Marketing Analytics Lead

📌 Core Information

🔹 Job Title: Marketing Analytics Lead

🔹 Company: Zepz

🔹 Location: United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading marketing analytics initiatives to optimize media investments
• Collaborating cross-functionally with channel owners to uncover insights
• Applying advanced analytics techniques such as MMM, attribution, and causal inference
• Building and maintaining robust reporting and dashboarding infrastructure
• Communicating complex analytical findings to executive stakeholders

ASSUMPTION: This role requires a strong background in marketing analytics and data science, with a focus on performance marketing measurement. The ideal candidate will have experience in marketing mix modeling and attribution techniques, as well as proficiency in SQL and data visualization tools.

📋 Key Responsibilities

✅ Lead development and execution of analytics frameworks to evaluate marketing effectiveness and ROI using MMM, attribution modeling, CLV, CACs, and experimentation

✅ Apply causal inference techniques to isolate true marketing impact and support strategic planning

✅ Build and maintain robust reporting and dashboarding infrastructure to track channel performance and business KPIs

✅ Collaborate with channel owners to uncover insights and recommend optimization strategies

✅ Own and evolve attribution models to understand customer journey dynamics and guide budget allocation

✅ Communicate complex analytical findings to executive stakeholders in a clear and actionable way

ASSUMPTION: The role requires a strong analytical mindset, with the ability to translate complex data into actionable insights. The ideal candidate will have experience working with large datasets and a solid foundation in statistical modeling.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Mathematics, Statistics, Economics, Data Science, or a related field

Experience: 5+ years of experience in marketing analytics or data science roles with a strong focus on performance marketing measurement

Required Skills:

• Expertise in Marketing Mix Modeling and attribution techniques
• Proficiency in SQL and data visualization tools (e.g., Tableau, Looker, Power BI)
• Hands-on experience with Python or R for statistical modeling and advanced analytics
• Strong foundation in experimental design and causal inference methods
• Familiarity with platforms such as Google Analytics, Meta Ads, Google Ads, HubSpot, or similar martech tools
• Strong leadership, project management, and stakeholder communication skills
• Ability to work independently and lead high-impact projects from end to end

Preferred Skills:

• Experience with incrementality testing and geo-experiments
• Familiarity with data pipelines and cloud-based platforms (e.g., Snowflake, BigQuery, Databricks, dbt)
• Experience presenting to senior executives and influencing strategic decisions with data

ASSUMPTION: The ideal candidate will have a proven track record in marketing analytics, with a strong focus on performance marketing measurement. They will be comfortable working with large datasets and have experience applying advanced analytics techniques in a real-world setting.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (based on industry standards for a senior marketing analytics role in the UK)

Benefits:

• Unlimited Annual Leave
• Private Medical Cover
• Retirement
• Life Assurance
• Parental Leave

Working Hours: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing analytics role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees (remote-first with team members located across six continents)

Founded: 2021

Company Description:

• Zepz is powering two leading global payments brands: WorldRemit and Sendwave
• Disrupting the international money transfers industry by taking them online
• Operating in more than 5,000 money transfer corridors worldwide and employing over 1,400 people globally

Company Specialties:

• International money transfers
• Financial technology
• Cross-border payments

Company Website: ZepzPay.com

ASSUMPTION: Zepz is a fast-growing, remote-first company with a strong focus on innovation and disruption in the financial services industry. The company offers a unique opportunity for marketing analytics professionals to make a significant impact on its growth and success.

📊 Role Analysis

Career Level: Senior Individual Contributor (IC)

Reporting Structure: Reports to the Director of Marketing Operations

Work Arrangement: Remote OK with flexibility for remote work

Growth Opportunities:

• Potential to lead a team of marketing analysts in the future
• Opportunities to work on high-impact projects and drive strategic decisions
• Exposure to a wide range of marketing channels and data sources

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead a team and drive strategic decisions. The ideal candidate will have a strong analytical mindset and a proven track record in marketing analytics.

🌍 Location & Work Environment

Office Type: Remote-first with workspace available in talent cluster locations

Office Location(s): United Kingdom (with remote work flexibility)

Geographic Context:

• The United Kingdom has a vibrant and growing tech industry, with a strong focus on financial technology
• The UK offers a high quality of life, with access to world-class education, healthcare, and cultural attractions
• The UK has a favorable time zone for collaboration with global teams

Work Schedule: Full-time (40 hours per week) with flexibility for remote work

ASSUMPTION: The remote-first work environment offers flexibility and convenience, allowing employees to work from home or in co-working spaces. The UK provides a supportive ecosystem for tech professionals, with access to a wide range of resources and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final round interview with the Director of Marketing Operations and other team members

Key Assessment Areas:

• Technical skills in marketing analytics and data science
• Problem-solving and critical thinking
• Communication and presentation skills
• Cultural fit and alignment with Zepz's values

Application Tips:

• Highlight relevant experience in marketing analytics and data science
• Include a cover letter explaining why you are a good fit for the role and how your skills and experience align with the job requirements
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for technical assessments or case studies by brushing up on your marketing analytics and data science skills

ATS Keywords: Marketing Analytics, Data Science, Marketing Mix Modeling, Attribution Techniques, SQL, Python, R, Google Analytics, Meta Ads, Google Ads, HubSpot, Project Management, Stakeholder Communication

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical skills and cultural fit. Applicants should be prepared to demonstrate their expertise in marketing analytics and data science, as well as their ability to work effectively in a remote-first work environment.

🛠️ Tools & Technologies

• SQL
• Python
• R
• Tableau, Looker, or Power BI
• Google Analytics
• Meta Ads
• Google Ads
• HubSpot
• Snowflake, BigQuery, Databricks, or dbt (preferred)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, with a strong preference for those with experience in data pipelines and cloud-based platforms.

👔 Cultural Fit Considerations

Company Values:

• Act like owners
• Embrace embarrassing honesty
• Have a bias to action
• Strive to be better
• Be inclusive

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and agile
• Remote-first and flexible

Self-Assessment Questions:

• Do you have a proven track record in marketing analytics and data science?
• Are you comfortable working in a remote-first environment and collaborating with global teams?
• Do you thrive in fast-paced environments and have a bias to action?
• Are you comfortable working with large datasets and applying advanced analytics techniques?

ASSUMPTION: Zepz is a remote-first company with a strong focus on collaboration, data-driven decision-making, and continuous improvement. The ideal candidate will be comfortable working in a fast-paced, agile environment and have a strong analytical mindset.

⚠️ Potential Challenges

• Working with large datasets and complex analytics techniques
• Communicating complex analytical findings to executive stakeholders
• Balancing multiple priorities and projects in a fast-paced environment
• Adapting to a remote-first work environment and collaborating with global teams

ASSUMPTION: The role of Marketing Analytics Lead at Zepz presents both exciting opportunities and potential challenges. The ideal candidate will be comfortable working with large datasets and complex analytics techniques, as well as communicating complex findings to executive stakeholders.

📈 Similar Roles Comparison

• Marketing Analytics Manager - Responsible for managing a team of marketing analysts, with a focus on strategic planning and optimization
• Senior Data Scientist - Focused on applying advanced analytics techniques to drive business impact across various functions
• Marketing Optimization Specialist - Responsible for optimizing marketing campaigns and channels to maximize ROI

ASSUMPTION: The role of Marketing Analytics Lead at Zepz is unique in its focus on marketing analytics and optimization, with a strong emphasis on strategic planning and collaboration with executive stakeholders.

📝 Sample Projects

• Developing and implementing a marketing mix modeling framework to optimize media investments
• Conducting an attribution analysis to understand customer journey dynamics and guide budget allocation
• Building and maintaining a robust reporting and dashboarding infrastructure to track channel performance and business KPIs

ASSUMPTION: The role of Marketing Analytics Lead at Zepz offers a wide range of projects and initiatives, with a strong focus on driving business impact through data-driven insights and optimization.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing organization and strategy?
• What are the most significant challenges facing the marketing team, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing analytics function?
• How does Zepz support work-life balance and employee well-being in a remote-first work environment?

ASSUMPTION: The interview process for the role of Marketing Analytics Lead at Zepz is an opportunity to gain insights into the company's culture, values, and priorities. Applicants should come prepared with thoughtful questions to demonstrate their interest and fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Zepz's careers page
• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing analytics and data science
• Prepare for technical assessments or case studies by brushing up on your marketing analytics and data science skills
• Research Zepz's company culture and values to demonstrate your fit for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.