Marketing Analytics Lead

📌 Core Information

🔹 Job Title: Marketing Analytics Lead

🔹 Company: Tilt

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time, Hybrid (3 days in office)

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Building and leading the Growth Engineering team
• Developing real-time performance optimization systems
• Creating attribution pipelines and marketing measurement tools
• Constructing predictive models for CAC, LTV, and spend allocation
• Scaling data infrastructure to support growth decisions
• Integrating AI for creative analysis and content generation
• Productizing growth stack for sellers

ASSUMPTION: This role requires a strong background in data, machine learning, and automation to drive Tilt's growth. The ideal candidate will have experience in high-growth start-ups or scale-ups and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Own and grow the Growth Engineering team

✅ Develop and maintain real-time performance optimization systems

✅ Create and manage attribution pipelines and marketing measurement tools

✅ Build predictive models for CAC, LTV, and spend allocation

✅ Scale data infrastructure to support growth decisions

✅ Integrate AI for creative analysis, content generation, and feedback loops

✅ Productize growth stack for sellers

✅ Collaborate with cross-functional teams to inform data-driven decisions

ASSUMPTION: The role involves a mix of strategic planning, hands-on development, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Computer Science, Mathematics, Statistics, or a related discipline)

Experience: 3+ years building systems with advanced attribution, MMM, or real-time optimization. Experience managing and scaling a technical team. Proven ability to build infrastructure supporting $500k+ monthly spend.

Required Skills:

• Advanced knowledge of marketing analytics tools (e.g., Amplitude, Mixpanel, DBT)
• Expertise in data engineering, machine learning, and automation
• Strong programming skills (e.g., Python, SQL, R)
• Experience with causal inference and real-time feedback loops
• Ability to manage and mentor a team
• Excellent communication and stakeholder management skills

Preferred Skills:

• Familiarity with e-commerce, marketplaces, or live video environments
• Experience with AI and ML tools for creative analysis and content generation

ASSUMPTION: The required skills section emphasizes technical proficiency and team management capabilities. The preferred skills section highlights industry-specific experience and familiarity with AI/ML tools for creative analysis.

💰 Compensation & Benefits

Salary Range: £100,000 - £150,000 per year (based on industry standards for a senior marketing analytics role in London)

Benefits:

• 29 days PTO in addition to UK Bank Holidays
• Opportunity to work from abroad for up to 30 consecutive days a year
• Canary Wharf office
• Gym membership
• MacBook and office budget
• Matched pension contributions
• Free dinner for late workers
• Free lunch on Tuesdays
• Truly flexible working

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 days in the office, Monday and Thursday)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing analytics role in London. The benefits package is comprehensive and competitive for a company of Tilt's size.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and marketplace

Company Size: 11-50 employees (Small to mid-sized company, offering a dynamic and agile work environment)

Founded: 2021 (Relatively new company with a strong focus on growth and innovation)

Company Description:

• Tilt is a fast-growing e-commerce platform focused on creating human, communal, and alive shopping experiences
• The company aims to make shopping feel meaningful again by optimizing for trust, joy, and connection
• Tilt recently raised an $18M Series A to support its growth and expansion

Company Specialties:

• E-commerce and marketplace development
• Branding and advertising
• Growth and optimization

Company Website: https://www.tilt.app/

ASSUMPTION: Tilt is a young, ambitious company with a strong focus on growth and innovation. The company's small size offers applicants the opportunity to have a significant impact on its success.

📊 Role Analysis

Career Level: Senior-level role with significant growth potential

Reporting Structure: The Marketing Analytics Lead will report directly to the CEO and have full ownership of the Growth Engineering team

Work Arrangement: Hybrid work arrangement, with 3 days in the office (Monday and Thursday) and the option to work from home for the remaining days

Growth Opportunities:

• As the first hire in the Growth Engineering team, the successful candidate will have the opportunity to shape the team's structure and growth
• With the company's rapid growth, there will be ample opportunities for career progression
• The role offers the chance to work on cutting-edge technology and drive significant business impact

ASSUMPTION: The Marketing Analytics Lead role is a high-impact position with significant growth potential. The ideal candidate will be eager to take on a leadership role and drive the company's growth through data-driven decision-making.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in Canary Wharf, London

Office Location(s): 108 Willits, Birmingham, MI 48009, US (Note: The company's headquarters are in the US, but the role is based in London)

Geographic Context:

• London is a major global hub for e-commerce and technology, offering ample opportunities for networking and professional growth
• The Canary Wharf area is a thriving business district with easy access to public transportation and amenities
• London offers a diverse and multicultural environment, with a wide range of cultural attractions and recreational activities

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 days in the office, Monday and Thursday)

ASSUMPTION: The role's hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. The location in London provides access to a vibrant tech scene and ample professional development opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate data engineering and analytics skills
• Final interview with the CEO to discuss the role's strategic fit and long-term potential

Key Assessment Areas:

• Technical skills in data engineering, machine learning, and automation
• Problem-solving abilities and strategic thinking
• Leadership and team management capabilities
• Cultural fit and alignment with Tilt's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven decision-making and growth optimization
• Demonstrate your ability to manage and scale a technical team
• Showcase your understanding of Tilt's mission and how your skills and experience align with the company's goals

ATS Keywords: Marketing Analytics, Data Engineering, Machine Learning, Attribution, Optimization, Team Management, Infrastructure Development, Predictive Modeling, AI Integration, Feedback Loops, Growth Analytics, E-commerce Experience, Creatives Analysis, Content Generation, Real-time Systems, Automation

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their understanding of Tilt's mission and values.

🛠️ Tools & Technologies

• Data engineering tools (e.g., Apache Spark, Hadoop, AWS services)
• Machine learning libraries (e.g., scikit-learn, TensorFlow, PyTorch)
• Programming languages (e.g., Python, SQL, R)
• Marketing analytics tools (e.g., Amplitude, Mixpanel, DBT)
• AI and ML tools for creative analysis and content generation (e.g., IBM Watson, Google Cloud AutoML)

ASSUMPTION: The successful candidate will have experience with a wide range of data engineering, machine learning, and marketing analytics tools. Familiarity with AI and ML tools for creative analysis and content generation is a plus.

👔 Cultural Fit Considerations

Company Values:

• Ambitious: We strive to be the best in our field and constantly push the boundaries of what's possible
• Curious: We embrace a growth mindset and are always eager to learn and improve
• Ego-free: We value collaboration and teamwork above individual egos

Work Style:

• Fast-paced and dynamic, with a strong focus on growth and innovation
• Collaborative and inclusive, with a emphasis on open communication and teamwork
• Flexible and adaptable, with a willingness to wear multiple hats and take on new challenges

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with ambiguity and change?
• Are you a strong communicator and collaborator, with a proven ability to work effectively with cross-functional teams?
• Do you have a growth mindset and a strong desire to learn and improve?

ASSUMPTION: Tilt values ambition, curiosity, and ego-free collaboration. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong desire to learn and grow.

⚠️ Potential Challenges

• The role requires a strong technical background and the ability to manage and scale a technical team
• The company is growing rapidly, which may present challenges in terms of prioritization and focus
• The role involves working with a wide range of stakeholders, requiring strong communication and collaboration skills
• The company's headquarters are in the US, which may present time zone challenges for some candidates

ASSUMPTION: The Marketing Analytics Lead role presents significant opportunities for growth and impact but also comes with its own set of challenges. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a strong technical background.

📈 Similar Roles Comparison

• Unlike traditional marketing analytics roles, this position requires a strong technical background and the ability to manage and scale a technical team
• Tilt's focus on growth and innovation sets it apart from more established e-commerce companies
• This role offers significant growth potential and the opportunity to shape the company's growth strategy

ASSUMPTION: The Marketing Analytics Lead role at Tilt is unique in its focus on growth and innovation and the opportunity it offers for significant impact. Candidates should be prepared to discuss how their skills and experience align with the company's mission and values.

📝 Sample Projects

• Developing a real-time performance optimization system for Tilt's marketing campaigns
• Creating attribution pipelines and marketing measurement tools to track and optimize marketing spend
• Building predictive models for CAC, LTV, and spend allocation to inform data-driven decision-making

ASSUMPTION: The successful candidate will have experience with a wide range of data engineering, machine learning, and marketing analytics tools. Familiarity with AI and ML tools for creative analysis and content generation is a plus.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does the company measure the success of the Growth Engineering team, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: The interview process will provide an opportunity to assess the company's growth strategy, professional development opportunities, work-life balance, and diversity, equity, and inclusion initiatives. Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to data-driven decision-making and growth optimization
• Demonstrate your ability to manage and scale a technical team
• Showcase your understanding of Tilt's mission and how your skills and experience align with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.