Marketing Analytics Lead

📌 Core Information

🔹 Job Title: Marketing Analytics Lead

🔹 Company: Flagstar Bank

🔹 Location: Atlanta, GA 30305

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving data-driven marketing decisions through analysis, reporting, and visualization
• Partnering with cross-functional teams to optimize marketing performance and strategy
• Developing and maintaining scalable data models and ensuring data integrity
• Serving as a trusted advisor to marketing leaders and channel owners
• Contributing to the development of measurement frameworks and attribution models

ASSUMPTION: This role requires a balance of technical skills and business acumen to effectively communicate insights and drive strategic decisions.

📋 Key Responsibilities

✅ Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior

✅ Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs

✅ Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting

✅ Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs

✅ Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization

✅ Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs

ASSUMPTION: This role requires a strong understanding of marketing funnels, digital metrics, and campaign performance measurement to effectively analyze and interpret data.

🎯 Required Qualifications

Education: Undergraduate Degree (4 years or equivalent)

Experience: 7+ years of hands-on experience in marketing analytics, data visualization, or related roles

Required Skills:

• Hands-on experience in modern data architecture and data modeling
• Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools
• Strong programming experience in SQL, Python, or R
• Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.)
• Proven ability to lead cross-functional workstreams and manage projects independently
• Solid understanding of marketing funnels, digital metrics, and campaign performance measurement
• Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools

Preferred Skills:

• Experience with data governance and data warehousing
• Knowledge of financial services industry

ASSUMPTION: Given the role's focus on marketing analytics, candidates should have a strong foundation in statistical analysis and data interpretation.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Analytics Lead role in the banking sector, the estimated salary range is $120,000 - $160,000 per year. This range takes into account the candidate's experience level and the location of the role.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on banking services
• Professional development opportunities

Working Hours: Full-time position with standard banking hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Flagstar Bank operates in the banking industry, offering a wide range of financial services to consumers and businesses. The banking sector is highly competitive and regulated, with a strong focus on data security and compliance.

Company Size: Flagstar Bank is a mid-sized company with approximately 7,500 employees, providing a supportive and collaborative work environment with opportunities for growth and development.

Founded: Flagstar Bank was founded in 1987 and has since grown to become one of the largest regional banks in the United States, with a significant presence in the Northeast, Midwest, Southeast, and West Coast.

Company Description:

• Flagstar Bank is a subsidiary of New York Community Bancorp, Inc.
• The company offers a broad spectrum of technology, products, and services, with a customer-first approach.
• Flagstar Bank is committed to strengthening communities through various initiatives and partnerships.

Company Specialties:

• Mortgage
• Commercial Banking
• Personal Financial Services
• Government Banking
• Small Business Banking
• Retail Banking
• Insurance
• Investing
• Savings
• and Business Banking

Company Website: http://www.flagstar.com

ASSUMPTION: Flagstar Bank's focus on customer-centric banking and community engagement creates an environment that values employee contributions and fosters growth.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with opportunities for growth into management or specialized expert roles.

Reporting Structure: The Marketing Analytics Lead reports directly to the Director of Client Insights & Analytics and works closely with marketing leaders and channel owners across various teams.

Work Arrangement: This role is on-site, with the expectation of working from the Atlanta office located at 3575 Piedmont Road NE.

Growth Opportunities:

• Advancement into management or specialized expert roles within the Client Insights & Analytics team
• Expansion of responsibilities to cover additional marketing channels or business lines
• Professional development opportunities, such as training, certifications, or mentorship programs

ASSUMPTION: Given Flagstar Bank's size and growth trajectory, there are opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: The Atlanta office is a modern, collaborative workspace with open floor plans and designated team areas.

Office Location(s): 3575 Piedmont Road NE, Atlanta, GA 30305

Geographic Context:

• Atlanta is a major metropolitan area with a diverse economy and a thriving job market
• The office is located in the Buckhead district, offering easy access to public transportation, shopping, dining, and entertainment options
• Atlanta's mild climate and cultural attractions make it an attractive place to live and work

Work Schedule: Standard banking hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional remote work or adjusted hours as needed

ASSUMPTION: The Atlanta office provides a supportive and collaborative work environment that fosters productivity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• On-site interview with the hiring manager and team members to discuss the role's responsibilities, required skills, and company culture
• Case study or data analysis challenge to evaluate the candidate's analytical and problem-solving skills
• Final interview with senior leadership to discuss career growth opportunities and next steps

Key Assessment Areas:

• Technical skills in data analysis, visualization, and interpretation
• Problem-solving abilities and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with Flagstar Bank's values

Application Tips:

• Highlight relevant experience and achievements in marketing analytics, data visualization, or related fields
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for the case study or data analysis challenge by brushing up on your analytical skills and familiarizing yourself with the latest tools and techniques
• Research Flagstar Bank's mission, values, and culture to demonstrate your enthusiasm for the role and the organization

ATS Keywords: Marketing Analytics, Data Visualization, Data Modeling, SQL, Python, R, Power BI, Adobe Analytics, Google Analytics, Campaign Performance Measurement, Cross-Functional Collaboration, Data Integrity

ASSUMPTION: Flagstar Bank's interview process is designed to assess the candidate's technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Cloud data platforms: Snowflake, AWS, Azure, or GCP
• Data transformation tools
• Programming languages: SQL, Python, R
• BI tools: Power BI, Tableau, QlikView
• Clickstream data collection tools: Adobe Analytics, Google Analytics

ASSUMPTION: The required tools and technologies for this role may evolve over time as the company adopts new platforms and solutions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers first in all decisions and actions
• Collaborative: Working together to achieve common goals and drive success
• Inclusive: Fostering a diverse and inclusive environment that values and leverages the unique perspectives of all team members

Work Style:

• Data-driven: Making informed decisions based on data and analytics
• Adaptable: Embracing change and continuously learning and improving
• Accountable: Taking ownership of responsibilities and delivering results

Self-Assessment Questions:

• How do you incorporate customer insights into your data analysis and decision-making processes?
• Describe a time when you had to collaborate with cross-functional teams to achieve a common goal. What was the outcome, and what did you learn from the experience?
• How do you stay up-to-date with the latest trends and best practices in marketing analytics, and how have you applied this knowledge in previous roles?

ASSUMPTION: Flagstar Bank values candidates who demonstrate a strong alignment with the company's values and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing competing priorities and balancing multiple projects simultaneously
• Communicating complex data insights to non-technical stakeholders effectively
• Keeping up with the fast-paced and ever-evolving marketing landscape
• Adapting to changes in the company's data infrastructure or analytics tools

ASSUMPTION: The Marketing Analytics Lead role presents unique challenges that require strong problem-solving skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other marketing analytics roles, this position focuses on driving strategic decisions through data-driven insights, rather than purely tactical or operational tasks
• Flagstar Bank's size and growth trajectory offer opportunities for career advancement and professional development not typically found in smaller organizations
• This role requires a strong balance of technical skills and business acumen, making it an attractive fit for candidates seeking to grow their careers in marketing analytics

ASSUMPTION: The Marketing Analytics Lead role at Flagstar Bank offers unique opportunities and challenges compared to similar roles in the industry.

📝 Sample Projects

• Developing a comprehensive marketing performance dashboard to track key metrics and KPIs across multiple channels
• Conducting a customer segmentation analysis to identify high-value customer segments and inform targeted marketing campaigns
• Building a predictive model to forecast customer churn and optimize retention strategies

ASSUMPTION: The Marketing Analytics Lead role at Flagstar Bank involves a wide range of projects that leverage the candidate's technical skills and business acumen to drive marketing strategy and performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Client Insights & Analytics team, and how this role fits into the broader organization?
• How does Flagstar Bank support the professional development and growth of its marketing analytics team members?
• Can you provide an example of a recent marketing campaign or initiative that was driven by data insights, and what were the outcomes?
• How does Flagstar Bank approach data governance and security, and what role does this position play in maintaining data integrity and compliance?
• What are the most pressing challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the required qualifications
• Prepare for the case study or data analysis challenge by brushing up on your analytical skills and familiarizing yourself with the latest tools and techniques
• Research Flagstar Bank's mission, values, and culture to demonstrate your enthusiasm for the role and the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.