steps for Applicants
To apply for this position:
- Submit your application through RippleMatch's employer page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for a phone or video screen with RippleMatch's recruitment team
- Complete any technical assessments or case studies required by the partner company
- Follow up with RippleMatch after submitting your application to express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with RippleMatch before making decisions.